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As a creative team leader, I collaborate both with our internal and external partners to champion for beautiful and effective communication, striving to deliver impactful, meaningful, and hard-working designs. I approach each project as a fresh storytelling opportunity, in order to achieve outcomes that resonate with our clients' values and furthers the reach of their vital causes. Not design for design's sake, and never one-size-fits-all.- Develop campaigns across a variety of touchpoints - including social media, video, digital advertising, campaign landing pages, OOH, and print materials. - Help lead creative strategy, execution and production of visual content and maintain consistency of visual look and tone across platforms.- Translate project briefs to generate design strategies in alignment with client goals.- Collaborate with internal team to formulate creative concepts for client presentation.
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Creative DirectorUnderground* Apr 2024 - PresentSan Francisco, California, Us -
Design DirectorUnderground* Oct 2012 - Apr 2024San Francisco, California, Us -
Freelance Visual Designer- Jan 2011 - Sep 2012Specializing in print, web, and environmental design, art direction, branding, typography, and conceptual development.Always on the lookout to create meaningful and elegant solutions in visual design.
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Senior Designer, FreelanceWcg Sep 2011 - Mar 2012Specializing in maintaining brands across print, web, and mobile for international health and medical corporate accounts. Additional skills include working on multi-disciplinary teams, representing the creative vision, and developing and launching the internal program, Pop-up Dojo, an events-based platform to assist the creative group in building and supporting a learning culture within the San Francisco office. Clients: Qualcomm, Medtronic, Covidien, and Pfizer
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Senior DesignerAlterpop Jan 2007 - Dec 2010Kailua-Kona, Hawaii, UsSpecialized in art directing across print and web, managing and leading creative on environmental design projects, and building outreach and fund-raising campaigns for non-profits in the fields of art, education, and the environment.Additional skills included synthesizing research into visual language, generating conceptual frameworks, managing design through the life of the project, managing communications with clients and vendors, maintaining budget, schedule, and production parameters, creating brand guides, information graphics, custom illustrations, icons, logos, and managing designers. Clients: UC Berkeley, the City of Lafayette, The David and Lucile Packard Foundation, Stanford Business School -
DesignerThe Office Of Michael Manwaring Jan 2000 - Dec 2006Specialized in environmental design, food and beverage packaging, print collateral, logos and identity systems. Additional skills included preparing and managing print production and collaborating with a multi-disciplinary team of designers, structural engineers, project and construction managers. Clients: SF Redevelopment Agency, The San Jose Redevelopment Agency, Clinton Reilly Holdings, Hakusan Sake
Rochele Tanabe Skills
Rochele Tanabe Education Details
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California College Of The ArtsGraphic Design -
University Of WashingtonInternational Economics
Frequently Asked Questions about Rochele Tanabe
What company does Rochele Tanabe work for?
Rochele Tanabe works for Underground*
What is Rochele Tanabe's role at the current company?
Rochele Tanabe's current role is Creative Director at Underground.
What is Rochele Tanabe's email address?
Rochele Tanabe's email address is ro****@****hoo.com
What is Rochele Tanabe's direct phone number?
Rochele Tanabe's direct phone number is +151073*****
What schools did Rochele Tanabe attend?
Rochele Tanabe attended California College Of The Arts, University Of Washington.
What are some of Rochele Tanabe's interests?
Rochele Tanabe has interest in Startups In San Francisco, Ted Talks, Chez Panisse, Airbnb.
What skills is Rochele Tanabe known for?
Rochele Tanabe has skills like Graphic Design, Creative Problem Solving, Art Direction, Concept Development, Brand Development, Typography, Enviromental Design, Web Design, Editorial Design, Logos, Illustration, Adobe Creative Suite.
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