The Rod Bennett Business Back-story:• Over 40+ years in business ownership, marketing and marketing communications. • Created, built, and sold 2 of Australia’s most successful mar-comms consultancies. • Worked with and advised some of the world’s biggest and best-known brands across all major industry categories.• For past 15 years has focused almost exclusively on the generation and application of business, brand and marketing strategies – for companies and organisations large and small.BENNETT Back-story highlights, 2000 to 2015:• Founded SWAT brand and marketing-strategy consultancy – long-term clients included AAMi, Bendigo Bank, BMW, McCain Foods.• Business author - 10 X 10 published 1990. VERY SPECIAL - history of charity Very Special Kids published 2008. ONE OF ONE HUNDRED - commissioned history of Tattersalls 2005. TIMELINES & FAULTLINES - edited and co-wrote John Hill autobiography.• Directorships past - Victorian College of the Arts, Australian Centre of the Moving Image (ACMI), Very Special Kids.• Former Chairman of brand and marketing-strategy consultancy Ellis Foster McVeigh – Clients included Bank of Melbourne, Melbourne Rebels ARU, Australian Made Campaign Limited, Q-Super, McMillan Shakespeare Group, SCOPE.• Independent business consultant assisting companies and brands to realize their market ambitions and potential. About the Business of ROD BENNETT.• Many businesses may have a plan, a vision, a practical sense of ‘what’s next?’ – but struggle to realize their potential and their share-holders’ expectations.• The simple cause is often a lack of ready-access to business wisdom.• ROD BENNETT provides access – for business owners and managers – to practical, effective, affordable business, brand, and marketing nouse and process.