Senior Marketing Specialist
Content Generation: ● Develop engaging and relevant content for various platforms, including websites, blogs, and marketing materials. ● Ensure consistency in messaging and brand voice across all communication channels. Direct Mailers with Zoho: ● Create and execute direct mailer campaigns using Zoho CRM. ● Analyze campaign performance and make data-driven adjustments for optimal results. Collateral Management: ● Review and update all marketing collateral to align with current brand guidelines. ● Collaborate with cross-functional teams to gather accurate and up-to-date information for collateral improvement. Social Media Management: ● Take charge of social media channels, developing and implementing strategies to increase engagement and brand awareness. ● Regularly update content and interact with the audience to enhance the company's online presence