Rod Clawson Email & Phone Number

Kansas City, MO, US

Kansas City Metropolitan Area

• Works with clients and team members to develop, execute, manage, and analyze digital pharmaceutical marketing campaigns and tactics to support clients’ brand visions and objectives.
• Partners with internal departments, including analytics, strategic planning, UX, creative, and social media, to manage and oversee projects from briefing through delivery.
• Establishes and maintains relationships with clients and agency partners to foster collaboration and ensure on-time project completion.
• Financial management responsibilities including budgeting, reviewing SOWs, projections and billing.
• Manages team members to ensure established procedures are followed for client deliverables and regulatory submissions.
• Mentors junior team members to support their continued development and understanding of strategic marketing plans and client goals.

Kansas City, Missouri Area

• Managed daily client communication with a focus on strategic and tactical execution of omni-channel marketing campaigns.
• Ensured seamless execution of client campaigns, while prioritizing resources and keeping internal teams well informed of progress and changes.
• Analyzed client campaigns and regularly present results to clients to facilitate discussion and growth.
• Developed ideas for clients to ensure significant value add and promote agency capabilities on a regular basis.

Kansas City

• Serve as the primary contact for multiple clients and agency partners while implementing and leading marketing strategies and projects. Ensure client needs are met and facilitate open and effective communication.
• Work alongside account planning and subject matter experts to apply research, data, analytics and insights to produce strategic plans for key client objectives.
• Prepare and lead presentations for current and potential clients while coordinating the efforts of multiple internal and external partners.
• Lead tactical execution of integrated marketing campaigns and analyze campaign performance to develop effective marketing strategies.
• Conduct detailed analysis of competitor campaigns and produce reports evaluating their effectiveness.

Kansas City

• Design and manage direct mail campaigns; including creative input, legal evaluation, production logistics, and audience targeting.
• Analyze campaign performance to enable the organization to make well informed decisions about where to focus and how to modify campaigns.
• Evaluate ongoing marketing campaigns and present suggestions to improve their effectiveness.
• Coordinate creative design projects involving copywriters and graphic designers.
• Project manager on corporate expansion plan; analyzing market data, possible vendors, and resource allocation.
• Conduct detailed analysis of competitor campaigns and produce reports evaluating their effectiveness and insights.

Kansas City

• Project manager; analyze market data, possible vendors, and resource allocation.
• Analyze program performance to enable the organization to make well informed decisions about where to focus and what new practices are producing expected results.
• Company representative at domestic and international trade shows.
• Ownership of vendor and client accounts including rate negotiations, product approval, and management of accounts payable and receivable.
• Implement and maintain performance management practices and tools to enable department to meet its objectives.
• Design and produce reports by evaluating and validating multiple data sources. Based on analysis, identify areas of opportunity to improve program effectiveness.

Kansas City

• Analyzed business results and conducted after action reviews to determine success of new programs. Provided recommendation on expansion of programs.
• Examined client issues and bad debt drivers; forecasted and analyzed drivers of billing adjustments; and influenced tactical and strategic development to address root causes and process gaps.
• Partnered with cross-functional teams to evaluate and develop strategy for improving marketing campaigns. Worked with creative designers to implement design changes.
• Analyzed and monitored procedures to ensure compliance with state and federal regulatory agencies.

• Taught public speaking courses with an emphasis on basic skills and applications
• Designed interactive curriculum to engage and educate students on public speaking skills and application.
• Coordinated and facilitated complex research projects with department faculty. Analyzed study results and helped to identify improvement strategies.

• Helped to organize film continuity elements during the pre-production process
• Facilitated inter-departmental communication through various projects

Masters, Speech Communication

• 3.9/4.0 Cumulative GPA

Bachelors, Corporate Communication

• Summa Cum Laude honors • 3.92/4.0 Cumulative GPA • Broadcast Media Minor

Education record