Rochelle Bugg Email & Phone Number

Creating strategies and content that have helped brands and organisations around the world to rebrand, diversify, build awareness, launch new products, drive recruitment, shout about promotions and get noticed online. These include:Abu Dhabi Department of Health | Address Hotels | Bab Al Shams | BPP University | Delfins Beach Resort Bonaire | Dubai World Cup | Emsteel | FedEx | Field Fisher LLC | GE Healthcare | Jumeirah Hotels | London and Partners | Meydan Hotel | Mintec | Mleiha Archaeological Centre | Off-Market Listing Dubai | Palazzo Versace Dubai | Parker | Ras Al-Khaimah Chamber of Commerce | Ritz-Carlton | Rotana Hotels | Sea | Six Senses Spas & Resorts | SRG Holding | Surf Abu DhabiMeeting short deadlines, tight word counts and strict brand guidelines to craft catchy copy that provokes a reaction and delivers results. Working closely with senior management, design teams and Account Execs to produce copy for:Award entries | Blog posts | Brochures | Case studies | Customer journeys | Digital advertising | Email campaigns | FAQs | Flyers | HR documents | Infographics | Instruction manuals | Internal comms | Newsletters | Packaging | Pitches | Product descriptions | Press releases | Requests for Proposal | Sales decks | SEO content | Social media |Speeches | Thought leadership pieces | Tone of Voice strategy | UX microcopy | Value propositions | Video scripts | Website content | White papers.

Researching, writing and editing a variety of marketing communications, including training content, employee magazine, news articles, social media posts, op-eds and SEO web content. Identifying opportunities to repurpose content across various internal and external marketing platforms.

London, England, United Kingdom

Responsible for overseeing all copy creation and delivery as part of a brand refresh. Working closely with an external digital agency to understand user flows, personas and UX of the new website. Developing a clear TOV and content vision to support the wider marketing goals. Managing stakeholders, bringing partners/individuals/teams in when required, reviewing output and leading sign off process.

Content design lead for in-product marketing communications across the end-to-end food order journey for 8 markets (UAE, Bahrain, Egypt, KSA, Oman, Jordan, Qatar, Iraq). Developed messaging, advised on, and edited content for the app’s home screen (4 million unique impressions/day). Developed and implemented new systems and processes for content collection, delivery and sign-off. Developed new product style guide and tone of voice guidelines.

London, England, United Kingdom

UX Copywriter working on help and support pages. Creating, changing and personalising copy to promote up-sell/cross-sell, reduce bounce rate, maximise click through rates, conversion and revenue.

London, England, United Kingdom

Digital copywriter, providing SEO-optimised content pages to drive conversion rates and reduce paid-for ad spend.

Author of 'Handle With Care' – Amazon #1 in its category and serialised by the Mail On Sunday.

London

Creating and delivering brilliantly effective content for all Barclays colleagues/customers across their digital platforms. Working closely with key stakeholders to ensure that the content meets all necessary commercial and editorial standards. Producing content that is consistent with the Barclays UK tone of voice, house style and DDA guidelines. (FTC)

Worked closely with design and UX teams to develop copy for a new online checkout flow for desktop, mobile and tablet users.

Planned and rewrote content for the Priory Education & Children's Services website as part of the division's rebrand. The role required me to interview Principals at the group's schools and colleges to gather relevant content as well as liaising with leading healthcare specialists to write condition-specific pages. (FTC)

Manchester, United Kingdom

Work recognised with accolades of ‘Marketing Campaign of the Year’ at the Modern Law Awards 2014, ‘Marketing Campaign of the Year’ at Modern Claims Awards 2014 and finalist in ‘Excellence in Marketing & Communications’ at Law Society Awards 2014.Secured both mainstream and legal industry media coverage via tabloid-friendly press releases and in-depth media packs with broadsheet appeal. Coverage included The One Show, Watchdog, BBC News, This Morning, front page of The Daily Mail, front page of The Sunday Express, The Sun, The Mirror, The Times, The Guardian, The Independent, The Express, Observer, Sunday Mirror, Money Saving Expert, BBC Radio 2, BBC Radio 4 and BBC Radio 5Live.Ghost author of web articles and full-length features for leading legal media to spark debate and raise the company’s profile. Responsible for writing award entries across the organisation which saw the company shortlisted or win every category entered at every awards entered, as well as summaries of key court cases, ‘Dummy guide’ explanations of complex legal issues, web content, case studies, FAQs, scripts for radio ads, advertorials, HTMLs and template client letters.

Manchester, United Kingdom

Worked across a portfolio of B2B and B2C retail websites. Optimised landing page content based on keyword research and H1/H2 tag optimisation. Worked closely with design team to produce copy for packaging and instruction manuals, marketing HTMLs, catalogues, brochures, and ‘How To’ guides. (FTC)

Leeds, United Kingdom

Supported delivery of internal events and presence at external exhibitions including sourcing venues and exhibitions, coordinating delegate mail-outs, liaising with VIPs and organising travel and accommodation. Wrote and proofed internal and external communications including ITT, news releases, speeches, e-bulletins, advertisements, internal newsletter and client newsletters. Updated website and marketing materials to ensure content was current and met brand guidelines. Copywriter for website migration project.

Bachelor'S Degree, Spanish, Italian, Management

Master'S Degree, Public Relations, Advertising, And Applied Communication, Merit

Bachelor Of Arts (Ba), Event Management, First