Rocy Gomez O'Keefe Email & Phone Number

Alpharetta, GA, US

Louisville, Colorado, US

Charlottesville, VA, US

New York, US

• Developed customer success strategy to boost performance across KPIs.
• Noted for vital contributions as a member of the senior leadership team, influencing business development, company strategy, and product development/enhancement as a sales expert.
• Developed a new nursing product that has exceeded growth targets.
• Engaged marketing to increase engagement with the Nursing product, including positioning, messaging, partnerships, and collateral under strict deadlines and heavy workload.
• Fostered brand awareness, product strategy, and strategic campaigns to grow consumer and institutional sales for US, Caribbean and Canadian markets.
• Built out operations protocols, SOPs, and a customer service plan to create standards for customer retention that served as a foundation for all future sales efforts and campaigns.

• Sought for advice on software, trends, marketing, sales, etc., earning a strong reputation across multiple industries and securing growth against high-profile competitors.

Amsterdam, North Holland, NL

• Led national enterprise sales team working with C-level executives, Deans on sales, and adoption of resources, uncovering opportunities to decrease sales expenditures.
• Earned praise for aiding a team in building new SaaS resources and driving other improvements.
• Structured and refined a new Customer Support Manager role to service and maintain a relationship with one of the top national customers, improving referrals and increasing account sales.

Fort Lauderdale, FL, US

Leading national sales and marketing efforts for AdviseStream, a wholly owned subsidiary of Kaplan. AdviseStream is a complete cloud based advising platform for higher education, and our current customers include top Ivy League schools, state universities, and small private colleges. We help streamline the advising process by offering advisors, students.

Fort Lauderdale, FL, US

• Executive Director, Sales & Marketing: 2015 – 2016
• Headed all national sales and marketing efforts for SaaS cloud-based advising platform, AdviseStream, increasing knowledge at every opportunity with the latest sales practices and methodologies.
• Spearheaded best-in-class sales initiatives, branding changes, and brand recognition efforts to achieve a 100% sales increase annually despite significant changes in competitor offerings.Executive Sales Director, East.
• Guided 24 staff, including 6 Regional Directors/3 Senior Managers with direct reports, improving total territory performance while balancing shifting customer requirements and budget constraints.
• Delivered a record $23M+ in revenue. Surpassed all sales quotas by up to 114% and guided the complete restructure of new sales, renewals, and add-ons.Regional Account Director, Southeast: 2009 – 2012
• Led the country in top sales performance year-over-year, including achieving up to 218% of quota.

Fort Lauderdale, FL, US

Direct all sales by developing, managing and planning for Southeast and Caribbean territory for Kaplan Nursing's sales force. Match needs of individual schools to Kaplan strengths and work with them to integrate and customize program to better address needs and improve results.

Rahway, New Jersey, US

Held numerous sales, management and international marketing position at Merck from 1992 - 2000. Took 6 years off from 2000 to 2006 to stay home with my children, and returned to Merck from 2006 - 2009.

Ma, Corporate Communications

Ba, Spanish Lit