With a background in creative advertising spanning over 15 years, Roberto has worked with brands such as Lobos1707 tequila, Absolut, Apple, Ford, Nike, Google, Oreo, and Coca Cola, to name a few.During his time at 360i in 2013, Roberto was the Art Director behind the "Oreo Black Out Tweet," which was hailed as the entry point of real-time marketing according to various media publications.Roberto joined R/GA in April 2015, where he brought to life campaign creative for Nike Brand, including the launch of the first basketball gear engineered specifically for women. Prior to joining Milk Studios as Creative Director in 2017– Roberto co-led social campaign creative at Apple’s in-house App Store team in Cupertino, where he developed campaigns for titles such as EA Sports Fifa & SimCity, Rovio’s Angry Birds, and King’s Candy Crush.His work has been honored by organizations such as the Clios, One Show, Ad Week, Effies, and Cannes Lions.As the Co-Founder and President of youth culture creative agency, Young Hero, Roberto has developed go-to-market strategies and campaigns for brands like LeBron's Tequila & Mezcal, Lobos 1707. Young Hero specializes in creator-led campaigns and have worked with brands such as Lululemon, Ikea, Absolut, and Netflix.