Rocío González

Rocío González Email and Phone Number

Socia fundadora @ Analyticae Data Mining S.L.
Majadahonda, ES
Rocío González's Location
Greater Madrid Metropolitan Area, Spain
Rocío González's Contact Details

Rocío González work email

Rocío González personal email

About Rocío González

Analyticae is formed by a team of experts in advanced analytical techniques, offering consultancy services on client and business intelligence.We were born as a network of professional experts in customer intelligence, machine learning and artificial intelligence, data mining, data engineering, relational marketing, online, web analytics, market research, big data ecosystems, people analytics…Our goal is to provide our clients with the most productive analytical techniques to help them better organize and understand their data and transform the knowledge acquired into business improvement.We build a long-term relationship with our clients, with total trust, working as part of their own internal team.We develop projects based on step by step objectives achievement, making each project always profitable and positive for our clients, we ultimately achieve joint growth with our clients.We don’t stop on analytical models development, we are also in the phase of model exploitation and production and we give also support to business processes change management that are always the consequence of a better understanding and exploitation of the company’s data.One of our strengths is the flexibility to adapt to the needs and resources of each company, focusing our work always on the profitability of the project. No matter the size, if it’s big data, we work in big, if the company is smaller, we’ll make it grow!.

Rocío González's Current Company Details
Analyticae Data Mining S.L.

Analyticae Data Mining S.L.

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Socia fundadora
Majadahonda, ES
Website:
analyticae.org
Employees:
7
Rocío González Work Experience Details
  • Analyticae Data Mining S.L.
    Socia Fundadora
    Analyticae Data Mining S.L.
    Majadahonda, Es
  • Universidad Complutense De Madrid
    Associate Professor At Ucm
    Universidad Complutense De Madrid Dec 2020 - Present
    Madrid
  • Universidad Complutense De Madrid
    Honorary Professor
    Universidad Complutense De Madrid 2014 - Present
    Departamento De Comercialización E Investigación De Mercados.
  • Analyticae Data Mining S.L.
    Founder
    Analyticae Data Mining S.L. Jan 2017 - Present
    Madrid Area, Spain
  • Salesmanago Marketing Automation
    Diamond Partner Salesmanago
    Salesmanago Marketing Automation Sep 2020 - Present
  • Customer Value S.L
    Market Intelligence Senior Consultant
    Customer Value S.L Apr 2011 - Dec 2016
    Madrid Y Alrededores, España
  • Ikea
    Business Intelligence-Crm Consultant
    Ikea Jul 2009 - 2011
  • Fujitsu Technology Solutions
    Market Intelligence Manager
    Fujitsu Technology Solutions Feb 2008 - Jun 2009
    Reporting to the marketing director of Spain was responsible for the entire area of market research and CRM of the customer base of Spain.During my time in Fujitsu, I defined the exploitation processes of the Siebel CRM, which was very outdated and obsolete.
  • Ikea Portugal
    External Communication Manager
    Ikea Portugal 2003 - Feb 2008
    Reporting to the marketing director of Spain and Portugal, I was responsible for all the external communication actions that were carried out at IKEA Portugal since before the launch of the brand in the Portuguese market until 4 years after opening the first store in Lisbon.I started in January 2004 preparing the entire opening of the store in Lisbon as well as the general launch of the IKEA brand in Portugal.My main responsibilities were:• Define the external communication strategy and prepare the annual communication plan and implement the actions that are necessary for its fulfillment.• Control and track the budget.• Participate in the selection of service providers (agencies) as well as maintain and ensure the correct relationship with them.• Coordinate the proper integration of the media (RRPP, in store comunication, etc ...).• Design and implement the strategy of brand positioning, ensure and ensure the adequacy of the external communication plan with the needs of the stores.• Create and update the data model for the distribution of the catalog in the area of ​​influence of the store.• Human resources management. Management of the marketing team from its selection, training and development.
  • Self Trade Bank
    Marketing Manager
    Self Trade Bank May 2001 - Dec 2004
    Reporting to the Marketing Director, and being involved in the implementation and launch of the company in Spain, I highlight as main responsibilities:• Identification of strategies and actions to attract and retain customers, including the implementation of the company's CRM. Customer segmentation: Definition of the customer profile, definition of cross-selling actions and communication.• All marketing actions bellow-the-line: identification of business opportunities, holding events, briefing the agency, implementation of the action to analyze results and report preparation.• Business Analysis: including analysis of market and competition and preparation of the necessary information to reach commercial decision-making.
  • Barclays Bank
    Marketing Executive
    Barclays Bank 2000 - 2001
    Responsible for customer loyalty.Realization of segmentation projects, research of potential clients and analysis of the product portfolio to cross-sell on the basis of customer data and thereby increase their relationship with the bank. With these segmentation projects using data mining techniques, the bank could offer each customer the products and offers that best suited their needs and financial profile by migrating customers for the 'TOP' group.
  • Ibm Global Services
    Marketing Intelligence Specialist
    Ibm Global Services 1997 - 2000
    Working in this newly created area at IBM, required me to have a good knowledge of Data Mining tools and techniques to subsequently form a team of technicians and salespeople and develop this area within the company.These projects required a strong relationship with marketing departments of the different IBM client companies, in which customer segmentation and retention projects were developed.

Rocío González Skills

Estrategia Empresarial Liderazgo De Equipos Estrategia De Mercadotecnia Marketing Digital Big Data Data Mining Business Strategy Crm Sistemas De Recomendacion

Rocío González Education Details

Frequently Asked Questions about Rocío González

What company does Rocío González work for?

Rocío González works for Analyticae Data Mining S.l.

What is Rocío González's role at the current company?

Rocío González's current role is Socia fundadora.

What is Rocío González's email address?

Rocío González's email address is ro****@****ail.com

What schools did Rocío González attend?

Rocío González attended Ucm, Universidad Complutense De Madrid, Universidad De Alcalá, Universidad Camilo José Cela, Universidad Complutense De Madrid.

What skills is Rocío González known for?

Rocío González has skills like Estrategia Empresarial, Liderazgo De Equipos, Estrategia De Mercadotecnia, Marketing Digital, Big Data, Data Mining, Business Strategy, Crm, Sistemas De Recomendacion.

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