Rochelle Rubin Email and Phone Number

Responsible for managing the business operations and executing on strategy for the Drug, Device and Consumer Products team, including utilization, staffing optimization, project management, attorney onboarding and integration, training and retention, budgeting and financial performance management.

Rensera Inc. is developing a custom web-to-print solution that will transform the way law firms and professional services organizations go to market. The patented Rensera Monogram system will allow users to design and produce high quality, customized marketing materials on an ad hoc basis in an enterprise environment.If you are interested in seeing a demo of this revolutionary system, please contact me at rochelle.rubin@rensera.com or visit us at https://www.rensera.com/.

Responsible for the innovation, implementation, and management of the firm’s business planning and client development strategies and programs. Work directly with Managing Partner (firm CEO), COO, CMO and firm management in a chief of staff capacity on strategic planning and developing and revamping business operations, processes and policies. Select accomplishments include:• Worked with Managing Partner to manage the long-term strategic business plan process defining the future direction, objectives and succession plan for the firm.• Developed office transfer policy and related tracking mechanism.• Manage the client interview program to solicit feedback on quality of firm’s legal counsel, perceived value, and client service; analyzed quantitative impact of clients interviewed which resulted in over 90% showing an increase in revenues within 18 months.• Led project for COO to centralize and streamline the contract management process for the firm.• Work with Office of the General Counsel to define and develop a formal compliance function to respond to client-initiated requests for information and ensure ongoing compliance with outside counsel guidelines.• Develop and manage the business development budget and conduct financial analyses and reporting.• Streamlined all account codes, defined and implemented new automated expense review and approval process, and developed detailed guidelines for budget development and expense coding, resulting in significant improvement of accuracy and completeness of expense information and reporting to identify cost savings.• Re-launched and manage the firm’s strategic target account teams program, including creating comprehensive standard approach, mapping client relationships, tracking opportunities and activities, and analyzing results.• Developed a contract management system to automate the tracking of contract details, routing for review, and applying requisite approvals

Responsible for the development, execution and management of strategic marketing initiatives on a global basis. Oversaw all marketing technology, managed marketing budgets, managed four operational functions, and provided marketing and business development support for the Energy and Hospitality & Leisure sections. Managed the marketing technology/CRM, website, proposal and competitive and market intelligence teams (13 team members). Select accomplishments include:• Worked on strategic marketing plan for US firm, including client base and market analysis, SWOT analysis, and identification of strategic priorities and objectives.• Developed a comprehensive project plan and task force for integrating new non-US offices.• Developed international guidelines and tools, including a tool kit with standard processes, protocols, reference materials and instructions for executing marketing and business development activities.• Designed and implemented first ever firmwide Marketing Resource Portal (SharePoint platform) – a globally accessible, one-stop-shop for all marketing tools and information.• Lead on the design and implementation of new proposal generator solution.

Led team responsible for developing and implementing marketing and business development strategies and initiatives for all U.S. lawyers. Managed and coordinated efforts of 25+ team members across practice groups, industry sectors and geographies. Select accomplishments include:• Developed international guidelines and tools, including a tool kit with standard processes, protocols, reference materials and instructions for executing marketing and business development activities.• Led extensive recruiting efforts and established regular team meetings, time tracking and status reporting.• Created M.I.L.E. award to recognize outstanding contributions of individual team members.

Served as chief strategist for the U.S. Real Estate practice to develop and implement effective marketing and business development initiatives on a national and international basis. The DLA Piper Real Estate practice is the largest real estate practice group in the world. Select accomplishments include:• Designed, implemented and populated first-ever transaction tracking database.• Implemented quality control process and conducted quality assurance measures.• Managed marketing budget for practice group.• Improved and standardized all business development information, global marketing collateral and templates.• Identified and drove new business development opportunities and evaluated new business targets.

Improved the operational efficiency and reduced the operating costs of major national and global corporate law departments and law firms through strategic, operational and technological initiatives. Responsible for the management and quality control of multimillion-dollar projects across multiple industries, including the management of cross-functional, cross-border teams.