Rochelle Dai Email & Phone Number

PairAnything boosts retail sales for small wineries by providing unique wine and food pairings to shoppers. Backed by Techstars.- Planned, led, and executed a two-week pilot at a grocery store from concept to completion, which involved conducting customer interviews, establishing product metrics, ideating, wireframing, and designing high-fidelity prototypes for tablet and mobile. Collaborated closely with developers, the CEO, and researchers to ship, test, and measure the product, resulting in a 250% increase in wine sales.

- Spearheaded the end-to-end design of PairAnything In-Aisle Expert in 21 Target stores, securing a $120K investment from Techstars. Collaborated with developers, data scientists, and the CEO to iteratively document requirements, metrics, and stakeholder feedback. Designed high-fidelity mobile prototypes, prioritized features for deployment, conducted user testing, and analyzed data to create case studies for marketing.- Guided a team of 5 through design thinking workshops, conducted user interviews, crafted journey maps, and high-fidelity prototypes to create PairAnything for Restaurants, securing partnerships with the seventh-largest retailer in the United States, Target.

- Conducted user interviews, surveys, and usability testing, redesigning the consumer web product into a native app, winning Entrepreneurial Spirit fund and Founders Live pitch competition.- Established a brand guide for unified visual identity across all partners and platforms.

Davis, California, United States

Creative Media is a design agency primarily serving the UC Davis student body. Collaborated with a team of 5 designers to translate brand guidelines into a UI design system on Figma and redesign the ASUCD website, serving over 31,000 students and increasing website traffic by 30%.

Davis, California, United States

Established design system and templates, unifying newsletter campaigns across 5 sectors, resulting in a 25% increase in email open rate and an 80% reduction in newsletter creation time.

Design Interactive is UC Davis’s first student-run, human-centered design consultancy, delivering products from concept to design for businesses within 6-week sprints.Directed a team of four to deliver a minimum viable prototype for "Playtest," a gamified education startup, managing stakeholders, deliverables, timelines, and providing continuous feedback throughout the design process.

Davis, California, United States

Collaborated with a team of five to interview and survey users, creating affinity maps, wireframes, and How Might We questions. Owned the interaction design, high-fidelity prototyping, design system, and user testing to present:- Design Critique: an online platform for hosting critique sessions remotely for students and instructors, recognized with awards for "Most Innovative UX" and "Audience Favorite."- Half n Half: collaborative video chatting games aimed at addressing senior mental health and loneliness during COVID-19, also receiving awards for "Most Innovative UX."

Davis, California, United States

Devised brand identity, produced videos, and directed a team of designers, resulting in partnerships with Microsoft and MongoDB.

Watsonville, California, United States

Coded the website landing page in HTML/CSS, rendered 3D models using Blender.