CEO and Founder at Canela Homewww.canelahome.comReal Estate agency with a transversal professional team, architects, lawyers and economists who achieve the best results. Sales and rental of real estate properties.Real Estate Personal Shopper.Real Estate asset management.

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I wanted new aims, a multi task and dynamic job which makes me feel more energetic.Now, I have the possibility to work in it as a Commercial Director with everything it entails:• Design and coordinate strategies and company goals along with other relevant Departments• Market research in order to create business plans and commercial opportunities. Consider existing customer's requirements to meet their needs• Define and control Marketing channels (Distribution Channels)• Exportation: Arrange customs Documents (DUA, EUR 1, AIRWAY BILL...) and customs agents problems resolution from Origin to Destination• Perform documents and supervision of important Jewelry fairs participation such us Basel, Couture, Bahrain...• Set global objectives and sales priorities according to existing stock• Sales analysis: E-shop, point of sales (KPI's) and retailers (sell-in and sell-out)• Promote new customers and manage big accounts relationships. Commercial conditions negotiation such us margins, advertising actions or payment due dates. (Teamwork with MK and Financial Departments)• Suppliers/Stakeholders search and negotiation • Costs control• Budgets monitoring and compliance along with Financial Department• Big Accounts: - Price and commercial policies along with Marketing Department- Collections and Payments control along with Financial Department• Stock monitoring• Monitoring production deadlines according to point of sales or retailers stock requests• Launching novelties:- Supervision: Off Line and On Line deadlines- Supervision: Products and PLV distribution according to point of sales needs- Develop briefings as the best way to communicate point of sales and retailers about novelties along with MK department.(Concepts, how to introduce new products, sales protocol, press releases, MK actions...)- Monitoring novelties acceptance and certain commercial strategies• Recruitment and training (Brand, jewels, sales rules, philosophy...)• Report to Directors.

This position meant one more step among my retail career, an international Jewelry brand which helped me understand retail job from another perspective, overseeing stores from a leadership place which made me more flexible and also made me concerned about the differences between markets I was dealing with, teamwork was a requirement as I was supervising but also working along with Store Managers. Be realistic, analyze problems and propose solutions were musts.• Coordinating stores general activities: - Visual merchandising - Sales and repairs protocols - RP programme operation - General incidents• Managing inventory, stock ordering and stores transfers• Taking charge of Online sales and stock requirements• Overseeing E-shop processes such as shipments or customer care• Reviewing sales targets and KPI's• Encourage a healthy team environment • Stores strategies, priorities and Developing promotional ideas• Arranging weekly stores schedules and specific tasks• Notifying internal communications • Store budgets compliance• Controlling expenses• Generating pricing quotations • Hiring and training staff• Staff performance reviews to assess training needs and build career paths• Networking with specific suppliers: couriers or general stores maintenance suppliers

After a period involved in a Financial role I definetely drove my career to a sales position, I took the opportunity to be part of such a great company, L'oreal - Lux Division. I could see how a big company operates, its processes and how the Big dream of the company reaches every single person working with them, the perfect structure they have developed to make this big machine work as a Swiss watch. Some activities I could set and implement below: • Develop sales strategies to raise our customers, expand store traffic and optimize profitability• Meet sales goals by training, motivating, mentoring and providing feedback to Retail Area Manager• Product transfers according to the store requirements• Securing team work and good environment• Ensure high levels of customers satisfaction through excellent service• Complete store administration and ensure compliance with policies and procedures• Maintain outstanding store condition and visual merchandising standards• Report on buying trends on customer needs to the Retail Area Manager• Propose innovative ideas to increase market share• Deal with all issues that arise from staff or customers (complaints, grievances etc)• Be an example of well behavior and high performance

According to my Master's degree studies, I worked for a Business Group which reaches a turnover of more than 4M Euros, I was in charge of the Accounting and Finance Department. Collaboration, accuracy and professionalism were some of the bases in order to get the best results during an important financial recession.• Maintaining accounting controls by defining accounting policies and procedures.• Monitoring and analyzing department work to develop more efficient procedures and use of all resources with a high level of accuracy.• Obtaining and maintaining a thorough understanding of the financial reporting and general ledger structure.• Supervising the general ledger group to ensure all financial reporting and taxes deadlines are met.• Ensuring an accurate and timely monthly, quarterly or year end close.• Ensuring the timely reporting of all monthly financial results or special reporting requests to Director.• Assisting the Controller in the daily banking requirements, collections and payments or special reports.• Ensuring the monthly and quarterly Bank Compliance activities are performed in a timely and accurate manner, loans and other conditions renewals. • Budget and forecasting activities.• Collaborating with other department managers to support overall goals and objectives.• Working along with the units responsible for accounting data to ensure its right recording• Ensuring a clean and timely year end audit.• Assisting in development and implementation of new procedures and features to enhance the workflow of the department.• Providing training to new and existing staff as needed.• Handling department personnel issues.

I worked in L'oreal Lux Division as a sales assistant while I was studying my University Degree.This position made me see from the very first beginning how sales and retail are so important for the Company performance, I directly worked with the clients for years what helped me think about their needs and tastes, what they find important when they are buying and the most important key: how make them happy with their choice.• Meeting sales goals• Sales protocol compliance• Customer acquisition and tracking• Maintaining database, clients and promotions• Resolving order and inventory availability problems• Assisting the customer by providing product, promotion, and prices, selecting appropriate information and answering questions• Updating managers by forwarding daily action reports and sales tracking reports.• Checking promotions and pricing discrepancies by revising the promotion information received from the Company