Responsible for funding and managing a multi-million dollar strategic marketing program to promote prepaid gift cards for the Sam's Club national account. Collaborate with the buyer, national account sales managers and cross-functional teams on promotional product marketing projects, to include account management, product sales and promotion implementation within the Big Box Channel. Cross-functional teams include sales management, partner and merchant account managers, marketing leadership, promotional marketing, category management, display production, social media, creative design and customer service.Collaboration with sales teams and buyers to create marketing strategies and sales tactics for assigned merchants within the channel that supports the strategic plan for the sales channel.Participate in the business planning process to develop a strategic marketing plan, incorporating key business objectives, market trends, sales forecasting and results to drive product sales.Create business cases for merchant marketing plans that meet both InComm and merchant financial goals.Participate in customer calls to provide support to the sales teams for strategic and tactical planning.Provide recommendations to sales and marketing management on appropriate direction for marketing execution of sales strategies, tactics, and goals.Develop presentations, sales aids, and promotional material for merchant presentations to support sales goals.Attend merchant annual meetings, marketing planning meetings and perform in-store visits to evaluate permanent in store displays and promotional execution.