Rocky Arcilla Email & Phone Number

Manila, NCR, PH

• Aside from creating effective digital marketing campaigns as a digital marketer:
• Delegate tasks and set project deadlines
• Oversee day-to-day operation and performance
• Monitor team performance
• Addressing any conflicts within the team that may ariseAs a Digital Marketing Specialist, I had the privilege of handling and growing these brands: PSACC, Choco Mucho, Choco Mucho Flying Titans, Joy of Baking, Pacific.

• Initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns using new media and digital tools.
• Designing and implementing creative marketing strategies that translates to sales and brand promotion
• Plan and manage social media platforms of accounts being handled
• Managed influencer marketing programs between KOLs and brands
• Conceptualize and oversee all contests, giveaways, and other digital projects
• Produce live events for brands via Facebook (Conceptualization, scriptwriting, supervision, and coordination)

• Responsible for existing and new business development, as well as the marketing and advertising strategies needed to accomplish it.
• Handled new and existing accounts, servicing both local and international accounts, increasing repeat business by 65%
• Negotiated contracts and partnerships with new and existing clients, increasing revenue by 58% in one year
• Grew furniture rental business by offering new designs, drove 38% increase in sales for furniture rental business in one year
• Managed all marketing functions, including brand management, business pivots, advertising, and marketing collaterals
• Answered client queries and identified new business opportunities among existing customers

Generates establishment-specific activity ideas consistent with the values of KidZania. Tailors facilitation techniques according to children’s varying attention span and receptive vocabulary. Makes sure the brand is represented well as we work closely with industry partners and to also reach the brand’s KPI on how effectively the brand is achieving.