Excited to take on this new role at fiskaly to drive our marketing and brand strategy during our Lead’s 9-month maternity leave 💖. My responsibilities include:- Leading and developing a talented marketing team (go, birdies!🦜)- Coordinating marketing efforts across all markets (existing and new)- Creating and aligning our marketing strategies with other departments for interdisciplinary projects, for all our markets and services- Managing marketing, comms and brand strategy for our new projects, markets and services- Setting and controlling goals and budget

fiskaly, an Austrian company specializing in cloud-based software solutions for fiscalization and digitalization, tailors its offerings to meet the unique compliance requirements of each country. Recognizing the evolving legislative landscape in Spain and the increasing need for technological solutions, fiskaly has ventured into the Spanish market.In my role at fiskaly, I focus on adapting the company's global marketing strategy to the Spanish context. This involves creating specific plans and initiatives to introduce fiskaly in Spain, while also working to enhance transparency and understanding of the regulatory changes within the business community. Given the limited and often confusing communication on this topic, I aim to simplify the implementation of these changes for companies and self-employed individuals. If you're unfamiliar with TicketBAI, Veri*Factu or e-invoice, feel free to reach out and I'll provide more information. Reminder: compliance will soon be mandatory! Let's make this transition easy together; at fiskaly, we're here to simplify the process for you. ;)My responsibilities encompass a diverse range of tasks, including strategy and content creation, public relations, public affairs, budget management, newsletter creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), data analysis, event coordination, partnerships, and inbound marketing. I work closely with the international marketing team and external agencies, coordinating teams and tasks to ensure an efficient management across all the mentioned responsibilities.

Mujeres con marcas (Women with brands) aims to empower entrepreneur, business women and women in management roles through strategy, branding and digital marketing.I strongly believe that a good branding has a lot more to do with strategy than with art. That's why I analize and build the strategy of the different brands, for them to grow with a solid basis. This way, their founders will be ready to build coherent marketing and communication strategies and action plans.In order to create or rebuild a brand (rebranding), I work on the brand strategy, and both verbal and visual identities so they become global, different and unique projects.I offer 1 to 1 branding services, group branding mentoring, marketing and communication mentoring, courses and masterclasses, and branding consultancy sessions too.Women are significantly underrepressented in most professional fields, and as I want to work for a more equal world, I'm helping them to build their projects, increasing their results and being more confident into a competitive market. If you're starting a project and you don't know how to make it look more professional or how to develop your branding or digital strategy, give me a call! If you feel that you don't know how to differentiate yourself from your competitors, I can help you! Women empowering women, that's all! :)

Válvulas Arco S.L. is the only Spanish valves manufacturer and one of the main manufacturers in the world. This 49-year company exports their valves to more than 80 countries. Besides that, Arco is part of the Leading Brands of Spain Forum, being one of the 100 most important brands in Spain. My work consisted of setting up the brand and marketing strategy, managing and developing all the product and branding campaigns to be launched worldwide, daily monitoring the work with the different agencies who we worked with (inbound, press, translations, website), on top of managing the strategy of the advertising campaigns with specialized media all around the world. A part of my job was also planning and managing the requests of the different marketing actions worldwide, working closely day by day with the sales agents from the different countries. Moreover I managed the creation and sending of mailings and promotions to our clients, and I planned, wrote and sent the internal and external newsletters in Spanish and English once a month. When I arrived at Arco, we also started working on the online marketing strategy of the company. We rebranded Arco, buildt a new website according to the current positioning of the company, we started managing the brand awareness on social media, and we developed an inbound marketing strategy with very good results by increasing the website traffic in more than 300% and increasing our commercial leads by 35% in just 6 months.In summary, an international marketing work to keep and improve communication and brand awareness of Arco in the world.

ICEX Spain Trade and Investment is a public corporation at the national level whose mission involves promoting the internationalisation of Spanish companies as well as attracting foreign investment to Spain. My work at ICEX Stockholm consisted of: - Developing market researchs about several products and services in Sweden- Social media management- Initial strategy for promoting Spanish wines and gastronomy in Sweden (Spanska viner)- Customized services for Spanish companies, such as: indentifying domestic commercial partners in Sweden, meeting agendas with local partners, personalized information about the Swedish market, logistics support activities- Monitoring the Spanish companies' participation in several trade fairs in Stockholm and report writing about them

Cuzz App was an instant messaging app startup. I was the Brand communication and Social Media strategist at Cuzz for more than two years and a half, and it was a really great experience because I established all the brand, marketing & communication strategies from scratch. My work consisted of developing the brand and communication strategy, creating content plans for every social media we were at (including our corporative blog), managing both off and online advertising campaigns, PR, media and blogger relations. I also handled the work with the different agencies we were collaborating with and I was responsible of the marketing and design teams as the company was growing. My job was focused on creating, mantaining and executing the brand and communication strategies, but also getting leads, downloads and increasing the app awareness. Furthermore, I controlled the marketing budget, I was responsible of Customer Service through mail and social media, and I also collaborated with the UI, UX and design team.

Trainee in the Digital Marketing department of MPG-Media Contacts (Havas Group) with a deep focus on Community Management by managing Chocolates Valor's social media (one of the most important chocolates brand in Spain). I developed content plans, content writing and social media campaigns. Besides that, I also developed some other online communication tasks for brands such as Grefusa, Pikolinos, IVI, Hero, Giro or Lego.

My work consisted of writing some Copy to support Art direction. I worked in McCann as a result of winning the second prize of 'Winner Decide' contest (final contest of my degree at University).

- Managing and control of the media insertions (both PR and advertising)- Event organization, PR, writing and sending of the press kits and press releases- Supporting the creativity process for advertising, both copy and design- Control of online brand awareness of Levante Wagen and their competitors- Website analytics (Google Analytics) + strategy and managing of advertising campaigns on Google Adwords.

- Supporting the creative team in the Creativity department- Developing creative concepts, ideas and communication activities- Copywriting- Clients: Amstel. Asociación de Comercios del Centro Histórico de Valencia, Centro Comercial Portal de la Marina, Turismo de Comunitat Valenciana, Centro Comercial Nueva Condomina, CRM RuralCaja, Hotel Barceló.

- Managing the relations between the different agency departments and their clients. Main client: official TDT campaign from the Spanish Government (increase awareness about the change from analog to digital television)- Control of timmings of the different departments- Monitoring of the ongoing and future campaigns- Supporting the PR/events department