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John W. Rockwell is a marketing professional with over 25 years of experience in B2B and consumer information products, both online and offline. His most current role was as Membership and Retention Marketing Manager at SF Fire Credit Union, where he worked with the amazing marketing team to help drive and deepen service to their members and tangibly build retention.He specializes in subscription revenue, audience marketing, conference and event management, web development and deployment, online media technology management, CRM and fulfillment systems management, and paid online content. He has developed and executed successful lead generation, lead nurture, and virtual event campaigns, increasing marketing qualified leads, live participation, and content engagement. He has also founded his own art gallery to showcase Bay Area emerging artists and creators. He is passionate about all things SF and strives to deliver value and innovation to his clients and community.
Two Bald Guys Art
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OwnerTwo Bald Guys Art Aug 2021 - PresentFounded art gallery to showcase Bay Area emerging painters, photographers and creators of all types.
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Membership And Retention Marketing ManagerSf Fire Credit Union Feb 2023 - Jul 2024San Francisco, California, UsI am working with the amazing marketing team at SF Fire CU to help drive and deepen service to our members and tangibly build retention. We are implementing an end-to-end retention strategy across email and other channels using tools like Salesforce Marketing Cloud, SEGMINT and Alkami. -
Managing Director, Events & MarketingAccess Intelligence Jun 2019 - Jan 2023Rockville, Maryland, UsI managed the entire marketing and event portfolio of products and services within the POWER & Chemical Engineering Group at Access Intelligence.• Developed energy group lead generation program, increasing marketing qualified leads by 30%.• Managed virtual events and webinars, increasing live participation by 50%.• Developed and deployed successful lead nurture campaigns with more than 32% of leads engaging with content and marketing. -
OwnerB2Bcirc.Com Jan 2000 - Jan 2023Started in 1998, B2BCIRC.com provides design and marketing consulting services to a wide variety of clients in publishing, interior design and other industries. John W. Rockwell, owner, is an audience development, marketing, sales and operational consultant with extensive experience working on B2B information products online and offline.
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Director, Audience - Engagement & Membership - Hearst Newspaper DivisionHearst Jan 2019 - May 2019New York, Ny, UsI was responsible for HEARST Newspapers' subscriber engagement strategy & tactics. My team and I leveraged customer data and CRM tools to increase consumer engagement across print, paid interactive and free interactive platforms. -
Senior Director, Consumer Marketing - San Francisco ChronicleHearst Dec 2013 - Jan 2019New York, Ny, UsMy team of smart marketers and I have been working hard to find and keep subscribers for this more than 150 year-old newspaper serving the Bay Area and California. Building on this legacy we have increased digital subscriptions by 66% (since 2014), reduced churn and improved new start retention for all types of subscribers. My team and I:• Increased digital subscriber volume 18%• Reduced churn by 5% across print and digital subscriber groups• Improved customer care (reduced abandonment and expenses)Working with colleagues across the country we deployed marketing automation via Salesforce Marketing Cloud, got smart about user personas via Blueconic and drove paid acquisition via Google, Facebook, LinkedIn and other channels.Check out my work with the META Journalism Project:https://www.facebook.com/journalismproject/facebook-next-step-in-journey-news-publishers
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Vice President Digital Audience MarketingSandow Media Oct 2011 - Jul 2013New York, New York, UsI worked at Sandow as head of audience marketing for the company's consumer (NewBeauty, NewBeauty TestTube, luxe, WORTH) and B2B brands (Furniture Today, Interior Design).My team and I were responsible for:CRM- Implemented company-wide CRM solution using SUGARCRM- reduced customer database/fulfillment expenses by more than 30%- implemented marketing automation tools Audience marketing- deployed social media and online subscription marketing strategies- transitioned company to new fulfillment vendor- created new audience metrics dashboardsEmail marketing - moved the company to new email deployment platform (60% annual savings vs previous vendor)- instituted company-wide email marketing and audience acquisition standards- updated and standardized privacy, permission and customer data usage policies2013 Crain’s Media Business Magazine “Business Innovators" -
Director, EventsIhs Markit Inc. Sep 2010 - Oct 2011London, United Kingdom, GbMy team and I managed IHS Chemical Week's portfolio of industry leading conferences and events. Under my leadership, the conference team grew the GPCA Annual Forum into the chemical industry's second largest event as well as created new industry leading events in China and the UK. -
Vp Marketing & E-MediaAccess Intelligence Jul 2006 - Aug 2010Rockville, Maryland, UsWorked with the team at Chemical Week | Harriman Chemsult | MBS Polymer and Access Intelligence to further enhance and expand their online and offline positions at the center of the chemicals and polymers industries. Build and deployed their extensive subscriber/buyer/customer databases and grew their portfolio of chemical industry related news and information services. John directly managed:All online and offline subscription, event and ad sales marketingAll website and "e-media" assetsAll conferences and eventsAll structured data productsLearn about our successful online strategy at http://tinyurl.com/qtvdqb
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Group Director, Audience MarketingPrism Business Media (Now Informa) Feb 2005 - Jul 2006Managed audience development and revenues for industry leading magazines in the audio field (MIX | REMIX | Electronic Musician | Live Design). Oversaw all aspects of subscription development (online and offline), single copy and book sales as actively participating in development of new paid content websites for these professionals.
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Vp It And OperationsPaperloop, Inc. Apr 2000 - Jan 2005Managed all of paperloop’s worldwide operational infrastructure and information technology. Publisher of Paperloop’s suite of online and print directories. Identified and developed Paperloop’s centralized customer data warehouse, operational infrastructure and web subscription systems.• Reduced overhead and operational infrastructure/staff expenses by 79% (2001-2003)• Reduced newsletter/subscription fulfillment expenses by 50% (2000-2004)• Implemented integrated customer database system (linked inhouse CRM system – Outside order transaction system – websites)• Implemented new website infrastructure including online content management system
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Corporate Circulation DirectorMiller Freeman, Inc. 1993 - 2000UsManaged the total circulation efforts of 6 circulation directors, plus 51 circulation managers and support staff working on more than 120 weekly, monthly and quarterly consumer & trade publications, newsletters, subscription based web-sites and other ancillary products. -
Marketing DirectorFairchild Media 1987 - 1993New York, Ny, UsManaged all promotion & circulation efforts for group of a paid daily newspaper, 3 controlled publications, 3 directories and various fax & electronic services. Managed team handling subscription and ad sales promotion, database marketing, and budgeting. Created master database of customers and prospects in the metals industry for use in marketing and sales prospecting efforts. -
Promotion ManagerCommunication Channels, Inc. 1983 - 1986Managed all ad sales marketing for Communication Channels' consumer and B2B magazines including ATLANTA, Business Atlanta and others.
John Rockwell Skills
John Rockwell Education Details
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State University Of New York At OswegoBroadcasting
Frequently Asked Questions about John Rockwell
What company does John Rockwell work for?
John Rockwell works for Two Bald Guys Art
What is John Rockwell's role at the current company?
John Rockwell's current role is Passionate about all things SF!.
What is John Rockwell's email address?
John Rockwell's email address is jr****@****irc.com
What is John Rockwell's direct phone number?
John Rockwell's direct phone number is +151041*****
What schools did John Rockwell attend?
John Rockwell attended State University Of New York At Oswego.
What skills is John Rockwell known for?
John Rockwell has skills like Email Marketing, Publishing, Lead Generation, Integrated Marketing, Marketing Strategy, B2b, Newsletters, Magazines, New Media, Social Media, Direct Marketing, Digital Media.
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