Rochelle Dobson Email and Phone Number
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Rochelle Dobson personal email
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With 10 years of experience in event and field marketing in the PNW I have a vast network of connections across multiple industries. My areas of expertise include partner management, leading teams of 17+ and executing high-level events and activations to increase awareness, trial and engagement. I hold myself and those around me to a high level of excellence, am detailed oriented, a self- starter and extremely passionate about making a difference in the lives of those around me.
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Align & Achieve CoachingSeattle, Wa, Us
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Director Of Operations + EventsLive Salted Jun 2022 - Present
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Sr. Field Marketing Manager | Amazon GoAmazon Dec 2021 - May 2022Seattle, Wa, Us -
National Field Marketing Manager | Amazon GoAmazon Apr 2020 - Dec 2021Seattle, Wa, Us
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Sr. Field Marketing Manager (Pacnw)Kind Jan 2019 - Jan 2020New York, UsForecasted and managed budget while exceeding Key Performance Indicators (KPIs), evaluating strategic effectiveness and ROI for overall marketing efforts, while being nimble and adjusting quickly when quarterly scorecard data suggested new consumer trends.Led, empowered, and developed team of 17 full and part-time team members, providing meaningful interactions with consumers and growing household penetration for 1 of top natural snack brands.Grew company food sales in PNW by $10M through collaboration with sales counterparts, effectively launching 14 new product lines, selling in displays, expanding product facings on shelf, filling distribution gaps (ACV), and optimizing product placement. -
Field Marketing Manager- WashingtonKind Sep 2016 - Dec 2018New York, UsConstructed creative and impactful marketing plans and strategic partnerships, resulting in increased brand trial and visibility; partnerships included Hoopfest, Rock ‘n’ Roll Marathon, Cascade Bicycle Club and 2 national partnerships.Curated and hosted influencer yoga and wine event at Chateau Ste. Michelle while partnering with lululemon and local social media influencers garnering over 350K impressions.Assessed current marketing strategy and shifted 80% of renewed partnerships to new opportunities that aligned closer with company strategy; new partnerships and strategy resulting in a 100% increase of household penetration.
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Field Marketing Manager- OregonKind Apr 2015 - Sep 2016New York, UsBuilt and executed impactful sampling plans, including 65 events, 450 samplings, 600 demos, leading team to sample over 695K consumers in 1 year with focus on customer acquisition, while increasing consumers sampled 453% through strategic interactions and increased brand visibility.Acquired the skill of intentional negotiating with event partners to result in optimal experiences for the lowest financial contribution. Negotiated 1 sponsor agreement from $120k down to $12k while maintaining impact and sponsor benefits for company.Maintained and managed over 100 partnerships in and around Portland, key partners including US Olympic Track Trials, Mt Hood Meadows and Portland Timbers and Thorns. Resulting in Household Penetration nearly doubling and company consistently ranking as #2 Energy Bar brand. Developed and implemented multiple retail programs, 1 program resulting in $57K sell-in and 310% growth in sales over previous period.Seeded and developed relationships with 11 social media influencers including professional athletes and health and wellness influencers to create organic social media posts and engagement.
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Field Marketing Team LeadKind Nov 2012 - Apr 2015New York, Us
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Brand AmbassadorKind Jan 2012 - Nov 2012New York, Us
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Marketing And Communications InternLevi Strauss & Co. Dec 2010 - Mar 2011San Francisco, California, Us-Led the launch of nREACH screens to communicate current events and trends to over 180 employees through the use of streaming television screens -Designed weekly material used on the nREACH screens to market company trends and events while enhancing the values and image of Levi Strauss & Co. -Constructed an internal clothing merchandise display to showcase LS&Co. apparel enticing co-workers to purchase clothing and product -Educated employees about current social media platforms through creating and maintaining the SSC Eugene company blog while endorsing internal knowledge and discussion -Created innovative ideas for employee engagement including healthy lifestyle motivation boards, internal calendars and an interactive presentation depicting past community involvement events
Rochelle Dobson Skills
Rochelle Dobson Education Details
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University Of OregonMinors In Economics And Communication -
Tufts UniversityNutrition Science For Communications Professionals
Frequently Asked Questions about Rochelle Dobson
What company does Rochelle Dobson work for?
Rochelle Dobson works for Align & Achieve Coaching
What is Rochelle Dobson's role at the current company?
Rochelle Dobson's current role is Director of Operations + Events | Live Salted.
What is Rochelle Dobson's email address?
Rochelle Dobson's email address is ro****@****zon.com
What is Rochelle Dobson's direct phone number?
Rochelle Dobson's direct phone number is +150326*****
What schools did Rochelle Dobson attend?
Rochelle Dobson attended University Of Oregon, Tufts University.
What skills is Rochelle Dobson known for?
Rochelle Dobson has skills like Event Planning, Marketing, Leadership, Community Outreach, Social Media, Social Networking, Facebook, Advertising, Management, Relationship Management, Event Management, Marketing Strategy.
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