Rochelle Jayasingham Email & Phone Number

Sydney, NSW, AU

• Maintain, manage and support the development of the intranet in line with NSW Education Standards Authority’s (NESA) internal communications strategy. Duties include:
• creating, editing and publishing content in NESA’s SharePoint intranet site including news articles, images, events, pages and documents.
• tracking analytics and providing a regular report of key insights.
• providing advice to ensure intranet content meets best practice in terms of accessibility, search, writing for the web, navigation and user experience (UX).
• providing one-to-one advice and support to colleagues and stakeholders across the business who act as subject matter experts (SMEs) in the development of intranet content.
• processing and responding to inquiries to internal communications mailbox related to the intranet.

• Working with internal stakeholders on content design to achieve business outcomes, communication objectives and improve customer experience. This includes working towards creating a consistent and coherent user.
• identifying the best way to design content for customers to improve engagement and enhance the digital experience
• contributing to the research, scoping, writing, editing and publishing of digital content
• assisting in the production of content that is accurate, timely, high quality and focused on the needs of target customers to increase customer experience and support SEO strategies
• assisting with stakeholder engagement and management to build relationships and ensure content aligns with business objectives and customer needs
• providing guidance and advice on applying content best practices and brand guidelines

St Leonards, NSW

• Writing, editing and publishing content via the Squiz Matrix Content Management System
• Search engine optimizing content for search
• Information architecture, user experience and wireframing
• Collaborating with a wide variety of stakeholders across the business in order to provide advice on publishing content to the web
• project managing web content initiatives
• Developing and implementing improvements to current processes to increase efficiencies

Sydney, Australia

• Writing, editing and publishing content via web technologies and Content Management Systems
• Search engine optimizing content for search
• Completion of multiple web content migration projects
• Information architecture, user experience and wireframing
• Researching and providing advice on best practices for Healthcare sites

Map, manage and govern unstructured data and content to enable easy access to find and use information assets across the asset value chain.

Macquarie Park, Australia

• Collaborating with various stakeholders to wireframe a new website and to develop and migrate content to the new site.
• Optimise high traffic landing pages, create online promotions, optimise content for search, develop and publish blogs, improve and optimise forms and the customer's online journey/experience.
• Meet/exceed online sales targets.

North Ryde, Australia

Collaborating with various stakeholders to optimise high traffic microsites, landing pages, SERPs, online tools and calendars to improve the students' online journey.

Sydney, Australia

• Writing, editing and publishing content via web technologies and Content Management Systems
• Search engine optimizing content for organic search
• Completion of multiple web content migration projects
• Information architecture, user experience and wireframing
• Project management and implementation
• Content Management System selection

North Ryde, Australia

Researching, copywriting, editing and publishing content for HealthcareLink’s website to increase growth, customer value proposition and brand presence.

Sydney, Australia

Manage E*TRADE’s websites to ensure delivery of the customer proposition, brand and revenue growth.

Sydney, Australia

Accountable for achieving revenue targets for Westpac Business Loans and Business Credit Cards within AFS Business Digital Sales.

Sydney Area, Australia

Manage Intranet sites across Japan, Asia Pacific and Australia (JAPA) in order to improve the user experience and quality of information available through Content Management solutions and drive employee engagement.

Sydney Area, Australia

Manage the flow of information via multiple sites and online channels with up-to-date content and improve the effectiveness of the Bank’s online communication channels.

Toronto, Canada Area

Lead the Knowledge Management Team in transitioning Mobile, Messaging, Cable, Telephony and Internet content from four existing Intranet sites into a new Content Management System, which was rolled out to support National call centres within the Rogers Group of Companies.

Toronto, Canada Area

Write, edit and publish content via online channels to ensure that Mobile, Messaging, Cable and Internet sites were current and complied with company standards.

Bachelor Of Arts (Ba), English Major, French As A Second Language Minor

Certificate: Google Analytics - Conversion Optimisation

Certificate: Social Media Marketing - Facebook, Twitter And Blogs