Rocio Goycochea Email & Phone Number

United States

Working on independent projects entailing strategic planning, design thinking & innovation, integrated communication campaigns, market research, branding, social media, content marketing, Google Analytics, basic WordPress, community Management, SEO, SEM, photography and graphic design (Adobe Illustrator & Photoshop).

Multinational telecommunications company operating in Europe and Latin America.Strategic planning and management of in-house advertising agency at Media Networks - the cable TV and satellite internet services, broadcasting services, audiovisual solutions, ad sales and content production of Telefonica Peru.

Most awarded ad agency in Peru, affiliate to one of the largest global advertising networks (Interpublic Group’s Company).Focus on overseeing and managing budget, forecasting, and brand development for a portfolio of 25 brands from 8 local and regional clients, including a $12M marketing plan and budget for the largest client in the agency - UNACEM (Peru’s top cement manufacturer). Identified new business opportunities for the agency and managed projects with teams consisting of 6 people.

Planned the strategic direction of each campaign, optimizing allocated budgets, and on deadline through effective monitoring. Responsible for projects, task delegation, and successful implementation of communication campaigns. Managed medium to large scale campaigns for 14 brands from 5 clients.

Worked on daily tasks such as briefing to creative, media, and research teams; collect information on competitors; track and negotiate budgets and deadlines; prepare creative proposals and reports for clients. Managed projects for 14 brands from 10 clients.

Top local recording studio, sound design and music production for movies & advertising.General coordination, budget management, and supervision of audio recordings for TV, online, and radio advertising materials.

Advertising agency, member of the world’s most awarded and second largest global agency network - Omnicom Group.Responsible for execution, budget management, and timely delivery of ATL and BTL projects for PepsiCo beverages, Frito-Lay, and LG electronics, reporting directly to the Account Director.

Post-Grad Degree In International Advertising, Advertising, Ranked Third In The Class

Professionalization Program For Marketing And Sales Executives, Business, Management, Marketing, And Related Support Services, Ranked First In The Class

B.A. In Social Communications, Communication, General, Ranked Fifth In The Class

Graduated with honors. Thesis: “Peru’s advertising image in the United States of America – analysis of the treatment of the message.