Leopoldo John Acot Email & Phone Number

Makati, National Capital Region, Philippines

The Assistant General Manager for Corporate Communications is an Assistant Secretary rank and handles all forms of communication (both external and internal) for NDC - a GOCC that is an investment arm of the Philippine government. The role manages a newly formed workgroup within NDC; as NDC ramps up branding and communications locally and internationally.

Port Moresby, Papua New Guinea

The CPL Group is a publicly listed diversified retailer in Papua New Guinea - retail network spans pharmacies, supermarkets, hardware stores, coffee shops, and a multiplex cinema. I manage the marketing function for the pharmacy division within the City Pharmacy Ltd Group. Managing the marketing function for the pharmacy division within the City Pharmacy Ltd Group – a publicly-listed leading retailer in the country with a diverse portfolio spanning pharmacies, supermarkets, appliance & DIY retail, specialty food outlets and joint ventures with duty-free retail & apparel.Revamped retail catalogues in several key 2015 retail promotions (i.e. Mother’s Day & Xmas) with a stronger retail format, along with a more professional retail store look (Sintra end-cap boards, price tickets, and die-cut mobiles) for the Christmas 2015 promotion –in order to help deliver stronger customer footfall during soft economic conditions.Delivered a well-run operational set-up as Bisini Venue lead during the 2015 Pacific Games in Port Moresby – juggling operations (ticket sales/wholesale/premiums stand) across 3 physically separate venues with 100% operational compliance while managing a CPL team of over 15 staff and managers.Managed the May, 2014 Mother’s Day retail promotion with a key retail catalogue revamp, tighter promotional execution and planned post-promotional analysis. Positive average sales increase in spite of weak 2014 economic conditions with +48% bill-size transaction increase. Pursuing varied retailer promotions throughout the year (i.e.at least 2 promotions/month) within very tight timelines, category-driven activity (ex. CPL event set-up in a key outdoor show), aside from helping co-manage social media marketing for the pharmacy brand via the City Pharmacy Facebook page and provide editorial write-up support for all key retail promotional activity (i.e. in the absence of any proper advertising agency in-country).

Papua New Guinea

Managed marketing for all retail categories of the Colgate Palmolive Business in Papua New Guinea - Oral Care, Personal Care, Fabric and Home Care.- Launched several key national promotions – Colgate Toothpaste ‘Back to School’ promotion (ex. >25% ROI delivery), Klina laundry bar ‘Tuffa Tank’ promotion, Protex Soap Hygiene Month promotion and Colgate Brush & Win promotion within tight deadlines. - Pursued and launched new, revitalised advertising campaigns for Colgate Great Regular Flavour and Herbal Toothpaste brands; ethnically-fit TV ads and localised versions of canned radio ads for both brands with dominant share-of-voice in all categories we compete in.- Launched a revitalised Oral Health Month campaign in the modern trade with in-store activations in 6 centres, an “Ask the Dentist” toll-free phone service, and a National Toothbrushing Day campaign that saw a first-time school participation number of 11,000 students (first-time for Papua New Guinea).

Papua New Guinea

Key Highlights:1) Successfully ensured, within an extremely short period of time, a comprehensive Xmas campaign for Digicel (an Irish telco) that involved retail store/office Xmas theme dress-ups, Xmas staff incentives, launch acquisition offers, multiple Xmas acquisition offers and a hugely successful consumer text-to-win promotion.2) Assigned to the key Momase region in PNG after Xmas ’08 (as planned with management) to help drive new subscriber growth, improve regional marketing & branding, and improve management competence outside of the head office in Port Moresby - led the Momase Region with critical focus on the Goroka market, to achieving the highest subscriber acquisition numbers for the total market (critical in hitting the key 1M milestone about 6 months ahead of target)

Handled a marketing team comprised of a category manager, assistant category manager, and an assistant (for a business with over USD$45M in annual net sales). Created and built up the marketing structure and team in a tough business setting over the last seven years. Managing retail marketing for five food categories (Flour, Rice, Snacks, Bakery & Stock Feed with our key icon brands having No. 1 market share positions in their respective categories) - driving advertising, marketing research, new product development, merchandising and promotional activities as head of Goodman Fielder's marketing team in Papua New Guinea.Bottom line-focused marketing spend and a well-managed combination of advertising and promotional/merchandising investments contributed to product volume growth and successful protection of market share. Along with improved DIFOT (Delivery In-Full-On-Time to almost 100% attainment) and increased cost efficiencies, resulted in 200% growth in EBIT (i.e. profitability) over the last three years (2004-2007).

Ncr - National Capital Region, Philippines

Sterling Tobacco Corporation (ie STC) was part of the Sampoerna Group, one of the largest manufacturers of cigarettes in South-East Asia- Implemented Bowling Gold activities such as a national advertising campaign, packaging change for the menthol variant, brand-build using bars and other alternate trade channels.- Pursued a nationwide sampling campaign for Bowling Gold Filters using a combination of outdoor (promotional ‘strike’ teams) and indoor sampling. Resulted in a) substantial off-take sales & b) first-time placement of any Sterling cigarette products in upscale bars.

Ncr - National Capital Region, Philippines

Managed the rum product portfolio which was regionally positioned in the Visayas/Mindano regions of the Philippines; NPD launches, events, media scheduling, conceptualize and launch promotions, media strategies and scheduling, thematic brand-building campaigns

Mba, International Business & Marketing

Activities and Societies: Teaching Assistant - handling an undergrad marketing class (undergraduate program at Smith belongs to the top 30.

Bachelor Of Science, Business Administration

Activities and Societies: UP JMA (Junior Marketing Association), Upsilon Sigma Phi, UP Mountaineers, Photography Editor - UP CBA Yearbook

Bachelor Of Science - Business Administration, Marketing