The Assistant General Manager for Corporate Communications is an Assistant Secretary rank and handles all forms of communication (both external and internal) for NDC - a GOCC that is an investment arm of the Philippine government. The role manages a newly formed workgroup within NDC; as NDC ramps up branding and communications locally and internationally.

The CPL Group is a publicly listed diversified retailer in Papua New Guinea - retail network spans pharmacies, supermarkets, hardware stores, coffee shops, and a multiplex cinema. I manage the marketing function for the pharmacy division within the City Pharmacy Ltd Group. Managing the marketing function for the pharmacy division within the City Pharmacy Ltd Group – a publicly-listed leading retailer in the country with a diverse portfolio spanning pharmacies, supermarkets, appliance & DIY retail, specialty food outlets and joint ventures with duty-free retail & apparel.Revamped retail catalogues in several key 2015 retail promotions (i.e. Mother’s Day & Xmas) with a stronger retail format, along with a more professional retail store look (Sintra end-cap boards, price tickets, and die-cut mobiles) for the Christmas 2015 promotion –in order to help deliver stronger customer footfall during soft economic conditions.Delivered a well-run operational set-up as Bisini Venue lead during the 2015 Pacific Games in Port Moresby – juggling operations (ticket sales/wholesale/premiums stand) across 3 physically separate venues with 100% operational compliance while managing a CPL team of over 15 staff and managers.Managed the May, 2014 Mother’s Day retail promotion with a key retail catalogue revamp, tighter promotional execution and planned post-promotional analysis. Positive average sales increase in spite of weak 2014 economic conditions with +48% bill-size transaction increase. Pursuing varied retailer promotions throughout the year (i.e.at least 2 promotions/month) within very tight timelines, category-driven activity (ex. CPL event set-up in a key outdoor show), aside from helping co-manage social media marketing for the pharmacy brand via the City Pharmacy Facebook page and provide editorial write-up support for all key retail promotional activity (i.e. in the absence of any proper advertising agency in-country).

Managed marketing for all retail categories of the Colgate Palmolive Business in Papua New Guinea - Oral Care, Personal Care, Fabric and Home Care.- Launched several key national promotions – Colgate Toothpaste ‘Back to School’ promotion (ex. >25% ROI delivery), Klina laundry bar ‘Tuffa Tank’ promotion, Protex Soap Hygiene Month promotion and Colgate Brush & Win promotion within tight deadlines. - Pursued and launched new, revitalised advertising campaigns for Colgate Great Regular Flavour and Herbal Toothpaste brands; ethnically-fit TV ads and localised versions of canned radio ads for both brands with dominant share-of-voice in all categories we compete in.- Launched a revitalised Oral Health Month campaign in the modern trade with in-store activations in 6 centres, an “Ask the Dentist” toll-free phone service, and a National Toothbrushing Day campaign that saw a first-time school participation number of 11,000 students (first-time for Papua New Guinea).

Key Highlights:1) Successfully ensured, within an extremely short period of time, a comprehensive Xmas campaign for Digicel (an Irish telco) that involved retail store/office Xmas theme dress-ups, Xmas staff incentives, launch acquisition offers, multiple Xmas acquisition offers and a hugely successful consumer text-to-win promotion.2) Assigned to the key Momase region in PNG after Xmas ’08 (as planned with management) to help drive new subscriber growth, improve regional marketing & branding, and improve management competence outside of the head office in Port Moresby - led the Momase Region with critical focus on the Goroka market, to achieving the highest subscriber acquisition numbers for the total market (critical in hitting the key 1M milestone about 6 months ahead of target)

Handled a marketing team comprised of a category manager, assistant category manager, and an assistant (for a business with over USD$45M in annual net sales). Created and built up the marketing structure and team in a tough business setting over the last seven years. Managing retail marketing for five food categories (Flour, Rice, Snacks, Bakery & Stock Feed with our key icon brands having No. 1 market share positions in their respective categories) - driving advertising, marketing research, new product development, merchandising and promotional activities as head of Goodman Fielder's marketing team in Papua New Guinea.Bottom line-focused marketing spend and a well-managed combination of advertising and promotional/merchandising investments contributed to product volume growth and successful protection of market share. Along with improved DIFOT (Delivery In-Full-On-Time to almost 100% attainment) and increased cost efficiencies, resulted in 200% growth in EBIT (i.e. profitability) over the last three years (2004-2007).

Sterling Tobacco Corporation (ie STC) was part of the Sampoerna Group, one of the largest manufacturers of cigarettes in South-East Asia- Implemented Bowling Gold activities such as a national advertising campaign, packaging change for the menthol variant, brand-build using bars and other alternate trade channels.- Pursued a nationwide sampling campaign for Bowling Gold Filters using a combination of outdoor (promotional ‘strike’ teams) and indoor sampling. Resulted in a) substantial off-take sales & b) first-time placement of any Sterling cigarette products in upscale bars.

Managed the rum product portfolio which was regionally positioned in the Visayas/Mindano regions of the Philippines; NPD launches, events, media scheduling, conceptualize and launch promotions, media strategies and scheduling, thematic brand-building campaigns