Rock Klinefelter Email & Phone Number

Hong Kong

Hong Kong / Athens, Greece

Aided Founding Partner to commercialize operations and to drive business development for new division of established family office, growing commodities trading while establishing PE investing function. Required to develop pipeline, generate capital and deliver consistent revenue growth. Accountable for implementing management consulting approach to quickly identify suitable investment targets while appraising business fundamentals and true capability considerably in advance.Key achievements include: ◼ Completed 2 principal capital deals for individual and collective confidential value development.◼ Executed 2 consulting agreements and 5 commodity trading contracts.◼ Closed venture amidst Pandemic-related issues.

Lausanne Area, Switzerland

As Commercial Director for Worldwide Duty Free, reporting to Vice President and Managing Director of PMIDF, I was responsible for marketing, sales development and commercial deployment of PMI Top-10 Affiliate with +$1.2bn revenue, spanning +150 countries and +2,500 retail outlets. I was accountable for directing entire global marketing effort across all sales channels, including airports, borders, shipchandling and downtown alongside maintaining portfolio and driving innovation. I was required to craft cross-functionally aligned long-range commercial, annual product and promotions plans with calendars.Key achievements include: ◼ Launched IQOS ecosystem in +100 airports in over 30 countries.◼ Transformed commercial function to become multi-category with no additional headcount.◼ Led data-driven assessment across entire portfolio, resulting in 45% SKU reduction.◼ Uncovered and delivered $13m annual recurring efficiencies.◼ Delivered +$50m incremental business value for Key Account partners.

Asia Pacific

As Regional Marketing Director, reporting to Regional VP of Marketing & Sales, I was responsible for strategic development, marketing, commercial deployment and growth of PMI portfolio across Asia. I was accountable for Marlboro, Parliament, L&M, Chesterfield, Bond Street and Philip Morris brands, focusing on developed, developing and emerging markets. I led marketing and portfolio development / innovation activities to deliver coordinated calendar of promotional and product launch strategies, activities and material. I was required to drive consumer offtake, retention and brand loyalty to improve share of market and unit sales volume.Key achievements include: ◼ Grew premium segment share, leading management and innovation for Marlboro and Parliament.◼ Built pan-regional launch of Marlboro New Tastes, deploying effectively within 2 months. Directed 20 simultaneous regional launches, adding +2.0bn unit volume halting competitor growth.◼ Led Asia deployment and regional adaptations of global Marlboro upgrade resulting in increased share of market, best performing region.◼ Drove Regional Corporate Product Committee reviews, adding 9pp to NPL success KPI and delivering $130m savings.

Breganze, Italy

As VP and Global Head of Marketing, reporting to CEO, I was responsible for marketing communications and store experience for Diesel Group of brands, including Diesel, Diesel Black Gold, 55DSL, Diesel Kid and several license businesses, operating as Member of EMT. I was accountable for leading marketing function globally to deliver all strategy, plans, development and production to support brand growth, brand activation, seasonal collections, fashion shows, internal and external sales development to drive consumer preference and sales market metrics. I managed team of 7 direct reports and extended matrix organization of +350 international staff.Key achievements include: ◼ Drove integrated ‘female relaunch’ to prompt reconsideration by fashion-conscious women, achieving meaningful increases in sales, editorial pages and website traffic.◼ Crafted partnerships with select media owners to deliver increases to added value, advertising pages and editorial coverage at no additional cost. ◼ Shifted global investment focus to digital and consumer experience while maintaining strategic relationship investments with influential fashion press. ◼ Tripled Facebook fanbase, grew website traffic and tripled mobile traffic.

Hong Kong, Hong Kong Sar

As SVP Regional Account and Global Brand Director, reporting to Worldwide EVP, I was responsible for directing all advertising and promotional efforts for Philip Morris Asia Pacific and Parliament brand globally, forming then leading award-winning team of ~200 across offices based in 11 countries. I was accountable for accessing new markets across Asia and Indian sub-continent, leveraging agency resources and capabilities to achieve significant revenue growth for the agency and client. Key achievements include: ◼ Launched Marlboro in India, Bangladesh, Pakistan and China.◼ Won Parliament global brand assignment and directed communications strategy to deliver +20% sales growth on the brand in key geographies.◼ Delivered 10% year-on-year agency revenue growth, gaining client acknowledgement as key contributor to client's triple revenue growth.

Hong Kong, Hong Kong Sar

Chicago & Boston, Usa

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies

The Complete Skilled Negotiator, Negotiation

Ignite Leadership Development Program

Peak Performance For Young Inspirational Professionals

Insead (Singapore) Executive Management Program

Senior Management Program

Semester Abroad In Rome, Italy