Rocio Diaz, Mba Email & Phone Number

Jupiter, FL, US

Member

Jupiter, Florida

- Lead commercial team with deep functional and therapeutic area expertise, including Therapeutic Area Managers, Field Reimbursement Managers, and Business Engagement Managers.- Contribute to and execute the strategic near- and long-term vision and direction for regional cross-portfolio field team.- Lead the development and execution of customer account.

Puerto Rico

Responsible for managing business to business relationship and the enterprise level, developing and implementing strategic and tactical business across multiple account segments, and ensuring product access across Genentech's portfolio.

Jupiter, Florida

Account management responsibility across commercial and public payers (MCOs), PBMs, distributors, and speciality pharmacies in Puerto Rico. In addition, responsible for Cardinal Health accounts in US mainland: specialty pharmacy, group purchasing, and patient service accounts.

Fort Lauderdale / Palm Beach Area

Responsible for promoting Cotellic + Zelboraf and Erivedge, providing education and customer assistance to Oncologists, Dermatologists, and Mohs Surgeons in Fort Lauderdale / Palm Beach Area.Ranked # 5 out of 55 based on 2016 sales results. Co-led Port St. Lucie Territory Board, strengthening team communications and pan-tumor program execution. Recognized.

San Francisco Bay Area

Strategy and Key Customer Lead for Zelboraf and Cotellic (MEK inhibitor).Key accomplishments:Strategy, Key Customers, and Launch Preparation: - Led and presented Cotellic launch readiness reviews gaining buy-in from senior leadership on launch strategy and plan.- Developed Cotellic thought leader (TL) strategy including TL segmentation, targeting, brand.

San Francisco Bay Area

Responsible for developing, executing, and monitoring channel and pricing strategies & tactics that support patient access, address reimbursement challenges, and are aligned with infused oncology, rheumatology, and ophthalmology marketing goals.Key accomplishments:- Developed innovative specialty distribution strategy for Perjeta and Kadcyla.- Developed.

Boca Raton - Port St Lucie, Florida

Completed sales field rotation as Clinical Oncology Specialist for Herceptin, Perjeta, and Kadcyla in Florida.Key accomplishments:- Identified and developed relationships with over 20 targeted accounts. - Developed technology pilot proposal aimed at enhancing how patients engage in their health during clinic visits. Represented Port St. Lucie Territory.

Guaynabo, Puerto Rico

San Francisco Bay Area

Responsible for developing, executing, and monitoring physician pricing contract and channel / distribution strategies that optimize the value of Oncology and Rheumatology Arthritis portfolio. Key accomplishments:- Developed Oncology GPO Contract Strategy and provided contract negotiation and analytical support to account team.- Led summer intern in.

San Francisco Bay Area

Completed four, six-month rotations throughout the Genentech manufacturing and development organization. Responsible for completing a priority project and developing implementation plan. I held roles in the following departments:- Project Team Leader, Device Development- Strategic Planner, Product Operations Strategic Planning - Nutropin Product Planner.

Lima, Peru

- Designed over 20 sales proposals and engagements in direct collaboration with clients generating over $500K.- Conducted benchmarking study on third party logistics and distribution industry worth $90M. Interviewed major service providers, resulting in industry report and future engagements.- Developed framework to customize consulting services for.

Lima, Peru

- Led cross-functional client team to identify solutions that reduced 5.5% of costs along the supply chain of 30 CPG companies and retailers by applying Efficient Consumer Response (ECR) collaborative strategies. - Evaluated and recommended commercial and distribution processes for a major Latin American cosmetics direct marketer to optimize sales force.

Executive Education, Glead: Genentech Leadership For Executive Advancement & Development

Mba, Corporate Strategy And Marketing

Tauber Institute for Global Operations Fellow

Diversity, Equity & Inclusion Professional Education Program Workshops

Workshops completed: Implementing and Sustaining a Successful (D&I) Strategy | Competencies to Advance Diversity and Inclusion Strategies.

Strategic Decision And Risk Management Program, Stanford Center For Professional Development

Program courses: Decision Quality in Organizations | Decision Analysis | Modeling for Strategic Insight | Value-Driven Enterprise Risk.

Uc Berkeley Extension, Biotechnology Business And Marketing Sequence

Completed Biopharmaceutical Strategic Market Planning | Integral Role of Marketing in a Successful Biotechnology Company | Introduction to.

Bachelor, Business Administration And Economics

Certified Green Belt, Lean Six Sigma

Genentech Operational Excellence for Team Leaders Program (Six Sigma Green Belt Program)

Production & Inventory Management

Courses completed: Master Planning of Resources | Strategic Management of Resources | Detailed Schedule & Planning | Execution and Control.

The Latino Leadership Intensive Program

Activities and Societies: Two-day, Latino-centric leadership development experience focused on the application of practical skills and.