Regional Marketing Lead
Current• Manage the regional marketing strategy for Southern Europe and LatAm, planning the overall budget and execution of this region• Collaborate with Marketing, Commercial & Games/Product teams to design and optimize multi-channel marketing campaigns to drive growth in identified markets and regions• Manage the rollout of new market entries, go-to-market plans, retention programs and brand awareness initiatives from traditional and digital marketing • Partner with internal and external commercial teams to understand regional challenges and goals.• Supervise activity calendar of all global go-to-market activities including relevant events, PR, campaigns, partner marketing, social and digital campaigns• Brief the Marketing Content team, adapt and proof-read any regionally focused content • Collaborate with the Marketing Content team to capitalize on regional marketing campaigns for specific clients • Planning, project managing executing, and reporting the Regional Marketing campaigns. • Conduct market intelligence studding competition, analyzing product positioning, campaigns and Marketing plans • Work with project management and data tools including Asana, CRM, Qlick and Quicksite• Identify areas for improvement and present back to Head of Regional Marketing with recommendations for future courses of action• Keep all projects within budget and be responsible for creating new budgets for future projects • Lead and manage actions in the region to provide results and prepare reports to the Head of Regional Marketing