Rochelle Rahim Email & Phone Number

Jamaica

-Create growth plans for clients both internal and external- Facilitates and coordinates the digital marketing function for the company including creating paid digital marketing strategies to achieve client goals through various digital channels.-Develops and executes all media planning for ad campaigns using varying budgets.- Implements paid digital strategies including, but not limited to, setting up digital marketing campaigns using Meta Ad Manager and Google Ads.- Monitors all Client Website performance using Web Analytics software (Google Analytics) and makes recommendations for improvement where necessary.- Oversees all client PPC Ad Campaigns, monitors performance and makes suitable recommendations and adjustments.- Works in collaboration with other departments such as Design and Copy to ensure the look and feel of the artwork and message is ideal and effective for the specific audience.- Analyses and creates marketing reports for paid digital campaigns for management team.- Researches new online media opportunities and keeps abreast with current digital trends that may benefit client businesses including mobile, social media, development of blogs and forums.

Trinidad And Tobago

As a freelance digital marketing strategist, I:•Conceptualise approaches that help clients achieve their goals in an online setting•Strategize, develop and manage key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead-generating forms•Manage social media social media accounts•Creation and ad set up for social media & Google Ads•Do research that helps improve client business from a marketing perspective

Trinidad And Tobago

-Oversees Digital Associates to ensure all calendars, campaigns and reporting are aligned with client objectives.-Works alongside Digital Marketing Manager to create growth plans for clients both internal and external-Facilitates and coordinates the digital marketing function for the company including creating paid digital marketing strategies to achieve client goals through various digital channels.- Develops and executes all media planning for ad campaigns using varying budgets.- Implements paid digital strategies including, but not limited to, setting up digital marketing campaigns using Meta Ad Manager, Twitter Ads, Google Ads and Teads. - Monitors all Client Website performance using Web Analytics software (Google Analytics) and makes recommendations for improvement where necessary.- Oversees all client PPC Ad Campaigns, monitors performance and makes suitable recommendations and adjustments.- Works in collaboration with other departments such as Design and Copy to ensure the look and feel of the artwork and message is ideal and effective for the specific audience.- Analyses and creates marketing reports for paid digital campaigns for management team.

Trinidad And Tobago

-Created digital marketing strategies to improve clients’ digital presence.- Assisted C7’s Creative Team in the planning and executing of all digital campaigns for both social media and PPC.- Used Web Analytics Software (mainly Google Analytics) to monitor the performance of client websites and make recommendations for improvement and adjustments.- Performed minor web edits to client websites when necessary.- Engaged all clients (prospective, new and existing) and secured online media opportunities regarding the services and products of C7.- Presented existing and new digital marketing trends in order to enhance marketing management proposals and campaigns.- Monitored customers’ changing needs, competitor activity and reported same with recommendations for improvement. - Communicated directly with clients and fostered trusting and lasting customer relationships.

Trinidad And Tobago

- Managed all Social Media Marketing Campaigns and day-to-day activities as it relates to marketing management.- Developed relevant content topics to reach customers in both local and international markets.- Created concepts for curate and managed all published content (images, videos and written posts)- Monitored, listened and responded to users in a “Social” way while cultivating leads and sales.- Coordinated and monitored graphic designs for all social media platforms (including Facebook, Instagram and both local and international websites).- Liaised with creative and marketing teams to create and manage promotions and Social Ad Campaigns.- Improved efforts and contributed ideas to increasing online customer reviews and promoting company’s reputation.- Monitored online customer reviews and respond to each review in a professional manner that aligned with the Sacha Cosmetics’ Brand Voice.- Analyzed key metrics and developed strategies for improvement when needed.- Advocated for the company in Social Media spaces, engaging in dialogues and answering questions where appropriate.- Monitored trends in social media tools, applications, channels, design and strategy.- Identified and reported threats and opportunities in user-generated content surrounding the company.

● Developing marketing strategies to engage potential customers and continuously satisfy loyal customers.● Developing effective social media marketing approaches to engage target audiences● Managing social media accounts (Facebook, Instagram, Twitter)● Research on branding/ brand development/ brand sustainability.● Analysis of customer feedback to provide more effective service.

Bachelor'S Degree, Marketing/Marketing Management, General

High School, Foreign Languages And Literatures, General

Activities and Societies: - Astronomy Club - Interact Club (junior version of Rotary Club) - Judo