Rochelle Wainer, Ph.D. Email and Phone Number
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A strong strategic insights leader with more than 20 years in the industry working client and supplier side . Rochelle has significant experience across many industries, retail channels and brands. She has first class research knowledge and expertise in qualitative and quantitative methods as well as moderating. Rochelle is skilled at using research to answer complex problems and story-telling with strategic insights. She has a history of developing actionable consumer and shopper insights that lead to successful programs, new products and opportunities. Rochelle is also a recognized expert in youth and family insights and consumer psychology.Specialties: Youth Marketing and Research, Mom & Family Marketing Expert, Consumer Psychology, Qualitative and Quantitative Research, Moderating, Generational Theory and Insights, Shopper Insights to Action, Foodservice Insights, Sports Marketing Research, Strategic Planning, Trend Tracking and Forecasting, Experienced presenter at Corporate and Industry events.
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Senior Vice President, Global Insights And AnalyticsKids2Atlanta, Ga, Us
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Board MemberParentco. Jun 2023 - PresentParentCo. is a 360-degree global parenting resource, from caring for your kids to caring for yourself, connecting a global village of parents. We are changing the conversation around parenthood. -
Senior Vice President, Global Insights And AnalyticsKids2 May 2022 - PresentAtlanta, Ga, UsGlobal Insights & Analytics lead for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families including the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Took on an expanded and elevated role in 2022 continuing to lead and grow the global insights function with larger team and supporting new categories.
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Vice President, Global Insights And AnalyticsKids2 Oct 2017 - May 2022Atlanta, Ga, UsGlobal Insights & Analytics lead for Kids2, Inc., a global consumer goods company headquartered in Atlanta that designs solutions to help early-stage families including the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Started in 2017 to launch, lead and grow the global insights function that now includes consumer, product, shopper and category insights as well as analytics.
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PresidentReal World Insights, Inc. Oct 2011 - Oct 2017Real World Insights, Inc. is a strategic insights company started by Rochelle Wainer, Ph.D. based on her extensive experience in strategy and insights. Real World Insights uses first class strategic thinking as well as research to gain insights across many industries, retail channels and brands. This includes work in quantitative research, project management, and qualitative/moderating. Key areas of expertise are family/youth marketing, consumer products, global trends, sports psychology, innovation, beauty and skincare, media and health and wellness.www.realworldinsights.com -
Strategy Planning DirectorTracylocke Jun 2010 - Oct 2011Irving, Texas, UsPromo Agency of the Year!•Led Moods of Mom proprietary research project and presented at Industry Conference•Directed a team of strategists to utilize insights and information to understand the consumer and shopper in context•Worked collaboratively with creative and account teams to generate ideas that drive behavior •Led strategy from briefing through to the client presentations •Key businesses supported included Chase brands, Weight Watchers, Starbucks and PepsiCo •Strategic partner on new business pitches for the agency including Samsung, Affinion and Chase wins•Organizational expert on family and youth marketing and primary and secondary research•Designed and Led Focus Groups and Brainstorm Sessions -
Senior Director Of Customer Strategy & Insights And Youth ExpertPepsico Oct 2008 - Jun 2010Purchase, New York, Us•Managed all Strategy & Insights for the PepsiCo Club Channel and Customer Teams•Supported leadership and field teams with shopper insights covering all 5 lines of the PepsiCo business •Design, implement and utilize syndicated and primary research to drive internal and external selling strategies. Insights leader and presenter for key meetings in customer planning process •Youth and family expert for the organization -
Director Strategy & Insights, Tm Pepsi & Youth ExpertPepsico Jul 2008 - Oct 2008Purchase, New York, Us•Led Strategy & Insights team for all domestic consumer research for Pepsi trademark brands•Identified and tested semiotics and brand packaging opportunities•Developed and Evaluated Innovation concepts for trademark brands •Provided trend, youth, and family expertise to the organization
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Sr. Manager Strategy & Insights, Foodservice Division & Youth ExpertPepsico Nov 2002 - Jun 2008Purchase, New York, Us•Insights lead for all 5 lines of the PepsiCo business for Foodservice Division•Drove strategy and research for on-premise including education, restaurants, business and industry, healthcare, travel and leisure, entertainment and vending •Created best in class insights tools utilizing primary and syndicated research •Worked cross functionally with customer marketing, channel strategy, sales, business development and innovation •Organizational expert/requested speaker in macro trends, youth/moms/family and generational marketing oLed task force on Organizational Health and implemented Work Life Choices Program oTop Performer Award recipient for 2006 and 2007
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Manager, Pepsi Cola Strategy & Insights Tm Pepsi, Sports, Promotions, Grassroots And Youth ExpertPepsico Jan 2000 - Oct 2002Purchase, New York, Us•Responsible for all domestic consumer research for Pepsi trademark brands•Led insights for sports and grassroots marketing, promotions and digital •Managed TM Pepsi insights projects advertising, digital, innovation, promotions and marketing mix •Led key sports strategy initiatives including Ethnographic research on both the NASCAR and MLB fans•Chairman’s Award recipient
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Market Research, Barbie BrandMattel Apr 1997 - Dec 1999El Segundo, California, Us•Responsible for all worldwide consumer research for the Barbie brand. •Managed and executed research for the Barbie brand domestically and internationally among both children and adults•Developed actionable insights and forecasting for collector doll business•Conducted viability and shopping studies for Barbie dolls with moms and kids•Evaluated Barbie and key competitors in International Markets •Identified licensing and strategic brand opportunites outside of core business•Moderated focus groups with children, parents and collectors -
Senior Market Research ConsultantJt Wack & Company Jan 1996 - Apr 1997•Responsible for designing, analyzing, and presenting marketing research studies to clients•Key industries included consumer products, healthcare, media, advertising, and educational institutions•Extensive work using multivariate statistical techniques and analytics•Moderated focus groups and conducted one-on-one interviews
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Behavioral AnalystUniversity Of Connecticut Health Center Sep 1994 - Dec 1995Farmington, Connecticut, Us•Assisted in the creation of grant proposals & research manual development for Child and Family Research•Performed statistical analyses and presented results -
Market Research And Strategy Consultant (Bepuzzled)University Games Jun 1993 - Aug 1994San Francisco, California, Us•Served as market research consultant on children’s and adults puzzle lines•Focused on identifying marketing opportunities and conducting research studies to address •Worked directly with senior management •Conducted qualitative research and quantiative research•Topics covered included packaging, competitive analysis, brand loyalty, merchandising and innovation•Designed surveys and guides to talk with current and potential consumers. Also conducted interviews via phone and in-store. -
Research & Teaching Assistant - Infancy Lab, School Of PsychologyUniversity Of Connecticut Sep 1991 - May 1994Storrs, Ct, Us•Planned and managed all aspects of research team projects from grant proposal to final product•Designing research methodology, fielded research and used multivariate analytic techniques for behavioral data•Evaluated infant communication and play among children and moms •Studies were either published in journals or presented at industry conferences•Taught & evaluated Undergraduate students in Statistics using lectures, projects and team assignments
Rochelle Wainer, Ph.D. Skills
Rochelle Wainer, Ph.D. Education Details
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University Of ConnecticutDevelopmental And Child Psychology -
University Of ConnecticutDevelopmental And Child Psychology
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University At AlbanyPsychology
Frequently Asked Questions about Rochelle Wainer, Ph.D.
What company does Rochelle Wainer, Ph.D. work for?
Rochelle Wainer, Ph.D. works for Kids2
What is Rochelle Wainer, Ph.D.'s role at the current company?
Rochelle Wainer, Ph.D.'s current role is Senior Vice President, Global Insights and Analytics.
What is Rochelle Wainer, Ph.D.'s email address?
Rochelle Wainer, Ph.D.'s email address is ro****@****ail.com
What schools did Rochelle Wainer, Ph.D. attend?
Rochelle Wainer, Ph.D. attended University Of Connecticut, University Of Connecticut, University At Albany.
What skills is Rochelle Wainer, Ph.D. known for?
Rochelle Wainer, Ph.D. has skills like Strategic Planning, Quantitative Research, Qualitative Research, Customer Insight, Consumer Products, Business Insights, Segmentation, Advertising Research, Strategic Consulting, Cross Functional Team Leadership, Sports Marketing, Event Marketing Strategy.
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