At the company, my colleagues and I provide sound and media services around Lethbridge. We set up and man equipment for community events, conferences, and concerts. Along with this, a co-worker and I manage the company's social media accounts on Instagram and Facebook. I also edit videos for the company when people commission us for post-production work.

The practicum was approximately a month long at Pattison Media. I was at the B93.3 & Country 95.5 radio station. During my time there, I recorded and edited social media videos for representatives in the sales department and for the radio hosts at the station. Along with this, I wrote radio commercial scripts and produced them through Adobe Audition; acting as a blueprint the station can use for commercials potentially in the future. I also assisted in with their news department by taking photos of the Lethbridge area and well-known locations. These photos could be used universally for future new story publications.