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Robin Cherian brings a wealth of experience across various sectors, showcasing a versatile skill set honed through roles in project management, marketing, client relations, business development, and CRM consultancy.His current role as PMO Manager at the British Council involves overseeing global transformation programs, ensuring adherence to governance metrics, and coordinating with various stakeholders to ensure program success. Throughout his career, he has demonstrated strong communication, coordination, and leadership skills, making them a valuable asset in driving organizational growth and transformation.Starting with foundational roles in customer service and workforce management at America Online Inc. Robin's journey into project management and consulting began at Jacobsons CRM Consultancy Services, where he gained expertise in customer journey mapping, CRM implementation, and database management. This experience paved the way for roles in client relationship management at Data Direct FZ LLC and RAPID Shipping and Logistics LLC, progressing to more strategic positions in Marketing and Partnerships Development at PeoplePro Enterprise for Social Impact Pvt. Ltd., where he leveraged his networking prowess to raise awareness for social and emotional skill development. Robin oversaw the implementation of these curriculum in educational institutions and wider community groups. Robin's expertise in running integrated marketing campaigns helped increase visibility of the British Council Exams services in the UAE, ensuring 63% market share for IELTS testing through digital and offline campaigns, supporting business development teams in partner acquisition and retention strategies, competitor analysis and PR, before moving on to programme management role supporting governance and delivery of the global transformation programme of the Finance, D&T and Procurement functions that included oversight of people movement, process transition to outsource partner, process enhancement and training, deployment of technology platforms.Robin brings the benefit of his experiences in the areas of workforce management, partnership development, marketing, project implementation, training, multi-cultural understanding and administration management to organizations he is part of.
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General Manager - GrowthEloitKochi, Kl, In -
Pmo Manager - Global TransformationBritish Council Feb 2022 - PresentIndiaResponsibilities include:• Project management of global transformation programme for Finance, Procurement and Digital & Technology workstreams• Monitor project activities and report to central portfolio office• Ensure all governance metrics are adhered to and documentation is available for internal audits• Regular reporting on programme status, budget utilization and risk mitigation to various stakeholders such as programme board, portfolio office, investment board and… Show more Responsibilities include:• Project management of global transformation programme for Finance, Procurement and Digital & Technology workstreams• Monitor project activities and report to central portfolio office• Ensure all governance metrics are adhered to and documentation is available for internal audits• Regular reporting on programme status, budget utilization and risk mitigation to various stakeholders such as programme board, portfolio office, investment board and SBU’s• Create and maintain programme management artefacts for internal and external audits• Coordinate with other PMO leads to ensure sharing of best practices and manage cross functional / cross SBU dependencies for the programme. Show less -
Exams Marketing Manager - UaeBritish Council Jul 2019 - Jan 2022United Arab EmiratesThe overall purpose of this role is to lead the development and execution of the country marketing strategy and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with Exams SBU to ensure that country marketing programmes enable required business targets.Main Accountabilities:Country marketing strategy Develop and execute marketing plans for country Exams, ensuring that it drives and supports the… Show more The overall purpose of this role is to lead the development and execution of the country marketing strategy and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with Exams SBU to ensure that country marketing programmes enable required business targets.Main Accountabilities:Country marketing strategy Develop and execute marketing plans for country Exams, ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible, cost-effective way. Plan and execute go to market plans for Exams across the country, agreeing the programmes, delivery mechanisms, budgets and resources with cluster. Develop and execute campaigns to support a variety of routes to market and maximise impact and share of voice. Deploy the British Council brand architecture in line with brand management standards across the country. Provide oversight for country communications to intermediaries and partners, including society stakeholders. Provide expert marketing feedback to help win donor business and shape partnership strategies within the country. Ensure clear and consistent marketing processes are deployed for country Exams aligned to agreed global marketing processes. Monitor and report on agreed marketing KPIs for country Exams. Identify opportunities in the market Develop and enhance Exams marketing strategies, plans and approaches for the country. Identify and assess current state of country Exams marketing and support the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure Show less -
Client Relationship ManagerRapid Shipping & Logistics Llc Apr 2017 - Jun 2019United Arab EmiratesMy role is to expand services to existing clients through integrated marketing campaignswhile acquiring international clients, with a focus on offshore segment. I am alsoinvolved in increasing customer loyalty through multiple communication strategiesthrough both online and offline channels. A significant part of my role focuses on increasing digital presence of the company. I am also engaged in improving operationalefficiencies and streamlining of processes to ensure quicker… Show more My role is to expand services to existing clients through integrated marketing campaignswhile acquiring international clients, with a focus on offshore segment. I am alsoinvolved in increasing customer loyalty through multiple communication strategiesthrough both online and offline channels. A significant part of my role focuses on increasing digital presence of the company. I am also engaged in improving operationalefficiencies and streamlining of processes to ensure quicker turnaround times. Show less -
Partnerships And Business Development ManagerPeoplepro Enterprise For Social Impact (Pesi) Aug 2015 - Mar 2017United Arab EmiratesRaising awareness for social & emotional skill education among the education fraternity in the region by implementing direct marketing initiatives and B2B networking to recruit regional partners for implementation of PeoplePro products across MEASA.Responsibilities:• Developing a marketing team and liaison with external agencies.• Network and recruit partners for implementation of PeoplePro products across MEASA • In charge of Corporate Communications and Marketing for the… Show more Raising awareness for social & emotional skill education among the education fraternity in the region by implementing direct marketing initiatives and B2B networking to recruit regional partners for implementation of PeoplePro products across MEASA.Responsibilities:• Developing a marketing team and liaison with external agencies.• Network and recruit partners for implementation of PeoplePro products across MEASA • In charge of Corporate Communications and Marketing for the whole group.This includes:1. All brand communications - Internal and External2. Creation of an extensive digital marketing strategy3. Targeted B2B communications strategy4. Oversee and evaluate communication budgets and returns on spend5. Support and monitor partner communications and brand compliance - Prospect direct clients, franchises and implementation partnerships. - Monitor overall customer satisfaction and customer retention. - Analyze sales performance and provide feedback, guidance, training to acquire, upsell and retain client relationships. - Develop new operational procedures and policies for expanding business. - Represent PeoplePro, outside India, in networking and business meetings - Support partners on product updates, sales training, marketing strategies and implementation - Ensure smooth international operations. Show less -
Regional Manager - Middle EastPeoplepro Trainers And Consultants Oct 2010 - Aug 2015United Arab Emirates -
Account ManagerData Direct Fz Llc Jun 2007 - Sep 2010United Arab EmiratesRelationship Marketing New Business acquisition, strategic consulting and project supervision in the Loyalty marketing and CRM practices within Data Direct. I work with partner affiliates and establish mutually beneficial relationships that adds value in offerings to our clientele. Key Clients currently managed Ajmal - Managing the Ajmal One loyalty programme for Ajmal Perfumes, a leading perfume brand in the Middle East with operations across all GCC countries. HSBC -… Show more Relationship Marketing New Business acquisition, strategic consulting and project supervision in the Loyalty marketing and CRM practices within Data Direct. I work with partner affiliates and establish mutually beneficial relationships that adds value in offerings to our clientele. Key Clients currently managed Ajmal - Managing the Ajmal One loyalty programme for Ajmal Perfumes, a leading perfume brand in the Middle East with operations across all GCC countries. HSBC - Integrated communication campaigns for corporate banking Emaar Industries and Investments - Newsletter communication to targeted sectors and industries Al Anwaar Jewellers - Conception and implementation of communication strategies towards a long term relationship commitment. Audi Middle East - Data Quality project for the German automobile company which required overseeing complete data management services that included consolidation of dealer customer/prospect data, formatting to specified structures and implementing a validation and update exercise. Air Arabia - Strategic consulting and implementation of online direct marketing initiatives for Air Arabia. Escape Properties - Generate market interest for the new development through the management of a toll free number and customer acquisition through targeted electronic communication Dubai Quality Awards - Create awareness among targeted corporates about the Dubai Quality Award from the Department of Economic Development and recruit them to register for the awards if they satisfy the eligibility criteria SAS Institute Inc. - Manage and develop communication plan across the region with focus on increasing market penetration through digital campaigns and online newsletters Show less
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Group Account SupervisorJacobsons Crm Consultancy Services Jan 2006 - Jun 2007United Arab EmiratesCRM Consulting, Scoping and Planning of Customer Relationship Management processes for customer acquisition and retention using creative marketing strategies, process mapping and enhancement of processes at customer touchpoints and project management of the development of IT systems for effective management of customer database. Also managed the fulfilment of Direct Marketing Activities. I worked closely with True Integrated marketing, a partner affiliate of Jacobsons Direct Marketing,… Show more CRM Consulting, Scoping and Planning of Customer Relationship Management processes for customer acquisition and retention using creative marketing strategies, process mapping and enhancement of processes at customer touchpoints and project management of the development of IT systems for effective management of customer database. Also managed the fulfilment of Direct Marketing Activities. I worked closely with True Integrated marketing, a partner affiliate of Jacobsons Direct Marketing, on various new business pitches as well as for REV Workshop, an ongoing CRM standards training workshop conducted for General Motors dealers.Key Responsibilities:New Business Development - including preparation of presentation and groundwork for new pitchesOverseeing Department Financials and collectionsSupervising existing client relations and campaignsDeveloping more business from existing clientsAssisting in developing key internal processes and resource efficiencies with the ManagerProvide consultative support to client servicing executives for their client Analyse client potential for more business apart from regular tasksIncluded travel to other locations in the Middle East for consultations, conducting trainings, presentations and prospect for business Show less
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Account ExecutiveJacobsons Crm Consultancy Services Jul 2005 - Jan 2006United Arab EmiratesCRM Planning I worked exclusively managing General Motors Fleet account conceptualizing strategic initiatives for the General Motors Fleet sales teams including providing CRM application and process training for dealerships across the region. I also assisted in design, production and fulfillment of collaterals for the rewards and recognition team at General Motors and also worked closely with the Aftersales and service departments in implementing various initiatives including the… Show more CRM Planning I worked exclusively managing General Motors Fleet account conceptualizing strategic initiatives for the General Motors Fleet sales teams including providing CRM application and process training for dealerships across the region. I also assisted in design, production and fulfillment of collaterals for the rewards and recognition team at General Motors and also worked closely with the Aftersales and service departments in implementing various initiatives including the conceptualization of loyalty programme for ACDelco.Key Responsibilities:Servicing existing clients and project management of requests Up-selling/ Cross-selling services to clients Liaising and briefing development, creative, data processing, telemarketing teams on projects Following up with operations Account Planning Preparation of proposals and presentations for enquiries assigned by department headsKey achievementsSuccessfully deployed Fleet Control Center application for processing of claims by dealers for General Motors. This system is being enhanced to be a total fleet solution across all dealerships in the Middle East.Helped enhance and deploy an internal ERP system developed inhouse for all departments.Introduced EMAAR, Somfy, Tally Solutions, Cisco and Compass to the Jacobsons Client fold. Show less
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Team Leader - Work Force ManagementAmerica Online Member Services Aug 2002 - Jan 2005IndiaEnsure smooth operations of a 2,500 agent call center through workforce management support for Service Deliver Managers.. Due to my consistency & high accuracy in problem resolution, I was moved to the Workforce Management team. I have been exposed to and worked closely with Business Planning and Technology teams Job Responsibilities include:Provide clear, concise, non-confrontational and timely information to the leadership Team.Initiate improvement and maintain… Show more Ensure smooth operations of a 2,500 agent call center through workforce management support for Service Deliver Managers.. Due to my consistency & high accuracy in problem resolution, I was moved to the Workforce Management team. I have been exposed to and worked closely with Business Planning and Technology teams Job Responsibilities include:Provide clear, concise, non-confrontational and timely information to the leadership Team.Initiate improvement and maintain accuracy in escalation procedures for Call Centre Metrics (Handle Rates, Service Levels, Downtimes, Outages etc.)Maintaining the inbound routing processes and updating the employee telecom login DatabaseScheduling of job types and off-phone activities based on the coverage required and other Business metrics.Maintaining Headcount of all departments and coordinating with the business planning team based out from headquarters.Preparing HR advice for monthly payouts.Update and tracking leave entitlements on a monthly basis.Monitoring and reporting on Key Q Metrics with the Help of RTA, CMS, eReports, E-Workforce Management and other available tools.Maintaining database integrity by ensuring timely and accurate updates in the system and overseeing the transition of all employees from the time they are hired till the time they are relieved from the services of the Organization.Planning and Coordinating agent seating based on schedule time analysis.Key Achievements:Successfully managed the coordination and implementation of 9 key processes for the Bangalore site.Helped build a site help desk (Control Desk) which is the nerve Center for the Bangalore site. This helpdesk ensures smooth flow of communication with internal and external customers. Show less
Robin Cherian Skills
Robin Cherian Education Details
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International Business -
Bangalore UniversityComputer Science
Frequently Asked Questions about Robin Cherian
What company does Robin Cherian work for?
Robin Cherian works for Eloit
What is Robin Cherian's role at the current company?
Robin Cherian's current role is General Manager - Growth.
What is Robin Cherian's email address?
Robin Cherian's email address is ro****@****ail.com
What schools did Robin Cherian attend?
Robin Cherian attended Indian School Of Business Management And Administration, Bangalore University.
What are some of Robin Cherian's interests?
Robin Cherian has interest in Social Services, Children, Civil Rights And Social Action, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Robin Cherian known for?
Robin Cherian has skills like Training, Crm, Management, Business Development, Leadership, Business Planning, Strategy, Coaching, Employee Training, New Business Development, Leadership Development, Strategic Planning.
Who are Robin Cherian's colleagues?
Robin Cherian's colleagues are Prasanth K P, Albin Thomas, Nibitha Benny, Johnson Lukose, Ajish Gomez, Ayswarya Selvaraj, Stella N G.
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Robin Cherian
Crisil Ppo Ii Summer Intern @ Crisil Ltd. Ii Mba'25 Symbiosis International University, PuneMumbai -
2gmail.com, k-aircharters.com
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Robin Cherian
Leader Scm & Ops || Vp P&C || Consulting || Global Sourcing & Localization || Product Development|| Supply-Market Strategy ||Oil And Gas, Offshore, Epc, Automotive / Auto Component, Machine Building / Industrials.Mumbai1yahoo.co.in -
1emc.com
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