Rocky Wüst is an executive board member and Prokurist at H. & J. Brüggen KG, a leading European manufacturer of cereals and snacks. With over 14 years of experience in digital transformation, strategic consulting, and entrepreneurship, Rocky is passionate about leveraging technology and innovation to create value and impact for businesses and customers.In his current role, Rocky oversees the digitalization, transformation, and innovation of the company, as well as the human resources department. He has led several initiatives to modernize the company's processes, systems, and culture, such as adopting agile methodologies, integrating Microsoft 365 and SAP software tools, and using data science and analytics to inform decision-making. He has also fostered a culture of innovation within the company, encouraging cross-functional collaboration, experimentation, and customer-centricity. Additionally, Rocky is involved in the development and implementation of the company's overall strategy and vision, ensuring alignment with the market trends and customer needs.Prior to joining H. & J. Brüggen KG, Rocky worked as a Chief Digital Officer for Openspace GmbH, a subsidiary of Commerzbank Group. There, he provided strategic consulting services to mid-sized companies, helping them to develop and implement digitalization strategies that focused on improving customer experience and driving growth. He also co-founded two successful vegan food companies, Happy Cheeze GmbH and Brüder Gleich GmbH, where he was responsible for the business strategy, production, and marketing. Rocky's diverse background and extensive experience have equipped him with a unique set of skills and competencies, such as analytical thinking, strategic vision, innovation management, and leadership. Rocky is always eager to learn new things, explore new opportunities, and challenge the status quo.