• Deliver the strategic direction for upcoming campaigns, promotions, and new product launches.• Monitor and react to performance, driving initiatives to increase conversion and KPIs.• Driving awareness and action toward the business using social media, digital content, search engines, and email campaigns to attract visitors and facilitate online bookings through the call centre. • Garner new traffic, leads, and sales for the business. • Planning, developing, implementing, and managing the overall digital marketing strategy.• Responsible for developing and overseeing online marketing strategies for business.• Managing Marketing and Communications spend. • Preparing, developing and implementing yearly marketing plans & activities.