Rochelle P Email & Phone Number

Building the future of website creation

Sydney, New South Wales, Australia

Web production, digital marketing materials and everything in between.

• Create project plan and identify key responsibilities for stakeholders• Engage and manage suppliers• Create the scope of work and technical specifications for the website and application• Liaise with stakeholders to ensure the final product will meet expectations• Develop and manage project budget

Lane Cove West

• Accounts Payable including data entry into accounting package• Accounts Receivable including data entry into accounting package• Payroll for all employees including contractors• Cash flow management for business accounts and planning for account payments • Development and implementation of policies and procedures • Planning and implementation of new accounting system Xero• Planning and implementation of new business management system (Connectwise, Autotask)• Monthly Reconciliation of accounts• Data entry of invoices, sales and expenses• BAS Preparation for accountant lodgement• Monthly financial and job management reporting for directors meeting• Daily and weekly dashboard reporting for finances, cash flow and job management• General office duties such as office supplies replenishment, postage and mail management

Lane Cove West

• Accounts Payable including data entry into accounting package• Accounts Receivable including data entry into accounting package• Payroll for all employees including contractors• Cash flow management for business accounts and planning for account payments • Development and implementation of policies and procedures • Planning and implementation of new accounting system Xero• Planning and implementation of new business management system (Connectwise, Autotask)• Monthly Reconciliation of accounts• Data entry of invoices, sales and expenses• BAS Preparation for accountant lodgement• Monthly financial and job management reporting for directors meeting• Daily and weekly dashboard reporting for finances, cash flow and job management• General office duties such as office supplies replenishment, postage and mail management • Client relationship management for agency clients• Review of jobs and management of staff accountability• Contribute to the development of digital strategy for clients • Contribute to the development of sales material

Lane Cove West

• Development and execution of the Freedom online strategy. Email Marketing Display Advertising Search Engine Marketing Campaign reporting• Brief agencies on requirements for digital strategies including email marketing and website.• Management of the development of the new Freedom website. Research and analysis of competitor websites. Management of website wireframes and functional specifications. Management of functional specifications for the online product catalogue. Management of the website design and layouts. Development and execution of the search engine optimisation strategy.• Copywriting for the website content pages and product reference sheets.• Brief agencies on photography and artwork requirements for product reference sheets and online product catalogue.• Development of instore product reference sheets and management of online product catalogue. Determination of represented products. Management of photography and photography timelines.• Styling of photography used for press advertising, online product catalogue and product packaging.• Assisting in the production of the print catalogue and other advertising material.• Management of the budget and invoicing for all digital activity.

Various

• Creation of store floor plans for product and fixture placement.• Meet guidelines set out in Freedom’s merchandising standards.• Analysis of sales reports to determine optimal product placement.• Implementation of in-store promotion strategies with point of sale and visual direction.• Ensuring cost effective levels of stock are on-hand without compromising merchandising standards.• Successfully implemented a new store layout at Freedom Broadway, which saw a sales lift of 20% in 3 of the 5 focused product departments.• With the increase of furniture displayed at Freedom Broadway the store saw a lift of 15% in furniture sales increasing the overall sales by 10% (Broadway is a homewares only store).

Mosman

• Management of staff including job delegation and training.• Management of business accounts and payroll.• Payment and management of creditor accounts and company bills.• Buyer of women’s fashion, shoes and jewellery.• Analysis of sales reports for store sales, department sales, product sales and store stock on hand to assist in buying and staffing of the store (using Magic/RAGS).• Visual Merchandising of instore wall rack merchandising and slat wall displays.• Warehousing including entering, receiving and preparing stock for the store.• Consistently achieved most profitable salesperson for 4 years.• Consistently achieved large item counts of up to 70 items in one sale.• Built relationships with customers which saw a high rate of return customers

Certificate Iv, In Leadership And Management

Certificate Iv, Visual Merchandising, High Distinction

Diploma, Hospitality Management, Distinction