As a Creative Director and Lead Designer with over 20 years of experience, my focus is on leading diverse visual asset creation from conceptualization to execution. With expertise in the Adobe Creative Suite and Figma, I guide our creative design team in producing impactful logos, websites, and advertising materials across all mediums. With my passion for art and marketing background, I craft stunning designs with an understanding of the 'why' behind them.I've built up my department into a well-oiled machine. I've created proprietary Design System libraries to increase efficiency, quality, and consistency among the design team. My collaborative efforts with national brands have carved out unique identities and positioned them within the tops of their markets. I'm an accomplished brand designer who's evolved and ignited brands, driving them forward, and helping them to achieve their goals. I've produced designs for clients in all industries, that engage and resonate with their users.In this fast-evolving field, I embrace change and learning as the keystones of my creative evolution, ensuring that I remain at the forefront of design innovation.