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An expert and team leader in event marketing, branding, and experiential marketing, my specialty lies in the execution of integrated cross-channel campaigns and initiatives including email, social media, SMS, and digital content. I am a brand-obsessed, customer-first marketer through and through! I have achieved success in my roles at Morgan Stanley, Universal McCann (IPG), Haymarket Media, Black Enterprise and more. Currently, I lead Marketing efforts at Black Women Talk Tech and Black Men Talk Tech where I strategize and execute event marketing campaigns, manage an integrated team of agencies and consultants, and analyze business performance trends to provide actionable recommendations for improvement. With my leadership, Black Women Talk Tech has experienced a 70% increase in SEO traffic and brand visibility through the creation of impactful events and thought leadership content. We have successfully hosted events with and increased brand awareness, even with impossible launch times and quick turnaround schedules. I have also strategized and executed successful campaigns for more than 7 consumer products, targeting end-users and partners, and activated key programs to drive revenue growth for SMBs, founders, and corporate partners.Here are some things I am great at: Successfully driving revenue growth, developing and executing comprehensive marketing strategies, and building and managing high-performing teams.Educating others to implement successful marketing campaigns, analyze business performance trends, and exceed business objectives.Collaborating to achieve organizational goals and build successful partnerships with clients and stakeholders.I enjoy meeting new people and understanding how others view the marketing industry. Let’s connect!Soft Skill Specialties: Event Marketing, Brand Management, Data Analysis, Project Management, Content Strategy, Product Marketing, Cross-Functional Collaboration, Account Management, Client Experience, Marketing Operations, Marketing Strategies & Techniques, Budgeting, Vendor Relations, Process Implementations, Digital Analytics, Brand Awareness, Digital StrategyTechnical Skills: Salesforce, Hubspot, Klaviyo, Mailchimp, WordPress, Eloqua, Cvent, MS Office, Bizzabo, G Suite, Canva, Swoogo, ClickUp, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Google Suite
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Ceo And FounderReset Mktg GroupNashville, Tn, Us -
Director Of Consumer Marketing, Live EventsBlavity Inc. Feb 2024 - PresentUs -
Ceo & FounderReset Mktg Group May 2020 - Present
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Head Of MarketingBlack Women Talk Tech Oct 2021 - Jan 2024New York, Ny, UsDevelop a comprehensive annual Event Marketing strategy focusing on Brand, Recruitment, and Program Marketing,to drive company growth and increase market share; Craft compelling messaging to increase leads for sales enablement, event attendance, and deliver on sponsor activation goals.Leads the execution of all customer lifecycle campaigns and engagement initiatives across multiple channels, including email, social media, SMS, and digital content.● Consistently delivers on event goals despite short launch times and quick turnaround schedules, resulting in successful events, increased brand awareness 200% YOY audience growth.● Champions the creation of impactful blogs, event marketing, and thought leadership content, resulting in a 70% increase in SEO traffic and brand visibility● Serves as the point person between sales team, sponsor reps, and event attendees to ensure a positive experience.● Strategizes and executes successful campaigns for more than 7 consumer products (events) targeting end-users and partners; Activates key programs to drive revenue growth for SMBs, founders, and corporate partners.● Builds and manages a high-performing remote team, consisting of 4 direct reports and 3 agencies, to ensure successful delivery of marketing campaigns and exceed business objectives; Analyzes business performance trends and insights tracked in our CRM Dashboard to provide actionable recommendations for improvement and achieve organizational goals● Spearheaded the CRM onboarding and SOP buildout, including cleaning up and migrating data, and building out a custom instance for better integration of marketing and sales teams.● Delegates and approves the creation of the email marketing workflow and newsletter content, resulting in increased engagement and click-through rates. -
Head Of MarketingBlack Men Talk Tech Oct 2021 - Jan 2024 -
Senior Marketing ManagerArgyle Jun 2019 - Dec 2019New York, New York, UsLed and developed a high-performing team of four direct reports, providing coaching and guidance to ensure the successful execution of strategies and achievement of goals; Managed a cross-channel marketing budget of upwards of $500K, including paid media and SEM, to maximize ROI and drive revenue growth● Executed the launch plan for 2 new events, including strategizing partnership and media outreach to maximize exposure and drive attendance; Spearheaded the development of cross-channel marketing strategies that drove revenue growth● Collaborated seamlessly with cross-functional team members to over-deliver on success metrics and drive company growth● Optimized email, social, paid, and SMS marketing channels to deliver on event marketing goals and increase customer engagement; Built relationships with partners and stakeholders to ensure successful execution of marketing initiatives● Identified new growth opportunities while developing innovative strategies to drive audience engagement and brand awareness; Analyzed marketing performance metrics to maximize ROI and drive revenue growth● Remained up-to-date with industry trends and applied the best practices to the company’s marketing strategy -
Marketing And Audience Development ManagerBlack Enterprise Mar 2015 - Jun 2019New York, Ny, UsManaged and directed marketing efforts for signature events, achieving great success through strategic partnerships; Created and executed comprehensive and integrated marketing plans that encompassed email, social media, in-app messaging, push notifications, SMS, and paid advertising strategies● Developed and executed integrated marketing plans including email, social, in-app messaging, push notifications, SMS, and paid strategies to drive engagement and growth● Introduced virtual webinars as a new growth marketing channel for the brand, and successfully executed and measured their impact; Optimized reporting and analytics to track year-over-year growth and gather insights for future goal setting● Secured national partnerships and represented the brand at internal and external events as a brand ambassador● Repositioned the company’s signature event to expand brand awareness to a younger demographic● Built and managed local task forces, which resulted in significant growth in brand awareness and subscriptions -
Marketing ManagerSc Magazine, Haymarket Media Group Oct 2013 - Mar 2015Twickenham, London, GbDeveloped and implemented marketing plans and campaigns to increase brand awareness and generate leads; Created and managed marketing budgets while tracking ROI for all campaigns; Managed and developed a team of professionals, providing guidance and support to ensure success● Collaborated with cross-functional teams to develop and execute marketing initiatives, including digital marketing, social media, email marketing, events, and public relations● Developed and managed relationships with external partners and vendors to support marketing initiatives● Implemented innovative lead generation strategies and took calculated risks to drive sales growth● Collaborated closely with various departments to identify and address gaps in marketing and sales processes, resulting in improved efficiency and increased revenue; Conducted market research to identify new opportunities● Executed end-to-end marketing campaigns and analyzed post-event data to provide valuable insights and recommendations to the executive team -
Event Planning CoordinatorMorgan Stanley Nov 2012 - Jul 2013New York, Ny, UsAs the Event Planning Coordinator, I was responsible for being the main point of contact for attendees and supporting event planners on multiple high profile events simultaneously. -
Assistant Account Executive, Universal Mccann For Sony PicturesInterpublic Group (Ipg) Jun 2010 - Apr 2012New York, Ny, UsAs the Assistant Account Executive, I handled media placement and fostered relationships with newspapers and magazines in 18 markets nationally for SONY Pictures Print.
Rochelle Turner Education Details
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Mount St. Mary'S UniversityMarketing -
Mount St. Mary'S UniversityMarketing
Frequently Asked Questions about Rochelle Turner
What company does Rochelle Turner work for?
Rochelle Turner works for Reset Mktg Group
What is Rochelle Turner's role at the current company?
Rochelle Turner's current role is CEO and Founder.
What is Rochelle Turner's email address?
Rochelle Turner's email address is ro****@****ech.com
What is Rochelle Turner's direct phone number?
Rochelle Turner's direct phone number is +160928*****
What schools did Rochelle Turner attend?
Rochelle Turner attended Mount St. Mary's University, Mount St. Mary's University.
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