Experienced marketing leader with a proven track record of 16 years. Adept at driving successful initiatives in diverse national and local markets, I love testing new and innovative strategies that fuel effective lead generation while prioritizing an exceptional user experience. In the last 5 years, I've gained experience in leveraging AI solutions, optimizing touch-points, and implementing impactful chat and email marketing techniques to foster meaningful candidate engagement prior to live interaction. Inspired by industry-leading platforms such as HubSpot, Marketing Experiments, and the Harmon Brothers, I firmly believe collaboration is the cornerstone of any thriving marketing campaign - or any successful team.KEY MARKETING ACCOMPLISHMENTS:• Implementing and designing the strategy for a marketing automation solution for 2 recruitment teams.• Cut cost-per-acquisition in half while increasing acquisitions by 25%.• Doubled non-branded conversion rates with new strategies implemented by sales teams. • Increased hires by 64% after new lead generation & content marketing strategies.• Increased leads for clients from 73% to 8,300% through website optimization.• Cut project costs over 30% through improved development time & new engagement techniques. • Tripled PPC lead generation for travel client on a limited budget while cutting cost-per-lead in half.Expertise: pay per click, lead generation, demand generation, brand building, social media strategy, brand reputation, reputation management, branding, search engine optimization, SEO, PPC, google analytics, content marketing, website development, information architecture, landing page optimization, website optimization, convention strategy, conference planning.