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Scott "Rocky" Shook Ph.D. is listed as Strategic Insights Leader, Consumer Experience & Empathy Champion at Blue Cross of Idaho, based in St Paul, Minnesota, United States. AeroLeads shows a matched LinkedIn profile for Scott "Rocky" Shook Ph.D..
Scott "Rocky" Shook Ph.D. previously worked as Manager, Market Research and Strategic Insights at Blue Cross Of Idaho and Independent Consultant at Shookresearch. Scott "Rocky" Shook Ph.D. holds Ma, Applied Sociology from Northern Arizona University.
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Highly analytical market research “problem solver” and consultant with deep experience in global marketing research, brand research and strategy. A strong desire to solve client business challenges through innovation and solid marketing research, combined with a passion for learning, has fueled a successful career consisting of both research supplier and client-side experience with multiple Fortune 100 companies. Dynamic leader and team builder, consistently motivating both internal colleagues and clients toward success. Big-picture thinker with strong operational abilities, resulting in the ability to develop strong consumer and business strategic insights. Areas of Expertise:Market research experience in agriculture, automotive, consumer electronics, consumer packaged goods, finance, government, healthcare, high-tech, insurance, manufacturing, non-profit, pharmaceuticals, social research, and telecommunications categoriesEnjoy both the personal interaction associated with qualitative methods and the robustness of data associated with quantitative methods.Specialties: Well-versed with a wide range of marketing research methodologies and issues. Skilled at turning data into actionable insights, developing strategic insights and driving strategy.
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Meridian, Idaho, US
Guiding corporate market research team in building compelling research programs to better understand, evaluate and develop products and targeted marketing across the company brand portfolio. Responsible for actively mining primary and secondary data and creating strategic insights based on the data. Responsible for both B2B and B2C strategic market.
Developed and executed high-profile strategic research programs for Fortune 100 companies designed to address their business needs, discover actionable insights, and drive change; resulting in stronger brand affinity, increased customer loyalty, lower operational costs and increased profits to the bottom line. Conduct both qualitative and quantitative.
Eagan, MN, US
Guided corporate research team in building compelling research programs to better understand, evaluate and develop products and targeted marketing across the company brand portfolio. Responsible for actively mining primary and secondary data and creating strategic insights based on the data. Responsible for all aspects for research for the company.
Cincinnati, Ohio, US
Developed and executed high-profile strategic research programs for Fortune 100 companies designed to address their business needs, discover actionable insights, and drive change; resulting in stronger brand affinity, increased customer loyalty, lower operational costs and increased profits to the bottom line. Served as company ambassador for multiple.
Marlborough, MA, US
Managed, inspired and collaborated with market research insights team, generating and creating insights and actionable strategies for a $200,000,000,000 business. Over this period helped develop new go-to market strategies, determined future product development needs, and created in-market strategies to help maximize product adoption, penetration, loyalty.
Nuremberg, Bavaria, DE
Created, managed, and developed a successful client facing research and customer insights team partnering with Fortune 500 clients. The team successfully executed $5,500,000 of strategic customer insights-related research yearly. During this time, my team increased the amount of business executed by 183% from $3,000,000 to $5,500,000 through acquisition of.
Detroit, Michigan, US
Guided corporate and sub-brand teams in building compelling research programs to better understand, evaluate and develop products across the company brand portfolio. Developed and led a cross-functional team to create and execute a multi-million dollar highly focused in-market advertising evaluation program. The program successfully standardized over 72.
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Scott "Rocky" Shook Ph.D. works for Blue Cross of Idaho.
Scott "Rocky" Shook Ph.D. is listed as Strategic Insights Leader, Consumer Experience & Empathy Champion at Blue Cross of Idaho.
Scott "Rocky" Shook Ph.D. is based in St Paul, Minnesota, United States while working with Blue Cross of Idaho.
Scott "Rocky" Shook Ph.D. has worked for Blue Cross Of Idaho, Shookresearch, Blue Cross And Blue Shield Of Minnesota, Burke, Inc., and Management Insight Technologies.
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Scott "Rocky" Shook Ph.D. holds Ma, Applied Sociology from Northern Arizona University.
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