Rochelle Dobson Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

New York, Us

Forecasted and managed budget while exceeding Key Performance Indicators (KPIs), evaluating strategic effectiveness and ROI for overall marketing efforts, while being nimble and adjusting quickly when quarterly scorecard data suggested new consumer trends.Led, empowered, and developed team of 17 full and part-time team members, providing meaningful interactions with consumers and growing household penetration for 1 of top natural snack brands.Grew company food sales in PNW by $10M through collaboration with sales counterparts, effectively launching 14 new product lines, selling in displays, expanding product facings on shelf, filling distribution gaps (ACV), and optimizing product placement.

New York, Us

Constructed creative and impactful marketing plans and strategic partnerships, resulting in increased brand trial and visibility; partnerships included Hoopfest, Rock ‘n’ Roll Marathon, Cascade Bicycle Club and 2 national partnerships.Curated and hosted influencer yoga and wine event at Chateau Ste. Michelle while partnering with lululemon and local social media influencers garnering over 350K impressions.Assessed current marketing strategy and shifted 80% of renewed partnerships to new opportunities that aligned closer with company strategy; new partnerships and strategy resulting in a 100% increase of household penetration.

New York, Us

Built and executed impactful sampling plans, including 65 events, 450 samplings, 600 demos, leading team to sample over 695K consumers in 1 year with focus on customer acquisition, while increasing consumers sampled 453% through strategic interactions and increased brand visibility.Acquired the skill of intentional negotiating with event partners to result in optimal experiences for the lowest financial contribution. Negotiated 1 sponsor agreement from $120k down to $12k while maintaining impact and sponsor benefits for company.Maintained and managed over 100 partnerships in and around Portland, key partners including US Olympic Track Trials, Mt Hood Meadows and Portland Timbers and Thorns. Resulting in Household Penetration nearly doubling and company consistently ranking as #2 Energy Bar brand. Developed and implemented multiple retail programs, 1 program resulting in $57K sell-in and 310% growth in sales over previous period.Seeded and developed relationships with 11 social media influencers including professional athletes and health and wellness influencers to create organic social media posts and engagement.

New York, Us

New York, Us

San Francisco, California, Us

-Led the launch of nREACH screens to communicate current events and trends to over 180 employees through the use of streaming television screens -Designed weekly material used on the nREACH screens to market company trends and events while enhancing the values and image of Levi Strauss & Co. -Constructed an internal clothing merchandise display to showcase LS&Co. apparel enticing co-workers to purchase clothing and product -Educated employees about current social media platforms through creating and maintaining the SSC Eugene company blog while endorsing internal knowledge and discussion -Created innovative ideas for employee engagement including healthy lifestyle motivation boards, internal calendars and an interactive presentation depicting past community involvement events

Bs, Sports Business And Marketing, Minors In Economics And Communication

Graduate Certificate Program, Nutrition Science For Communications Professionals