Rocio Sergio Email & Phone Number

Plantation, Florida, United States

Plantation, Florida, United States

• Executing end-to-end user research projects from study design to datacollection to analysis and reporting of actionable insights.
• Presenting research findings and recommendations to company executives.
• Supporting the Human Factors and User Research departments withinterdisciplinary research that drives product and industrial design.
• Collecting human subject data, such as anthropometric measurementsand 3D head scans.

New York, New York

• Acted as the coordinator for project participants, which entailed recruiting,managing, and organizing participant schedules and personal data.
• Conducted a series of participatory design workshops (focus groups),supporting qualitative and quantitative data collection.
• Analyzed workshop data and assisted in formulating technology-basedexperiences that were culturally responsive, inclusive, and innovative.

New York, New York

• Implemented design thinking to tackle social challenges.
• Conducted interviews, created and implemented surveys, and translatedresearch findings into actionable insights.
• Facilitated research synthesis (affinity mapping) sessions and oversawteam creation of user journeys and personas.
• Conducted user testing of design concepts and low-high fidelity prototypes.
• Lead the UX projects and ensured design team met national challengedeadlines.

New York, NY

• Boosted course enrollment and attendance by designing and marketing materials for departmental courses and university events.
• Worked with professors and academic deans to prep coursework and provide accessible information to students about registration.
• Created and populated a website for student FAQs to assist professors in academic advising.

Miami, Florida, United States

• Translated professional and personal material from Spanish to English.
• Edited existing web pages and promotional material for better usability andreadability.
• Created researched-backed copy for a diverse set of clients.

Miami, Florida

• Learned to use Shopify and Quickbooks for a variety of e-commerce needs.
• Communicated directly with buyers on availability, delivery deadlines, and distribution.
• Created collaborations with fashion bloggers and Instagram influencers.
• Comprehended the ins and outs of managing a rapidly growing international business.

Miami/Fort Lauderdale Area

• Delivered excellent customer service based on the company values, including welcoming and greeting all clients, analyzing their needs, and offering solutions.
• Increased sales with strategic product placement and conscientious store organization.
• Honed interpersonal skills and communication skills while serving diverse clientele.

Major In Digital Technologies And Emerging Media, Major In Anthropology

Education record

Activities and Societies: National Honor Society, Green Club