Scott "Rocky" Shook Ph.D. Email and Phone Number
Highly analytical market research “problem solver” and consultant with deep experience in global marketing research, brand research and strategy. A strong desire to solve client business challenges through innovation and solid marketing research, combined with a passion for learning, has fueled a successful career consisting of both research supplier and client-side experience with multiple Fortune 100 companies. Dynamic leader and team builder, consistently motivating both internal colleagues and clients toward success. Big-picture thinker with strong operational abilities, resulting in the ability to develop strong consumer and business strategic insights. Areas of Expertise:Market research experience in agriculture, automotive, consumer electronics, consumer packaged goods, finance, government, healthcare, high-tech, insurance, manufacturing, non-profit, pharmaceuticals, social research, and telecommunications categoriesEnjoy both the personal interaction associated with qualitative methods and the robustness of data associated with quantitative methods.Specialties: Well-versed with a wide range of marketing research methodologies and issues. Skilled at turning data into actionable insights, developing strategic insights and driving strategy.
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Manager, Market Research And Strategic InsightsBlue Cross Of Idaho Jan 2022 - PresentMeridian, Idaho, UsGuiding corporate market research team in building compelling research programs to better understand, evaluate and develop products and targeted marketing across the company brand portfolio. Responsible for actively mining primary and secondary data and creating strategic insights based on the data. Responsible for both B2B and B2C strategic market research efforts.
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Independent ConsultantShookresearch Aug 2004 - PresentDeveloped and executed high-profile strategic research programs for Fortune 100 companies designed to address their business needs, discover actionable insights, and drive change; resulting in stronger brand affinity, increased customer loyalty, lower operational costs and increased profits to the bottom line. Conduct both qualitative and quantitative research; with a focus on IDIs and report writting.
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Manager, Market Research And InsightsBlue Cross And Blue Shield Of Minnesota Nov 2011 - Jan 2022Eagan, Mn, UsGuided corporate research team in building compelling research programs to better understand, evaluate and develop products and targeted marketing across the company brand portfolio. Responsible for actively mining primary and secondary data and creating strategic insights based on the data. Responsible for all aspects for research for the company including both B2B and B2C efforts. -
Senior Account ExecutiveBurke, Inc. Jul 2009 - Aug 2011Cincinnati, Ohio, UsDeveloped and executed high-profile strategic research programs for Fortune 100 companies designed to address their business needs, discover actionable insights, and drive change; resulting in stronger brand affinity, increased customer loyalty, lower operational costs and increased profits to the bottom line. Served as company ambassador for multiple national research conferences and for key client accounts. Increased sales revenue by 300% year-over-year through acquisition of new business and expansion of current accounts. Created internal team processes around reporting and execution increasing team efficiency. Consistently exceeded corporate profitability targets for 90% of client engagements. -
Engagement ManagerManagement Insight Technologies Jul 2006 - Jul 2009Marlborough, Ma, UsManaged, inspired and collaborated with market research insights team, generating and creating insights and actionable strategies for a $200,000,000,000 business. Over this period helped develop new go-to market strategies, determined future product development needs, and created in-market strategies to help maximize product adoption, penetration, loyalty, preference and satisfaction. Led the development of best-in-class strategies for maximizing cross-organization data quality and insights for various research modes and implemented these strategies within multiple client departments. Performed leadership role for several “best-practices” client teams. -
Team LeaderGfk Custom Research Oct 2004 - Jun 2006Nuremberg, Bavaria, DeCreated, managed, and developed a successful client facing research and customer insights team partnering with Fortune 500 clients. The team successfully executed $5,500,000 of strategic customer insights-related research yearly. During this time, my team increased the amount of business executed by 183% from $3,000,000 to $5,500,000 through acquisition of new business and expansion of current accounts. Designed and implemented automated reporting program for a key client reducing internal costs 75% while simultaneously improving data quality metrics. -
Advertising Research ManagerGeneral Motors Aug 2000 - Oct 2004Detroit, Michigan, UsGuided corporate and sub-brand teams in building compelling research programs to better understand, evaluate and develop products across the company brand portfolio. Developed and led a cross-functional team to create and execute a multi-million dollar highly focused in-market advertising evaluation program. The program successfully standardized over 72 previously separate programs while immediately reducing outside vendor partner payments by $4,000,000 (50%). Also spearheaded corporate efforts to redesign and standardize a company-wide executive and agency partner bonus and compensation program across all nine key corporate brands; this resulted in substantially lower corporate risk, increased program quality and equality.
Scott "Rocky" Shook Ph.D. Education Details
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Northern Arizona UniversityApplied Sociology -
Arizona State UniversityJustice Studies
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Northern Arizona UniversityPsychology
Frequently Asked Questions about Scott "Rocky" Shook Ph.D.
What company does Scott "Rocky" Shook Ph.D. work for?
Scott "Rocky" Shook Ph.D. works for Blue Cross Of Idaho
What is Scott "Rocky" Shook Ph.D.'s role at the current company?
Scott "Rocky" Shook Ph.D.'s current role is Strategic Insights Leader, Consumer Experience & Empathy Champion.
What schools did Scott "Rocky" Shook Ph.D. attend?
Scott "Rocky" Shook Ph.D. attended Northern Arizona University, Arizona State University, Northern Arizona University.
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