Responsible for defining the global brand strategy, market priorities, and brand guidelines to ensure that all consumer touch points consistently reflect a single representation of McLaren. - Defined and shaped global brand strategy and customer positioning, ensuring clear, action-led opportunities for internal staff, agencies and retailers - Ideated, planned, created and successfully launched new visual identity, including brand purpose and personality, resulting in opportunities for the brand to find its “white space” and communicate its competitive advantage - Global custodian for the brand identity, sole point of contact for global and local markets and agencies- Gained board and CEO-level approval for product naming strategy resulting in a more streamlined proposition, thereby reducing customer and market confusion - Created and communicated product hierarchy for all existing and future products in line with global business strategy, resulting in clear identities for each product line- Manage global product placement strategy alongside specialist agency to maximise global brand understanding and awareness

Responsible for maximising global awareness and uptake of products and services which enhance the McLaren ownership experience, driving retention and long-term business growth. Key achievements: - Set up the marketing function from scratch, building a team, processes, platforms and relationships necessary to be successful- Created and maintained McLaren’s first and only Retailer Steering Group- Managed the most successful Aftersales marketing campaign to date, including budget and agency management. Resulted in sales achieving 125% vs target- Implemented best-in-brand communication platforms to connect and inform the global team, driving Retailer engagement in both newly launched and existing products, programmes and promotions

Selected for this temporary promotion based on achievements and leadership potential shown. Reporting to Global Aftersales Director, managing a team of ten with six direct reports. Responsible for product management, customer satisfaction, retention programmes, business development and aftersales marketing.Key achievements: - Launched six products to market; managing development, homologation, pricing, regional variations and marketing- Managed the creation and global launch of an industry-leading digital brochure showcasing McLaren Genuine Accessories- Accessory sales full-year target achieved in September, 124% achievement by year end - Gained board level approval and launched Extended Warranty product for McLaren P1, focused on reducing the cost of ownership and sustaining residual values - Created a 3-year transformation and implementation plan and budget which will see the McLaren Automotive customer experience become the benchmark that other luxury brands aspire to. Presented the proposal to the McLaren Automotive CEO

Developed and delivered marketing strategy for The Trade Parts Specialists, supporting the sale of Genuine Parts to Independent Motor Traders.