Rocío Pérez

Rocío Pérez Email and Phone Number

User acquisition manager en Socialpoint | Zynga | Take-Two Interactive 🎮 @ Socialpoint
Rocío Pérez's Location
Barcelona, Catalonia, Spain, Spain
Rocío Pérez's Contact Details

Rocío Pérez personal email

n/a

Rocío Pérez phone numbers

About Rocío Pérez

- ROI oriented & CRO-Google ads- Facebook ads- Social Media Marketing (SMM)-Bing ads- ASO-CRM- User engagement and retention- Display campaigns- Content Marketing strategy- SEO- Affiliate Marketing- Experience successfully managing budgets

Rocío Pérez's Current Company Details
Socialpoint

Socialpoint

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User acquisition manager en Socialpoint | Zynga | Take-Two Interactive 🎮
Rocío Pérez Work Experience Details
  • Socialpoint
    User Acquisition Manager At Socialpoint | Zynga | Take-Two Interactive 🎮
    Socialpoint May 2020 - Present
    Barcelona, Es
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  • Institut De Formació Contínua Il3 - Universitat De Barcelona (Ub)
    Academic Collaborator
    Institut De Formació Contínua Il3 - Universitat De Barcelona (Ub) Jan 2023 - Present
    Barcelona, Es
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  • Edreams Odigeo
    Mobile User Acquisition Manager
    Edreams Odigeo May 2018 - May 2020
    Barcelona, Es
    Definition, implementation, set up and optimization of the app acquisiton and retargeting campaigns mainly in Facebook & Instragram ads, Google ads, Apple search ads, Criteo and different ad networks. ASO launch, definition and analysis. A/B testing (keywords, descriptions & creative designs) ensuring continual improvement and uplift for the Liligo App.Creation of reports and campaign analysis on a daily basis according to KPIs .Responsible for allocating the monthly budget among the different platforms based on performance to guarantee the best revenue margin.Working with the Tech and product team in order to launch new features, request them and follow up of events to improve campaign performance.Definition of the push notification strategy with the CRM team providing feedback and analysis of the resultsWorking closely with the design team to create and analyse the material provided.
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  • American & British Academy - Aba English
    User Acquisition Specialist
    American & British Academy - Aba English Jan 2015 - Apr 2018
    Barcelona, Es
    Manage mobile and Web user growth, retargeting and monetization campaigns across paid User Acquisition channels: Facebook ads, Google adwords, Bing ads,twitter ads, instagram ads, Criteo, Outbrain, Taboola, AD networks, affiliates and direct partnerships.Campaigns statistics analysis on a daily basis to ensure positive ROI and optimize campaigns according to the KPIs. Budget distrbution for mobile and web campaigns based on performanceCreation of dashboards and reports that provide insights into product and marketing channel performanceASO launch and definition from scratch managing on-metadata and off-metadata factors. A/B testing to ensure and increase traffic and Conversion rateRoadmap definition, set up and management of the paid content marketing strategy as an acquisition channelImplement tests (A/B Testing) and learn strategies through the registration funnel; monitoring the effectiveness of campaigns and implement ongoing improvements.Develop and test new acquisition channels. Negotiate new partnership deals and maintain the relationship with business partners.Work with the design and content team in the performance markteing asset creation strategy in order to set the guidelines and best practises
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  • Freenet Digital
    Mobile Marketing Assistant
    Freenet Digital Mar 2014 - Nov 2014
    Berlin, De
    Set up and monitor of new and existing mobile campaigns with different adnetworksFollow up and optimization of the results according to the established KPIs Creation of a daily and monthy results reports to support the product and marketing team.Contact potential partners and lead the project Work closely with graphic design team creating new graphic assets and landing pages.
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  • Global Leads Group
    Affiliate Marketing Specialist
    Global Leads Group Jul 2013 - Feb 2014
    Berlin, De
    Recruitment of new affiliates partners and negotiate financial structure of deals (CPA, CPL, CPC.) Analyze publishers statistics on a daily basis to maximize revenue , identify opportunities and optimize campaigns.Monitor performance, traffic and sales to ensure positive ROI Identify performing and underperfoming affiliates and renegotiate commercial contracts to ensure exposure of the brandWork together with content and creative team to ensure best practises
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  • Suxeedo Gmbh
    Content And Seo Assistant
    Suxeedo Gmbh Feb 2012 - Jul 2013
    Berlin, Berlin, De
    Seo management for companies websites and blogsKeyword research and content generationImplement link building campaigns in coordination with SEO goals and PR campaigns Monitoring and reporting results reports and KPI's
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  • Babbel (Lesson Nine Gmbh)
    Content Editor (E-Learning) Internship
    Babbel (Lesson Nine Gmbh) Mar 2011 - Oct 2011
    Berlin, De
    Creation and edition of the online language courses ( DE & ES)Edition and localization of Spanish coursesTranslations English, German and French into Spanish
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Rocío Pérez Skills

Online Marketing Affiliate Marketing Language Skills Community Management Link Building German Html Social Media Foreign Languages Seo Translation Blogging Event Planning Coordinating Events Social Media Marketing French Journalism Blog Marketing Writing Event Management Customer Support Tourism Spanish Editing Photoshop E Commerce Seo E Commerce Microsoft Excel Microsoft Word International Sales Project Management Social Networking Wap Mobile Marketing Mobile Advertising Redes Sociales Marketing En Internet Mercadotecnia En Medios Sociales Blogs Marketing De Afiliados Publicidad En Internet Online Advertising

Rocío Pérez Education Details

  • Universitat Oberta De Catalunya
    Universitat Oberta De Catalunya
    Marketing
  • Universidad De Córdoba
    Universidad De Córdoba
    Bachelor Degree In English Language And Literature
  • Freie Universität Berlin
    Freie Universität Berlin
    Degree In English And German Language

Frequently Asked Questions about Rocío Pérez

What company does Rocío Pérez work for?

Rocío Pérez works for Socialpoint

What is Rocío Pérez's role at the current company?

Rocío Pérez's current role is User acquisition manager en Socialpoint | Zynga | Take-Two Interactive 🎮.

What is Rocío Pérez's email address?

Rocío Pérez's email address is ro****@****oint.es

What is Rocío Pérez's direct phone number?

Rocío Pérez's direct phone number is +349340*****

What schools did Rocío Pérez attend?

Rocío Pérez attended Universitat Oberta De Catalunya, Universidad De Córdoba, Freie Universität Berlin.

What are some of Rocío Pérez's interests?

Rocío Pérez has interest in Yoga, Literature, Films, Music, Sports, Travel.

What skills is Rocío Pérez known for?

Rocío Pérez has skills like Online Marketing, Affiliate Marketing, Language Skills, Community Management, Link Building, German, Html, Social Media, Foreign Languages, Seo, Translation, Blogging.

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