Rocío Ortega Email & Phone Number

Mexico City, CDMX, MX

Caracas, Venezuela

• Develop, implement, monitor, and evaluate a communication and public advocacy strategy and associated products to create awareness of children's and women's rights.
• Manage and prevent communication crises and reputational risks, including social media listening, media monitoring, and response protocols.
• Guide creative teams to produce powerful campaigns to support strategic goals.
• Develop and supervise a social media strategy to position UNICEF as a leading agency in humanitarian and children's issues.
• Coordinate an annual multimedia production plan (photos, videos, human interest stories).
• Effectively guiding and supervising staff 8-staff members, a variable number of consultants, and external service providers.

Mexico City

• Provide strategic support to the unit's chief in designing and implementing the annual work plan and its underlying strategies, managing the Section's budget, and supervising staff.
• Guide creative teams to produce powerful campaigns to support strategic goals.
• Plan, develop, and monitor integrated advocacy, mobilization, and fundraising campaigns.
• In charge of the CO's Goodwill Ambassadors appointments, work plans, field trips, and special events.
• Linked with key media, government, civil society, and private sector stakeholders to advocate for children's rights.
• Lead implementation of a risk communication strategy to avoid reputational and brand risks that might emerge in a highly politicized context.

Mexico City

• Lead the NGO communication unit, including budget management and supervising six staff members, consultants, and external service providers
• Develop, implement, monitor, and evaluate a communication and public advocacy strategy and associated products to raise awareness of environmental and sustainability issues.
• Contribute to the institution's fundraising efforts through special campaigns and events.
• Develop and implement the NGO's social media strategy and manage media relations.
• Guide creative teams to produce powerful campaigns and coordinate international academic forums and events to support strategic advocacy and fundraising goals.
• Coordinate the edition/publishing of a monthly technical magazine.Main Achievements:- Growing the communication section and creating a comprehensive strategy of communication and public relations to increase the.

Mexico City

• Responsible for designing communication strategies and public relations plans and managing media relations for public and private sector entities.
• Develop PR and communication strategies for companies such as PEMEX, the government oil chain, and CEMEX, the leading company in building materials production.

Mexico City, Mexico

• Integrate a communication and public relations unit from scratch and mentor and guide 40 staff members.
• Advise the head of the office on politically and mediatic sensitive issues.
• Manage media relations, pitch story ideas, press releases, and feature articles to relevant media outlets to secure coverage.
• Develop and implement a brand and risk communication strategy to avoid reputational and brand risks.
• Coordinate with the marketing team to develop mass media campaigns to promote the role of the National Lottery and contribute to increasing sales.

Mexico City

• Lead the advocacy and communication strategy for the country's Ministry of Education and oversee the implementation of national and state-level work plans.
• Ensure the effective and transparent implementation of the second-largest budget for government communication offices and manage and supervise a 240-member staff unit.
• Manage, with a significant degree of autonomy, the Ministry's national and international media activities.
• Develop and maintain active networks with the national and international media, including editors, reporters, and influencers.
• Manage and prevent communication crises.
• Act as a liaison with key stakeholders such as the Presidency, academic entities, NGOs, the private sector, and other government institutions.

Dallas/Fort Worth Y Alrededores, Estados Unidos

• Reporting on general information, focused on features and news of interest for Hispanic audiences.
• Author of a weekly column on politics related to Mexico. (2004-2008)

Monterrey And Mexico City

• Responsible for developing stories on politics and social issues.
• Act as correspondent to the Presidential House, Congress, and other political sources, as well as special envoy throughout the country and abroad.
• High-level events coverage in the cultural, social, and political scene; for example, Luciano Pavarotti's concert and Pope Juan Pablo II's visit to Mexico.

Masters Of Arts In Journalism, Journalism

Phd Candidate, Gender Studies

Study towards a Doctorate Degree (PhD) in Gender Studies -currently in progress but on hold. An intermediate diploma (similar to a.

Certificate Of Completion, Behavioral Communication

Behavioral and Communication Strategies for Global Epidemics.

Diploma, Gender Studies

(Training/Workshop)

Diploma, International Seminar On Communication And Political Marketing

(Training/Workshop)

Bachelor Degree, Communication And Journalism

Master Of Arts - Ma, Journalism