I have been part of Disney+ leadership team since the beginning of the project, contributing to a successful launch and to met 2026 objectives by the end of 2020 in Spain and Portugal reporting to EMEA Partnerships and Subscriber Growth Director and to Affiliates and digital content sales Director My current direct responsabilities are:-Generate Disney+ incremental subs through partnerships that also drive D+ awareness & consideration through bought marketing campaigns.-Responsible of the strategy and implementation of marketing plan in coordination with the Strategic Partners, Movistar and Vodafone. I´m accountable for Disney + performance on these partners-Develop and implement a Synergy plans for Disney+ that drives brand awareness, consideration and incremental subs- Be Disney+ point of contact for all the departments at The Walt Disney company locally and in EMEA- Be the main point of contact in Spain for EMEA technical and customer service teams to centralize reports and solve any issues related to Disney + app.

Achievements:-Successfully launched Disney+ and Star in Spain and Portugal -Reached 2024 objectives by end of 2020. -Built and managed the team fully dedicated to Disney+ (“core D+ team”), including Performance Marketing Manager, Manager Customer Management, Content Planning Supervisor and Disney+ Assistant and kept them motivated despite the workload and exceptional circumstances. -Ensured collaboration and coordinated efforts across all departments and functional areas involved in Disney+-Speaker in representation of Disney + Spain & Portugal in various local and EMEA operational and executive meetings.-Responsible for Go to market plans coordination and presentation to top management from US and regional teams. -Project manager for Disney+ and Star launches.

Partnerships marketing manager Marketing department• Created tailor-made proposals to meet partners and TWDC objectives • Implemented partnership deals according to TWDC guidelines• Identified synergy opportunities • Contributed to define Marketing strategy for the Partnerships groupAchievements:• Banco Santander partnership. Developed and led this XloB project, working with internal stakeholders. • Launched the first themed Marvel prepaid card with Banco Santander• Developed and executed project with Spanish football association “La Liga” • Led cross company team to implement Movistar / SW partnership• Included new revenue drivers in the proposals such as programmatic digital offer and social media opportunities• Manage a team of 2 people• Created a branded content project with Samsung Spain • Developed excellent working relationship with the EMEA and global (US) teams to ensure smooth approval processes

Ad sales and partnerships Account manager Disney Channel and Disney Media +• Be part of the creation of the new department Disney Media + Negotiated and developed conventional and special campaigns on Disney channels (Disney Channel, Disney Junior, Disney XD) • Negotiated and implemented Digital campaigns on Disney Digital platforms • Developed partnerships with key players in main sectors• Sold sponsorships for Disney events• Synergy: generated marketing savings and new business opportunities Achievements:• Contributed to the creation of a new department at the company: Ad sales and promotions (Disney Media +)• Leveraged strong relationships built with key Media Agencies to drive new business opportunities and revenue growth• Secured new clients through 360º proposals • Developed sponsorship packages and sold these to fund Disney Run event• Special mention of J&J / Tangled partnership at London internal conference.

2004-2009Partnerships and Trade Marketing Manager Disney Studios - Theatrical groupResponsibilities:- Local Partnerships strategy definition negotiation and implementation (Pelayo insurances, Mercedes, Opel, Pescanova, Mahou, Harley Davidson, Skoda, Veri water, Unión Fenosa Gas Natural, Henkel, Danone, Terra, Santander)- Regional deals implementation locally (legal, creative approvals, post morten analysis, reporting) (i.e. Nestlé, Kelloggs, Mc Donald´s, Nissan, Renault, Ferrero…)- Trade marketing department creation and management.- On and off Media deals to optimize advertising budget.- Responsible of synergy agreements with other Disney departments. - Responsible of Pre screenings strategy and implementation.- Film´s web site Spanish localization and optimization. - Digital campaigns local implementation.- Help in the organization of events.- Help with the release of spanish productions. Achievements: -Generate a Partnership deal with Mercedes Benz Spain that was considered a best practice by the regional office and implemented all around Europe the following year. -Be finalist of Worldwide best promotion at an internal conference in L.A.-Start trade marketing department -Open new sectors and local opportunities to make up for regional partnerships lost. I.e. Develop the first win to win deal with an Insurance company in Spain.

Marketing coordinatorDisney Studios - Home Entertainment Business• Developed and executed marketing campaigns for DVD releases of live action titles as well as local acquisitions• Carried out trade campaigns and promotions activations with retailers such as El Corte Inglés, Carrefour, FNAC• Coordinated Disney Back Catalogue adaptation from VHS to DVD format• Managed relationship with local film producers

Marketing assistant (trainee)• B2B campaigns implementation• PR & Events