Director of Marketing & Creative Direction for a BIM / VDC Services startup, serving the AEC Industry.

• Consultant creative strategist & marketing team leader responsible for Imports division corporate brand and US market brand portfolio management, including US-facing marketing, brand design, and USDA-compliant package design.• Spearheads all projects and strategies identifying and implementing dual-function opportunities across retail and wholesale categories.• Offers results-driven integrated marketing solutions for the whole company and turnkey marketing activation services for valued JBS clients.• Received global JBS recognition across all country divisions for magazine cover, acquiring MQLs and ROAS within the first month.• Achieved impressive organic LinkedIn results, including a 2680% engagement rate in the first month, holding steadily through Q1 at an average of over 1000% with industry-relevant unique return visitors/followers from target companies. 69.4% higher overall content engagement rate than our largest three major competitors.• Translates objectives into action-based roadmaps via meticulous remote project management systems with customized productivity and category metrics. • Conducts data analysis to identify market trends, consumer needs, and competitor landscape. Utilizes B2B/B2C cross-category marketing for retailers & food service clients, drawing parallels between analytics in wholesale and retail. • Ideation, creation, and review of all marketing collateral, including all branded artwork, packaging, and content strategy, via high-level branding, illustration, and design skills.• Event creative direction from ideation to hands-on design for all 2023 shows, including the Annual Meat Conference, Marine Hotel Association, and National Restaurant Association. Functional exhibition booth display ideas, including meat case display styling/design, POS materials, banners, backdrops, marketing materials/brochures, and on-site leads collection methods. Led & executed event coordination remotely, as well as on-site for the AMC.

• Provided expertly-tailored meat industry branding, design, marketing, copywriting, and USDA-compliant package design support services to JBS.• Trained new employees to navigate internal company processes properly while implementing remote project management systems, while helping them acquire skills in marketing and design industry knowledge.• Made industry-relevant business recommendations, including marketing and creative strategy suggestions.

• Provided creative design, branding, marketing, and strategy consulting services to dozens of companies and brands in a multitude of industries in both B2B and D2C categories, with a strong focus on food and beverage wholesale, retail, and foodservice clients.• Strategically mitigated risk and cost while meeting client demands.• Acquired major global enterprises as clients on a $0 advertisement budget.• Branding & digital marketing/social media fundraising supplied to local and national nonprofits.• Created an internship and mentoring program for young women in marketing and design.• Appeared as expert PepsiCo advertisement appraiser on Travel Channel's Baggage Battles.

• Built an advertisement and marketing structure and assembled a creative team for a 30-year-old global company. Created a new corporate brand identity and launched an omnichannel creative and marketing strategy via multi-industry cross-functional market and competitor analysis.• Conducted case studies and sleep studies while offering new ideation, including developing fiberglass-free FR barriers, which permanently revolutionized the global mattress industry.• Oversaw all creative elements of the company's trade shows via a cross-functional management role in all event operations, resulting in record-breaking leads and a staggering ROI of 33,233.33%.• Identified and nurtured qualified leads, successfully assisting in securing multi-million dollar contracts with extensive global and national manufacturers.• Branded and strategically managed an entire portfolio of wholesale industrial textile and retail products that were previously numbers on a list with no name or brand identity.

• Led creative and deadline production for an agency specializing in multi-industry branding & advertisement for businesses through omnichannel services, including a quarterly magazine, web design, promotional videos, and a privately owned and developed search engine.• Reformed advertisement design quality standards, averaging 300% more client sales.• Created an internship program that reduced cost & increased productivity rate by over 200%.• Developed a highly effective file organization system, dramatically improving team file accessibility.• Worked long night & weekend hours via consecutive sleep deprivation, espresso, and Red Bull, managing tight magazine deadlines to ensure seamless results.

• Branding, apparel design, graphic design & marketing lead of a successful vintage-inspired clothing line, achieving national distribution in the first few months.• Designed targeted marketing presentations and apparel for giant global sports and entertainment brands and household names in higher education, leading to the procurement of multi-million dollar contracts & increasing company exposure.• Directed a team of artists in the production of seasonal catalogs & clothing lines.• Directed, produced & coordinated photo shoots.• Designed trade show booths, marketing materials & innovative presentations.• Led projects for marketing & fashion from start to finish, with direct involvement in the garment design process in all production phases.

• Excelled and learned rapidly in an intimate but fast-paced design and advertisement agency environment. Hired as an entry-level apprentice graphic designer with no previous experience at the age of sixteen, then promoted to Art Director in less than three years.• Multiple industries served, focusing on retail food and beverage, wholesale food distributors, restaurants, entertainment, pharmaceutical, and technology.• Designed projects for Fortune 500 companies and large global brands.• Maintained existing client relationships with direct contact via frequent calls and meetings.• Created successful advertisements for magazines & print marketing campaigns. Designed trade show booths for expo centers. Built and designed all websites, including hand-coded HTML.