Rocky is a strategic digital marketing professional with a passion for solving business issues. His experience spans from business development/sales to partnerships helping System Integrators such as Accenture, Deloitte, PwC, Cognizant, and others work with Adobe. He's also currently the Alliance Lead for AWS for all of Adobe. Rocky's broad marketing and sales experience include product development, cross network marketing, and programmatic strategies. This also includes increased focus on data analytics, integrated desktop, mobile, video, mobile video, digital marketing, and campaign strategy. He was formally the Head of Entertainment at Apple, heading up all Media & Entertainment initiatives. Rocky is currently at Adobe Systems, Inc. as the Sr. Partner Sales Manager, working with High Tech and Auto accounts. --Additional Expertise--Strategy • Advertising / Digital Advertising / Marketing Audience Engagement • Audience AcquisitionsSaaS IntegrationsTeam LeadershipDigital Business Models • Product Innovation • Revenue Growth Business Development • Change Management Negotiating and Structuring PartnershipsCross-Functional Team Building • Financial & Market AnalysisProgrammatic Marketing Strategies