With over eight years of experience as a Creative Director, I have a proven track record of delivering innovative and engaging multimedia and design solutions for various clients and projects. I have a strong background in video production, animation, and graphic design, as well as media and marketing strategy, planning, and execution.As the former Creative Director for South Central Media, the production arm of Agenda Consulting, I led a talented team of designers, animators, and producers to create high-quality content for both internal and external purposes. I also implemented concepts, strategies, and guidelines for various creative projects, ensuring consistency, quality, and impact across different platforms and channels.I am passionate about arts and culture, music, and hospitality, and I enjoy working on projects and companies that share these interests. I have a Bachelor of Arts degree in Electronic Media Journalism as well as a Bachelor of Arts degree in Magazine Journalism from the University of Oregon. I am currently based in Hong Kong.
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DirectorHindsight CreativeHong Kong -
Associate Director, Brand OperationsImergey Jun 2024 - PresentHong Kong Sar -
Creative DirectorAgenda Consulting Asia Jul 2015 - Sep 2023Hong KongAgenda Consulting is a marketing and communications agency headquartered in Hong Kong, established in 2015 to offer strategic and marketing expertise for businesses and institutions to help deepen their connections with stakeholders.As part of Agenda's vision, South Central Media (SCM) was established in 2016 as a production arm to focus on three core services: graphic design, video production and 2D/3D animation. SCM fulfills the multimedia and design needs of Agenda, while providing a bespoke service to other relevant clients.• Creative Director for South Central Media, production arm of Agenda Consulting • Implementing concepts, strategies and guidelines in various creative projects • Directing and collaborating with the creative team throughout the entire process and overseeing each project into completion• Evaluating and, if necessary altering, the content of creative projects before completion• Working with account executives and consultants to obtain knowledge of clients' requirements• Ensuring all clients' visuals (including design, videography and photography) are consistent with their overall brand -
Freelance Video ProducerBoys & Girls Clubs Of San Francisco Dec 2013 - Jul 2015San Francisco Bay AreaSince 1891, Boys & Girls Clubs of San Francisco (BGCSF) has provided youth development services to at-risk youth in San Francisco. BGCSF Clubs are located in neighbourhoods with the fewest resources for youth, and they impact lives of Club members primarily ages six to 18 by focusing on academic success, healthy lifestyles, good character and community engagement. • Produced and edited promotional videos for all Boys & Girls clubs throughout San Francisco, including the annual Youth of the Year Program, a three-month long leadership development program that highlights community, academic and personal achievements of BGCSF members. -
Communications OfficerAustralian International School Hong Kong Jul 2013 - Jun 2015Kowloon Tong, Hong Kong• Directly assisted and worked under AISHK's Director of Development and Community Relations• In charge of drafting, editing and producing publications and promotional materials for AISHK and the ILC• Assisted with the arrangements for events, news conferences, tours and meetings with visiting dignitaries and private sector executives• Managed the website and work on video production for the AISHKTV Youtube Channel
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Development And Communications AssociateBridge The Gap College Prep Sep 2012 - Mar 2013Sausalito, Ca• Directed and produced short videos promoting the non-profit organization• Raised US$300,000 in a 4-hour fundraising event• Created PR-related letters, electronic and printed newsletters and promotional materials needed for donors and events• Provided administrative support to Development Director and Board of Directors• Processed donations and managed organization’s Salesforce donor database
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ReporterNew America Media Mar 2012 - Aug 2012San Francisco, Ca• Reported on stories that focus on ethnic minority communities• Pitched and wrote ethnic news reports and blog posts to editors• Acted as Chief of Awards Intern at 2012 NAM Ethnic Media Awards (Northern California)• Assisted staff videographer in producing still images and reporters in researchingFreelance NAM Ethnic Media Awards (Southern California)Outreach Coordinator, March 2013• Assisted Awards Chair with logistics on day of event• In charge of informing and inviting winners and finalistsArticles:1. "Muslim Women Slowly Breaking Sports Barrier"• Story is also published on Hyphen Magazine, the Indian Muslim Observer, Care 2, York University News, Muslim Voice, and Crescent Post2. "For African Americans, Time Does Not Heal Economic Wounds"3. "Battling the Stigma of HIV in the API Community"• Story is also published on Nation of Change, Planned Parenthood of Orange County and San Bernardino, and Nguoi-Viet4. "Betting on Stockton: Michael Tubbs"5. "Bankrupt Stockton Revitalized by Filipino Heritage -- and Youth"• Story is also published on Asian Journal, Philippine News, Latino Times, Barangay Filipino, Albuquerque Express, and India Times -
Client Relationship Manager / CopyeditorDavidzon & Associates Mar 2012 - Jul 2012San Francisco Bay Area• Proofread and edit articles submitted by technical writers• Researched online trends and activities of web design companies• Matched web development companies with technical writers to fulfill needs
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Videographer, PrMills International Center Sep 2010 - Dec 2011Eugene, Oregon Area• Documented events at the Mills International Centre, University of Oregon's international centre on campus• Prepared print and video materials for events using InDesign, Photoshop, and Final Cut Pro• Designed the Center’s website layout and created content
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Information Technology AssistantUo School Of Journalism Tech Services Sep 2010 - Jun 2011Eugene, Or• Assisted college students and faculty members with a variety of projects, from general troubleshooting to more specific creative Final Cut Pro and Adobe InDesign and Photoshop projects• Provided general customer service to students and staff• In charge of equipment rental -- cameras and laptops
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Computer NotetakerUo Disability Services Jan 2009 - Sep 2010University Of Oregon• Helped students with disabilities at the University of Oregon by live-typing class lectures that can be directly seen on students' laptops during lectures• Typing speed: 107 words per minute
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PhotographerThe News-Review Jun 2010 - Aug 2010Roseburg, Or• Two-month internship opportunity from the Charles Snowden Program for Execellence in Journalism, a competitive internship program designed for students to pursue a career path in the journalism industry• Worked with editors and writers to produce photographs to accompany sports, features and arts and entertainment stories• Prepared short multimedia pieces for the daily newspaper's website
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Multimedia Content ProducerFlux Magazine Mar 2010 - Jun 2010Eugene, Oregon Area• Applied to be part of staff for one academic term• Pitched multimedia stories to editorial staff of an award-winning magazine including "Combat Couture," a short documentary on the protest against militarism through fashion
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PhotographerWired Oregon Jan 2010 - Jun 2010Eugene, Oregon Area• Worked with writers to produce unique and personal stories that featured Eugene locals such as “Into the Fire,” a story of a 19-year-old student from New York who train-hopped from the east coast to Oregon• Prepared, edited and published “My Sexuality, Not Yours,” a documentary about a 63-year-old retired UO employee who decided to go through a gender transformation at the age of 56 -
PhotographerEthos Magazine Jul 2009 - Jun 2010Eugene, Oregon Area• Worked with creative editors, illustrators and writers to attend events, follow subjects and produce & edit photographs for diverse stories, including “Dancing With Fire,” an article about fire dancing, “Neon Nightlife,” an interesting feature about the rave culture in the Pacific Northwest, and “Bastard Foods,” an informational article that questioned foods that are originally created in the US but highlighted other countries’ culture
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Radio Show Co-HostMusic Sep 2009 - Jan 2010Eugene, Oregon Area• Co-hosted “Music From Around the World,” a radio show that features different students from different countries each week, accompanied with their own choices of music of various genres from their countries
Rochelle Riva B. Education Details
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Electronic Media Journalism, Magazine Journalism -
Electronic Media Journalism
Frequently Asked Questions about Rochelle Riva B.
What company does Rochelle Riva B. work for?
Rochelle Riva B. works for Hindsight Creative
What is Rochelle Riva B.'s role at the current company?
Rochelle Riva B.'s current role is Director.
What schools did Rochelle Riva B. attend?
Rochelle Riva B. attended University Of Oregon, University Of Oregon.
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