Rock Cheung Email & Phone Number

Hong Kong Sar

Social Media:- Create and implement social media strategies to increase brand awareness and engage with target audiences- Develop and curate content for various social media platforms, including Facebook, Instagram, YouTube and LinkedIn- Monitor and analyze social media metrics to track the success of campaigns and make data-driven decisions- Collaborate with cross-functional teams to ensure consistent messaging and branding across all social media channels- Stay up-to-date with industry trends and best practices to continuously improve social media presenceGoogle platform: - Conduct keyword research and optimize website content for search engines- Monitor and analyze website traffic and performance, and make recommendations for improvement- Manage and optimize paid search campaigns, including Google PMax - Stay up-to-date with search engine algorithms and strategies to improve SEO and SEM efforts- Collaborate with web developers and designers to ensure SEO best practices are implemented on the website. Management:- Lead and supervise the daily operations of the Digital Marketing Team- Digitalize marketing platforms and increase effectiveness of measurement tools to ensure the Council remains competitive in the digital era- Explore and execute marketing campaigns through new media and social networking sites to promote Council’s services- Manage social media advertising channels to maximize ROI on ad dollar spent and monitor results to take real-time action - Ensure consistency and unity across the Council’s numerous digital assets- Budget control and Establish the monthly performance report to Top Management- Liaise with internal departments and external agencies to ensure the smooth execution of marketing programs

Hong Kong Sar

Digital: -Develop, optimize and execute SEO and SEM strategies to enhance the search performance of various business divisions -Coordinate with KOL / Youtuber / celebrity for marketing campaigns -Plan and lead social media strategies across different platforms -Manage website revamp project with UX improvement, optimize landing page content, gain the web traffic, and reduce the bounce rate -Maximize the exposure and conversion through the integration of eDM, online banner, social media and search engine campaigns Mobile APP: -Implement the ASO strategy to improve app visibility and increase app conversion rates -Manage an App re-branding project with UI/UX improvement, CMS development, membership & CRM program and data tracking -Develop and execute merchant / partnership program for member acquisition -Participate in UAT environment for significant featuresAnalyze: -Utilize analytics tools, such as Google Analytics, Ahrefs, SEMrush, Amplitude and Tableau -Budget control and calculate ROI for digital marketing campaigns -Establish the monthly performance report with CTR, CPV, CPA figures to Top ManagementGeneral: -Handle corporate joint promotion campaign with Viutv, CRHK and TransUnion -Manage outdoor activities and partnership events -Liaise with internal departments and external agencies to ensure the smooth execution of marketing programs

Hong Kong Sar

Tst, Hong Kong

- Focused on e-channel marketing - Website Revamp – UI & UX design, cooperate with design team and technical team - Daily updated for website content and create the new landing page - Managed APP content development - Handled China Market (Baidu, 360 and WeChat) - Planned and allocated marketing budget Financial Product marketing: LLG, LLS, Forex, Index, CL - Played a lead role in the development of creative writing, promotion and marketing concepts for all media channels - Conducted market research, prepare analysis and presentations - Regular reporting to top Management

Hong Kong

- Oversee marketing & event functions of the company, plan and executive marketing strategies - Handled E-payments (WeChat Pay, Alipay & Tap & Go) coordination - Managed E-commerce and APP content development - Planned and allocated marketing budget - Played a lead role in the development of creative writing, promotion and marketing concepts for all media channels - Leaded a small team, working closely with the design team, technical team and vendors - Organized events and campaigns, manage social media platforms - Conducted market research, prepare analysis and presentations - Regular reporting to top Management - Traveled to Taiwan HQ occasionally

Hong Kong

- Establishing the marketing strategy and promotional plan of whole academic year- Preparing and controlling the marketing budget plan- Handling Digital Marketing (SEM, GDN, GA, Forum seeding, Bad mouth defense) and social media (Facebook, YouTube, Instagram, WeChat)- Handling ATL (print ad, online ad) and BTL (booklet, banner, eDM)- Meeting with advertising vendors to keep pace with market trends and customer behaviors- Project in charge for education expo and ceremonies- Preparing the promotion and budget report to senior management- Analyzing market intelligence- Providing ideas for creative ads- Supervising and delegating the tasks to subordinate- Reviewing the effectiveness of marketing campaign

Hong Kong Sar

- Liaising and meeting with Southern District Council’s member and varies organizations- Establishing the year plan of event for the company- Establishing the project concept, proposal and budget plan- Multitasking varies project in the same time - Monitoring the project process within the timeline- Delegating the project to all assistants- Controlling the budget for whole project- Overseenig for the project of marketing materials, including panels, light box, wall banner, poster, leaflet, booklet, EDM etc.- Supervising during the event- Allocating the job duty to all staff and volunteer during the event- Reviewing with all staff after the event- Completing the project and budget report to relative organizations- Overviewing the project and planning for the next

- Liaising with Leisure and Cultural Services Department on Venue Partnership Scheme at Sai Wan Ho Civic Centre- Liaising with various of NGOs and Schools- Organizing in marketing projects from concept to completion- Overall co-ordination for the production of marketing materials, including panels, light box, wall banner, poster, leaflet, booklet, EDM etc.- Planning the PR activities for production- Seeking the sponsor for production- Handling the insurance issue of production- Providing Chinese copywriting in marketing materials

Hong Kong Sar

- Liaising with overseas colleagues- Handling the Taiwanese & Japanese artists affairs- Planning the schedule to artists for promotion- Organizing concerts in HK(倉木麻衣, w-inds etc), exhibition and fair (香港高科技展, IFPI 音樂展, 香港動漫節, ACG etc)- Cooperating with local DJs (RTHK,CR,Metro), TVB, ATV & Cable TV for product/artists promotion and publicity

- Liaising with the oversea customers including Wal-Mart and Disney- Liaising with China Factory for product development- Involving the product development with Disney- Assisting in marketing research and marketing plan