Daniel Rocheleau

Daniel Rocheleau Email and Phone Number

Senior Marketing Director, Senior Account Director @ Iron Horse
Daniel Rocheleau's Location
Lake Oswego, Oregon, United States, United States
Daniel Rocheleau's Contact Details
About Daniel Rocheleau

Seasoned marketing professional with over 20 years of experience going deep into all aspects of customer engagement. Proficient in developing high level strategy and planning while inspiring creative ideas and ensuring data and analytics inform optimization and success across the touch-point ecosystem. My passion is reaching the right customer with the right message at the right place and at the right time.10+ years of client side work at HP in both brand and product marketing has provided extensive experience in the strategy and execution of omni-channel work. Bringing a product or service to market and growing market share is beyond vanity metrics, you have to find out what drives your buying group down the funnel to purchase, then turn up the volume. 10+ years of agency work as an account director and supporting agency positions has given me the experience to understand every aspect of managing a client while understanding marketing agency workflow. Managing client expectations and internal team process assures every project is successful for both client and agency.My experiences across the spectrum of marketing equip me to tackle any challenge. This diverse skill set allows me to fast-track programs even when all the information isn't available. Working with a diverse set of teams and personalities, I can make executive decisions and push forward effectively.

Daniel Rocheleau's Current Company Details
Iron Horse

Iron Horse

View
Senior Marketing Director, Senior Account Director
Daniel Rocheleau Work Experience Details
  • Iron Horse
    Sr. Account Director, Sr. Director Of Business Development
    Iron Horse Dec 2016 - Present
    San Ramon, Ca, Us
    Business Successes:- Created a $2MM incremental opportunity with an adjacent BU with an existing technology account. Identified a market opportunity and worked with a new client to develop a long term, multi-channel GTM program.- Managed agency's largest account with multiple clients. Demonstrated YOY growth despite industry disruptions.Responsibilities:- Senior Account Director for technology clients in the B2E , B2B, B2C & B2D (Developer) spaces.- Sr. Director of Business Development: managed inbound leads from marketing, driving the pitch, proposal and procurement process to close new business. Pitching multi-disciplinary programs involving ABM, strategy, full funnel RevOps, integrated MOps setup and optimization, developer marketing, content strategy and execution, media, website development and maintenance, email, etc. - Managed business partnerships with technology companies to provide a combined, full service offering to clients and prospects. Partners included Demandbase, 6Sense, Zoominfo, Hubspot, On24, Webflow and Goldcast- Executive Team: Work with the CXO team to grow business through process improvement, employee hierarchy, incremental service offerings and other strategic initiatives. - Controller: worked closely with accounting and account teams to manage all financial process related to accounts (SOW, PO and monthly invoicing) driving increased revenue for work delivered.- Portland Office General Manager
    View
  • Hp
    Global Integrated Marketing Manager, Product Marketing Manager
    Hp Sep 2012 - Nov 2016
    Palo Alto, Ca, Us
    Business Successes:Developed HP Chromebook market share from introduction (0%) to over 40% utilizing small budget social media campaign.Developed HP Gaming Brand (OMEN) awareness from introduction (0%) to over 80% through a major social media launch campaign and ongoing social media and event support.Managed Team financial greater than $40mm with less than 1% variance from budget.Responsibilities:Strategic plan development for world wide marketing of technology products.Touch points include web content, social media, paid search, seo, online advertising, and conversational marketing with full program analysis.Developed business level integrated strategies, plans and execute marketing programs. Collaborated with digital teams to assure search/social/digital/mobile media integration across the customer journey. Develop product based GTM VP and KSPs and Campaign briefing documents. Briefed agency and internal teams and managed marketing through to completion including ROI evaluation.
    View
  • Hp
    Media Manager For Hp America'S Consumer Division
    Hp Feb 2011 - Aug 2012
    Palo Alto, Ca, Us
    Manager of Omnicom Media Group agency and primary approver of all US consumer media buys.Developed business level integrated strategies, plans and execute marketing programs for the Americas region. Collaborated with digital teams to assure search/social/digital/mobile media integration across the customer journey. Drove optimization plans that required cross team collaboration and metric based insights.Utilized business knowledge, integrated media planning and clear understanding of the US market to achieve optimal results.
    View
  • Hp
    Ww Online Marketing For Hp'S Graphic Solutions Business
    Hp Nov 2008 - Jan 2011
    Palo Alto, Ca, Us
    Developed and re-launched the HP online destination for all large format and industrial product information, supporting 73 countries with 13 languages. Developed and launched the VIP CRM program to drive demand.Creation of interactive tool sets to find supported 3rd party medium and understand HP’s Enterprise workflow solutions.Maintain ROI model through metrics scorecard.
    View
  • Hp
    Digital Brand And Channel Marketing For Hp America'S Consumer Division:
    Hp Sep 2005 - Oct 2008
    Palo Alto, Ca, Us
    Orchestrated HP’s 2007 “What Do You Have to Say” WW integrated marketing campaign across matrixed Printer and Corporate marketing divisions. Campaign became the benchmark for future HP brand campaigns. Provided messaging and creative direction, IA, fiscal and metric analysis to HP management and agencies.Managed design/execution of web shopper marketing/sales initiatives for top retailers (Best Buy, Amazon, etc).Championed across categories for shopper-focused copy and process alignment, synergy and innovation.Actively evangelized total shopper experience insights leadership to retail, category and agency teams.Managed successful marketing and communications for PSG’s Digital Entertainment and Computing sites. Emphasis on content for expanded usage of PSG products for pre and post sales (Learn, Use and Create)
    View
  • Curiosity Group
    Senior Account Manager & Operations Manager
    Curiosity Group May 2003 - Aug 2005
    Managed HP Newsgram and Technology At Work accounts totaling over a million dollars a year.Experienced in managing the process for developing Proposals, Creative and Project Briefs, and SOWs.Collaborated with creative director from initial concepts to final product review.IT Resource Manager: Facilitated systems maintenance and company wide software systems.Office Manager: Moved entire 50+ person company with minimal downtime during expansion.

Daniel Rocheleau Skills

Data Center It Service Management Infrastructure High Availability Disaster Recovery Itil Virtualization Cloud Computing Solaris It Operations Cluster It Strategy Integration Enterprise Architecture Vmware Storage Hp Products Troubleshooting Technical Support Team Leadership System Administration Operating Systems Information Technology Linux Shell Scripting Servers Managed Services Unix Aix Administration Hp Ux Problem Solving Sunos Scripting Patrol Hp Server Hardware Integrated Marketing Online Marketing Digital Marketing Crm Strategy Online Advertising Marketing Strategy Marketing Email Marketing Marketing Management Web Analytics Management Creative Direction Social Media Marketing Digital Strategy Marketing Communications Direct Marketing Digital Media Information Architecture Analytics Product Marketing User Experience Enterprise Software Mobile Marketing Account Management Start Ups Leadership Customer Relationship Management Project Planning Interactive Marketing New Business Development Brand Management Campaign Management B2b Art Direction Usability Customer Journey Media Strategy Performance Measurement Media Measurement Agile Project Management Omniture Microsoft Office Social Media Customer Service Project Management

Daniel Rocheleau Education Details

  • Lewis & Clark College
    Lewis & Clark College
    Psychology And Mathematics
  • Jesuit High School Portland
    Jesuit High School Portland

Frequently Asked Questions about Daniel Rocheleau

What company does Daniel Rocheleau work for?

Daniel Rocheleau works for Iron Horse

What is Daniel Rocheleau's role at the current company?

Daniel Rocheleau's current role is Senior Marketing Director, Senior Account Director.

What is Daniel Rocheleau's email address?

Daniel Rocheleau's email address is ro****@****ahoo.ca

What is Daniel Rocheleau's direct phone number?

Daniel Rocheleau's direct phone number is +150348*****

What schools did Daniel Rocheleau attend?

Daniel Rocheleau attended Lewis & Clark College, Jesuit High School Portland.

What are some of Daniel Rocheleau's interests?

Daniel Rocheleau has interest in Taekwondo And Cooking.

What skills is Daniel Rocheleau known for?

Daniel Rocheleau has skills like Data Center, It Service Management, Infrastructure, High Availability, Disaster Recovery, Itil, Virtualization, Cloud Computing, Solaris, It Operations, Cluster, It Strategy.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.