Rocio Robles Email & Phone Number

Área Metropolitana De Guadalajara, México

• Account executive.• Marketing campaign designer.• Campaign budget management.• Writter, graphic and video content strategist.• Development and maintenance of online stores specialist.• Review of business analytics and analytical report delivery.Achievements:Increased e-commerce sales by 25% in 9 months.Increased web design sales by 50% in 1 year.Optimized ad copy and content resulting in a lower CPC.

San Luis Potosí Y Alrededores, México

• Develop strategies that build Trek & Bontrager to be premier brands on the Mexican market.• Budget administration.• Implement & localize Trek's global marketing initiatives to meet organizational objectives.• Increase brand awareness & perception to grow Trek to be a dominant brand in Mexico.• Provide retail training to help retailers with their success & enhance the consumer experience with Trek.• Manage all marketing & promotional activities.Achievements: 106% organic growth on Instagram followers in 4 months. Implementation of a manual for brand ambassadors to measure the scope of objectives. Creation of creative content with more than 298,000 shares in 3 months. Internal ranking of global performance from place 20 to 10 in 5 months.

Guadalajara Y Alrededores, México

• Team management: In charge of 8 people (marketing chief, product development chief and graphic design chief, as well as assistants). Management of the activities of the staff and budget of the department.• Product Manager: Strategic planning, category development and international negotiation with Asian and American suppliers. Analysis of inventories and products, profitability of sales, negotiation with suppliers, participation in product development, alloction of sales prices and special promotions, training of new products to sales personnel and follow-up of the import of goods.• Department store KAM: Presentation of new portfolio, follow-up of purshase orders and buyers area. • Development and follow-up to product licensing.• E-commerce: Planning of the digital media comunication, monitoring social media advertising and Google AdWords and results analysis.• Public relations management: Masive event production and launching of new products, definition of strategies to maintain contact with all target audiences, coordination of social responsability campaigns and management of brand influencers.Achievements: Development of almost 900 new products in 2017. 34% decrease of input import costs, from 2014 to 2017. 13% increase in sales during “El Buen Fin” season, from 2016 to 2017 Increase in presence in Liverpool stores in corners and seasonal spaces. Creation of a new website with a 35% increase in digital sales, from 2016 to 2017.

Volcán Quinceo #6210

• Implementation of marketing plan: Community manager,market analysis, identify new business opportunities, define advertising campaign strategy and event coordination.• Graphic designer: Responsible for the development of graphic communication of the company.• Sales management: In charge of 6 people (sales staff) Management of the activities of the staff, budget of the department, assignment and monitoring of clients, implement guidelines to guarantee growth according to the planning and monitoring of KPI´s.• Comunication between the sales and production departments to ensure compiliance with customer requirements and ensure the efficiency of projects.Achievements: CRM implementation to optimize the follow-up leads. Production of corporate catalogue. 35% decrease in errors in project surveying.

Tlaquepaque Y Alrededores, México

• Implementation of marketing plan: Community manager, development of new sales channels, public relations and implementation of advertising strategies.• Brand Manager: Project coordinator to increase the value of the brand and standardize comunication in all channles for three of the group´s brands.• Graphic designer: Responsible for the development of graphic communication of the company.• E-commerce: Planning of the digital media plan, monitoring social media advertising and results analysis.Achievements: Creation of web communities for three of the group´s brands. Development of a new web page to promote the purchase online of harware products. Creation of graphic image manual for three of the group´s brands.

Guadalajara Y Alrededores, México

• Design and fulfillment of the marketing plan: Community manager, development and implementation of internal and external comunication strategies and selection of advertising guidelines to increase brand awareness. • Graphic designer: Responsible for the development of graphic communication of the company.• Management of franchise model: Development of operational manuals for standardization of services.Achievements: Creation of web communities. Standardization of services. Development of graphic image manual.

Guadalajara Y Alrededores, México

Tracking of media guidelines / special events.Attention to advertising and promotion providers.Support in special events.

Master'S Degree, Advertising And Communication

Diploma, Graphic Design

Diploma, Photography

Diploma, Fashion Design

Licentiate Degree, Marketing