Rochell Hatfield Email & Phone Number

Iowa City, Iowa, United States

I assisted in the design, development, and maintenance of various responsive websites and applications for Vortex Digital Marketing. My work involved collaborating with cross-functional teams, including designers, developers, CEO, and project managers, to deliver high-quality user experiences and web functionalities.Key Responsibilities:Web Design & Development: Designed and developed user-centric, visually engaging websites with a focus on responsive design to ensure seamless experiences across desktop, mobile, and tablet devices.User Interface & Experience: Created new user-facing features and ensured optimal performance, usability, and accessibility across web applications using modern web technologies (HTML, CSS, JavaScript, SASS, PHP).Content Management: Managed WordPress-based websites, overseeing content updates, permissions, workflow settings, and backups. Created and optimized web content for SEO, ensuring high visibility across search engines.Collaboration: Worked closely with graphic designers and photographers to translate design concepts into fully functional web pages and applications, integrating graphics, video, and animations while maintaining brand consistency.Web Security & Data Protection: Implemented security measures and best practices to safeguard web applications from potential threats and vulnerabilities.Troubleshooting & Support: Worked with IT to troubleshoot issues, provide technical support, and implement improvements based on user feedback and performance analytics.Best Practices & Innovation: Stayed up-to-date with web development trends, constantly implementing improvements to enhance web application performance and scalability.Compliance & Accessibility: Ensured all websites adhered to ADA accessibility standards and were compliant with the latest industry guidelines.Technologies & Tools Used: HTML, CSS, JavaScript, SASS, PHP, WordPress, Git, Adobe Creative Suite (Photoshop, Lightroom, Illustrator, InDesign, Invision).

United States

Strategy & Campaign Management: Comprehensive Strategy: Developed and executed a social media strategy that aligned with objectives and brand values. Campaign Leadership: Led the Social Media Activation Plan by integrating educational content, humor, inclusivity, and sustainability across all channels. KPIs(key performance indicator) & Optimization: Set and tracked KPIs for campaigns to measure success, while continuously optimizing strategies based on performance and feedback.Content Creation & Management: Creative Production: Designed and produced high-quality, engaging content, including posts, images, videos, and infographics, tailored for various social media platforms. Brand Consistency: Ensured content reflected a consistent brand voice and style while staying updated with industry trends. Content Calendar Management: Managed a detailed content calendar to ensure timely, relevant, and engaging posts, including interactive and educational content.Audience Engagement & Community Management: Community Building: Cultivated an active and engaged online community by responding to comments, messages, and mentions to enhance brand reputation. Interactive Engagement: Conducted interactive sessions, polls, and Q&As to drive audience interaction and gather valuable insights.Advertising & Campaign Optimization: Targeted Campaigns: Planned and executed social media advertising campaigns tailored to reach specific demographics and drive conversions.Analytics, Reporting & Insights: Performance Monitoring: Utilized tools such as Google Analytics and Meta Insights to monitor social media performance. Data-Driven Strategies: Generated comprehensive reports, provided actionable insights, and refined strategies based on the data collected.

North Liberty, Iowa, United States

As the Digital Marketing Director at The Iowa City Coffee Company, including Java House Coffee Roasters and Heirloom Salad Company, I orchestrated a dynamic digital marketing strategy to promote our diverse coffee and healthy food selections. My leadership was pivotal in enhancing the online and physical presence of our brands, achieving significant audience engagement through strategic marketing and visual communication.Key Achievements:Strategic Leadership: Crafted and executed a comprehensive digital marketing plan, boosting brand visibility, web traffic, and sales. Managed all digital marketing facets, including SEO, PPC, content, email, and social media.Creative Direction: Guided the creative process for digital content, ensuring a unified and appealing user experience across the web, social media, and emails. Directed a team to produce quality visuals and maintain brand integrity.Content Development: Led & executed the development of engaging content across various channels, optimizing strategy based on analytics to heighten audience interaction.Web and E-Commerce Oversight: Supervised website and e-commerce development for Java House and Heirloom Salad Company, focusing on user experience and seamless marketing integration.Analytics and Campaigns: Applied analytics to evaluate and refine digital campaigns, managing PPC, SEO, and social media ads to attract and convert targeted traffic.Team Leadership: Assembled and mentored a top-tier digital marketing team, ensuring they stayed ahead in digital trends, design, and marketing strategies.My role effectively combined analytical and creative strengths to solidify The Iowa City Coffee Company's market position, driving growth and enhancing customer engagement through innovative digital marketing initiatives.

Iowa City, Iowa, United States

Web Designer with a strong background in creating clean and artful web designs that effectively communicate brand stories and engage customers through user-centered design.Proficient in creating wireframes, storyboards, templates, user flows, process flows, and site maps to communicate design ideas effectively.Experience managing all aspects of static and WordPress websites with Asana Project Management. Proficiently utilizing HTML, CSS, SASS, and JS.Experience writing and editing website content for search engine optimization.Skilled in using Indesign and Photoshop to produce sharp, beautiful, engaging web-ready digital artwork that tells a story.Experience utilizing web analytics data to guide ongoing improvements in routine maintenance.

Bothell, Washington, United States

I help small companies, start-ups, and individual people by providing them with graphic designs, web designs, user experience case studies, user interface designs, and product designs.

United States

I worked closely with customers to capture their ideas and create designs and artwork in a fast-paced, high-demand, and close deadline environment. I manage approvals, handle customer inquiries and quotes, provide information about products and pricing, and troubleshoot any issues or concerns. I produce comps, mock-ups, resizing, editing, revising rounds, and overall proofing. I keep a keen eye out for color, font, typeface, photographs, and overall layout to ensure the elements communicate the client's goals and objectives and also get all assets ready for either digital or print. I also maintain electronic archives, filing systems, and image libraries.

Bothell, Washington, United States

I worked closely with copywriters and motion designers to create graphic designs and illustrations for social media platforms. My job was to present the science material in an easy-to-understand way while staying true to the social media brand guidelines.

Cheney, Washington, United States

The lead designer of promotional materials for Lysin, a biotech start-up looking to make a novel acne medication.Created visuals/assets and layout for poster utilized in marketing and selling the concept to acquire funding for research.Produced video essay using After Effects, Premiere Pro, and Media Encoder for a social media campaign used to acquire data/research from the target market.Award for the top ten businesses.

I created a new logo for the club being used in marketing and advertising campaigns. I also produced highly engaging and compelling design posters and concept art for promotional materials. ✪ Saw an increase in club members by 50%.

Tukwila, Washington

As a Sales Associate, I work with a team to provide customers with an excellent shopping experience: clean and organized layout, product knowledge, and customer service. At point-of-sale, I sell and activate Victoria's Secret Credit Card.

Covington, Washington

Renton, Washington, United States

Seattle, Washington, United States

Bachelor Of Design, Graphic Web Design

Developed a strong foundation of designing compelling graphics blending with marketing and psychology to create an optimal impact.

Associate'S Degree, Business, Management, Marketing, And Related Support Services, 3.8

Associate'S Degree, Business, Management, Marketing, And Related Support Services, A