Rocío Ortega Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Cdmx, Mx

Caracas, Venezuela

• Develop, implement, monitor, and evaluate a communication and public advocacy strategy and associated products to create awareness of children's and women's rights.• Manage and prevent communication crises and reputational risks, including social media listening, media monitoring, and response protocols.• Guide creative teams to produce powerful campaigns to support strategic goals. • Develop and supervise a social media strategy to position UNICEF as a leading agency in humanitarian and children's issues.• Coordinate an annual multimedia production plan (photos, videos, human interest stories).• Effectively guiding and supervising staff 8-staff members, a variable number of consultants, and external service providers.• Ensure that human and financial resources are effectively managed and optimally used.• Develop and maintain networks with national and international media.• Support the CO's resource mobilization strategy.• Advise the senior management team on sensitivities of advocacy, communication, and diplomacy.Main AchievementsBy 2021, UNICEF Venezuela ranked as the top organization among key comparators, with high scores on "top of mind" and "spontaneous awareness" (the complete report is available upon request). Joint communication and advocacy campaigns on children's and women's issues were launched with the government, civil society, and the private sector. https://www.unicef.org/venezuela/en/stories/millions-children-save-their-lives-thanks-vaccineshttps://www.instagram.com/p/Cu8HqKfoINM/https://www.unicef.org/venezuela/en/press-releases/world-childrens-day-la-escuela-que-es-mi-casa-contest-tell-us-how-it-was

Mexico City

• Provide strategic support to the unit's chief in designing and implementing the annual work plan and its underlying strategies, managing the Section's budget, and supervising staff.• Guide creative teams to produce powerful campaigns to support strategic goals. • Plan, develop, and monitor integrated advocacy, mobilization, and fundraising campaigns. • In charge of the CO's Goodwill Ambassadors appointments, work plans, field trips, and special events.• Linked with key media, government, civil society, and private sector stakeholders to advocate for children's rights.• Lead implementation of a risk communication strategy to avoid reputational and brand risks that might emerge in a highly politicized context.• Key role in overseeing the use of the UNICEF brand and producing newsletters, press releases, and technical publications.Main achievements:I opened spaces for the senior management team with the highest-level government actors. For example, I led UNICEF's campaigns to position children's rights on the 2012 and 2018 presidential candidates' agendas. (https://news.un.org/es/audio/2014/07/1406041) (https://www.unicef.org/mexico/remontemoselmarcador-favor-de-la-infancia).I gained national and international media attention for disseminating children's rights issues. https://www.youtube.com/watch?v=ey9jjLn1_UEhttps://www.youtube.com/watch?v=YtsJGzq9gRohttps://www.youtube.com/watch?v=fZwVwwSwh4U

Mexico City

• Lead the NGO communication unit, including budget management and supervising six staff members, consultants, and external service providers• Develop, implement, monitor, and evaluate a communication and public advocacy strategy and associated products to raise awareness of environmental and sustainability issues.• Contribute to the institution's fundraising efforts through special campaigns and events.• Develop and implement the NGO's social media strategy and manage media relations.• Guide creative teams to produce powerful campaigns and coordinate international academic forums and events to support strategic advocacy and fundraising goals.• Coordinate the edition/publishing of a monthly technical magazine.Main Achievements:- Growing the communication section and creating a comprehensive strategy of communication and public relations to increase the presence of the NGO on the media and public agenda.

Mexico City

• Responsible for designing communication strategies and public relations plans and managing media relations for public and private sector entities.• Develop PR and communication strategies for companies such as PEMEX, the government oil chain, and CEMEX, the leading company in building materials production.

Mexico City, Mexico

• Integrate a communication and public relations unit from scratch and mentor and guide 40 staff members.• Advise the head of the office on politically and mediatic sensitive issues.• Manage media relations, pitch story ideas, press releases, and feature articles to relevant media outlets to secure coverage.• Develop and implement a brand and risk communication strategy to avoid reputational and brand risks.• Coordinate with the marketing team to develop mass media campaigns to promote the role of the National Lottery and contribute to increasing sales.

Mexico City

• Lead the advocacy and communication strategy for the country's Ministry of Education and oversee the implementation of national and state-level work plans.• Ensure the effective and transparent implementation of the second-largest budget for government communication offices and manage and supervise a 240-member staff unit.• Manage, with a significant degree of autonomy, the Ministry's national and international media activities.• Develop and maintain active networks with the national and international media, including editors, reporters, and influencers. • Manage and prevent communication crises.• Act as a liaison with key stakeholders such as the Presidency, academic entities, NGOs, the private sector, and other government institutions.• Represent the Ministry in critical events like the Teacher´s Union meetings.

Dallas/Fort Worth Y Alrededores, Estados Unidos

• Reporting on general information, focused on features and news of interest for Hispanic audiences. • Author of a weekly column on politics related to Mexico. (2004-2008)

Monterrey And Mexico City

• Responsible for developing stories on politics and social issues.• Act as correspondent to the Presidential House, Congress, and other political sources, as well as special envoy throughout the country and abroad.• High-level events coverage in the cultural, social, and political scene; for example, Luciano Pavarotti's concert and Pope Juan Pablo II's visit to Mexico.

Masters Of Arts In Journalism, Journalism

Phd Candidate, Gender Studies

Study towards a Doctorate Degree (PhD) in Gender Studies -currently in progress but on hold. An intermediate diploma (similar.

Certificate Of Completion, Behavioral Communication

Behavioral and Communication Strategies for Global Epidemics.

Diploma, Gender Studies

(Training/Workshop)

Diploma, International Seminar On Communication And Political Marketing

(Training/Workshop)

Bachelor Degree, Communication And Journalism

Master Of Arts - Ma, Journalism