Rocky Arcilla Email & Phone Number

Manila, Ncr, Ph

Aside from creating effective digital marketing campaigns as a digital marketer: • Delegate tasks and set project deadlines• Oversee day-to-day operation and performance• Monitor team performance • Addressing any conflicts within the team that may ariseAs a Digital Marketing Specialist, I had the privilege of handling and growing these brands: PSACC, Choco Mucho, Choco Mucho Flying Titans, Joy of Baking, Pacific Sunrise, Rebisco Sandwich, Juicy Cologne, Lara Samar, Command & AC Filter under 3MNow, as a Team Leader, I’m supervising the following: PSACC, Cignal TV, Juicy Cologne, 4 Agripacific brands (Joy of Baking, L' Artisano, Pacific Sunrise, Uncle George), 3 Rebisco volleyball teams (Choco Mucho Flying Titans, Creamline Cool Smashers, Criss Cross King Crunchers), Samar government brands (Lara, Spark), Zesto Fresh Pick, and Megasoft brands (Sisters and Twins Lampein).

Initiate effective marketing campaigns online and to translate business goals into successful marketing campaigns using new media and digital tools.• Designing and implementing creative marketing strategies that translates to sales and brand promotion • Plan and manage social media platforms of accounts being handled• Managed influencer marketing programs between KOLs and brands• Conceptualize and oversee all contests, giveaways, and other digital projects• Produce live events for brands via Facebook (Conceptualization, scriptwriting, supervision, and coordination) • Manage end-to-end digital projects• Prepare accurate reports per brand on the performance of all digital marketing campaigns• Work with different teams to coordinate the creation of digital content• Maintain a strong online company voice through social media

Responsible for existing and new business development, as well as the marketing and advertising strategies needed to accomplish it.• Handled new and existing accounts, servicing both local and international accounts, increasing repeat business by 65%• Negotiated contracts and partnerships with new and existing clients, increasing revenue by 58% in one year• Grew furniture rental business by offering new designs, drove 38% increase in sales for furniture rental business in one year• Managed all marketing functions, including brand management, business pivots, advertising, and marketing collaterals• Answered client queries and identified new business opportunities among existing customers• Liaise with cross-functional teams (including Event Design, Interior Design, 3D Design departments) to improve the entire customer experience• Responsible for overseeing large and diverse teams (designers, agencies, contractors, suppliers) from ideation through to completion• Managed furniture rental operations (handling orders from clients, managing warehouse deliveries, scheduling of manpower, post-mortem)• Creating and publishing engaging content to online channels and social media platforms as well as optimizing content according to SEO to increase web traffic by 40% on average• Ensures UI consistency across all web pages and troubleshoots issues• Conceptualized and produced designs for event collaterals (i.e. Signages, Posters, etc), venue design (i.e. Lasercut Panels, etc.), design manuals, social media posts for clients and creative illustrations for the company's YouTube channel videosClients I've handled with Moss: Ayala Malls (Glorietta & Greenbelt), Bloomberg, ELC Beauty (Jo Malone, Tom Ford, Estee Lauder, Aerin, etc.), Netflix (with Jack Morton Singapore), SM Supermalls (SM Aura, SM Mall of Asia, S Maison, etc.), Stores Specialists, Inc. (Lacoste & Hugo Boss), Unilever Philippines (Magnum, Grom, etc.), Uniqlo Philippines (with B-Line) among others.

Generates establishment-specific activity ideas consistent with the values of KidZania. Tailors facilitation techniques according to children’s varying attention span and receptive vocabulary. Makes sure the brand is represented well as we work closely with industry partners and to also reach the brand’s KPI on how effectively the brand is achieving.