Rocio E. Garza, Mba

Rocio E. Garza, Mba Email and Phone Number

Director of Demand Generation and Brand Awareness @ GoNoodle
Austin, TX, US
Rocio E. Garza, Mba's Location
Austin, Texas Metropolitan Area, United States, United States
Rocio E. Garza, Mba's Contact Details

Rocio E. Garza, Mba work email

Rocio E. Garza, Mba personal email

n/a
About Rocio E. Garza, Mba

Global Demand Generation & ABX Strategist | Driving Growth from Startups to EnterpriseAs a data-driven marketer and former TV anchor, I bring a unique ability to tell compelling brand stories while executing multi-channel campaigns that deliver measurable impact. With 8+ years of experience across global markets, I’ve led demand generation and ABX strategies for both scrappy startups and enterprise-level companies, consistently driving results like a 40% increase in lead generation and a 25% expansion in market share.Here's what excites me:🌍 Global Strategy Execution: I develop and execute marketing campaigns that boost brand awareness and conversions, achieving a 50% increase in customer engagement and a 20% uplift in sales.👥 Team Leadership & Collaboration: I excel in fostering collaborative teamwork, implementing 'RACI' prioritization models, and driving 85% employee satisfaction while improving overall performance. My leadership has led to project completions 30% faster and a 20% reduction in costs.🔍 Program & Budget Optimization: I specialize in enhancing marketing programs and managing budgets effectively, driving 40% more leads and contributing directly to revenue growth.I’m dedicated to continuous professional growth and am seeking a role where I can make a significant, long-term impact. Let’s connect if you’re looking for a global marketer to scale demand generation and ABX strategies across diverse business environments.

Rocio E. Garza, Mba's Current Company Details
GoNoodle

Gonoodle

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Director of Demand Generation and Brand Awareness
Austin, TX, US
Rocio E. Garza, Mba Work Experience Details
  • Gonoodle
    Director Of Demand Generation And Brand Awareness
    Gonoodle
    Austin, Tx, Us
  • Tillo
    Abm Specialist
    Tillo Dec 2024 - Present
    Hove, East Sussex, Gb
  • Varonis
    Abx Marketing Manager
    Varonis Sep 2022 - Oct 2023
    New York, Ny, Us
    • Industry: Cybersecurity, (B2B) SaaS • Spearheaded ABX strategies targeting Fortune 500 financial services accounts, driving a 40% increase in customer engagement and 35% revenue growth from top-performing accounts.• Led global, multi-channel campaigns for financial services in EMEA, increasing NPMs by 40% in France and the UK.• Directed key customer engagement initiatives under the "Raving Fans" program, promoting client retention and expansion through comprehensive training and development strategies.• Executed high-impact conferences (RSA, Blackhat) with 1K+ attendees, directly contributing to securing new business from Fortune 500 companies.
  • Unbabel
    Senior Abm Manager
    Unbabel Jan 2022 - Jul 2022
    San Francisco, California, Us
    • Industry: AI-Powered Language Services, (B2B) SaaS • Developed ABM strategies leading to a 30% open rate on email campaigns, contributing to increased engagement in newly acquired verticals.• Orchestrated cross-functional, data-driven campaigns, enhancing customer performance with improved learning and development initiatives.• Led end-to-end ABM campaigns targeting key decision-makers, driving notable engagement and adoption of sales training programs.
  • Modernize
    Field Marketing Manager
    Modernize Jul 2021 - Oct 2021
    Austin, Tx - Texas, Us
    • Industry: Home Improvement, (B2B) SaaS • Established an ABM campaign for 50 enterprise accounts, achieving a 30-40% email open rate in a new vertical market.• Executed tailored 1:1 and broad-based marketing initiatives, surpassing pipeline growth targets by 20%.• Crafted and launched digital content strategies to optimize user journeys, resulting in a 25% increase in lead conversion.
  • Bmc Software
    Marketing Programs Specialist (Contractor)
    Bmc Software Jul 2020 - Mar 2021
    Houston, Texas, Us
    • Industry: Enterprise IT Software, (B2B) SaaS• Managed TM Forum webinars, generating 600+ leads and 60+ marketing-qualified leads, contributing to $100M+ in marketing contribution to pipeline.• Led multi-channel marketing programs across social media, email, content syndication, and webinars, optimizing lead flow and increasing MQLs by 15%.
  • Turnkey Vacation Rentals
    Demand Generation Operations Coordinator
    Turnkey Vacation Rentals Jan 2014 - Jul 2020
    Portland, Or, Us
    • Industry: Property Management & Hospitality Tech, (B2B and B2C) • Marketing Leadership Team (Employee #7): Generated 30K leads, launched 40 new markets, and increased revenue by 50% in top emerging markets.• Pioneered a remote work initiative for lead generation and sales teams, increasing team productivity and expanding market coverage by 20%.• Implemented a new lead generation and streamlined qualification process, resulting in a 110% increase in leads and a 25% improvement in lead pass rates within six months.
  • Bazaarvoice
    Data Analyst – Market Expansion
    Bazaarvoice Jun 2013 - Nov 2013
    Austin, Texas, Us
    • Industry: Technology & E-Commerce, (B2B) SaaS • Generated a list of 500 potential customers through manual scraping of retail websites to enhance lead generation.Improved data accuracy, resulting in a 25% reduction in duplicate entries through data cleanup.• Implemented process improvements that increased operational efficiency by 15% and reduced costs by $20,000 annually.• Identified cost reduction opportunities, leading to a streamlined workflow and enhanced productivity.

Rocio E. Garza, Mba Skills

Leadership Hiring Team Building R Reporting And Analysis Data Analytics Market Research Quality Assurance Processes Team Management Team Leadership Business Analytics With Excel Process Improvement Tableau Quality Assurance Strategy Industry Research Operational Efficiency Demand Generation Testing Business Intelligence Decision Making Python Management Analytical Skills Lean Six Sigma Research Cost Reduction Recruiting Microsoft Power Bi Employee Development

Rocio E. Garza, Mba Education Details

  • Texas A&M University-Corpus Christi
    Texas A&M University-Corpus Christi
    Mba
  • Concordia University Texas
    Concordia University Texas
    Multidisciplinary Studies (Business & Communications)

Frequently Asked Questions about Rocio E. Garza, Mba

What company does Rocio E. Garza, Mba work for?

Rocio E. Garza, Mba works for Gonoodle

What is Rocio E. Garza, Mba's role at the current company?

Rocio E. Garza, Mba's current role is Director of Demand Generation and Brand Awareness.

What is Rocio E. Garza, Mba's email address?

Rocio E. Garza, Mba's email address is ro****@****bel.com

What schools did Rocio E. Garza, Mba attend?

Rocio E. Garza, Mba attended Texas A&m University-Corpus Christi, Concordia University Texas.

What skills is Rocio E. Garza, Mba known for?

Rocio E. Garza, Mba has skills like Leadership, Hiring, Team Building, R, Reporting And Analysis, Data Analytics, Market Research, Quality Assurance Processes, Team Management, Team Leadership, Business Analytics With Excel, Process Improvement.

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