Rod Da Rosa Email & Phone Number

London, England, United Kingdom

Currently managing the UK Account Management Team at GumGum, the contextual-first, global digital ad platform that uses AI technology to deliver creative ads that drive consumer attention, without the use of personal data. The Account Management Team are critical to the post-sales process, delivering £millions of campaign revenue, providing valuable insights and a positive client experience for the end-to-end process. Recently won 3rd prize in the company's global Hackathon competition for a media planning product idea that improves performance and drives efficiency.

London, England, United Kingdom

Assisted in creating Amplified’s initial product vision and value proposition to design an omni-channel attention metrics platform for optimising media campaigns towards attention. Subsequently, worked with the Customer Success, Product Dev and Sales Teams to create the go-to-market strategy for each product; built out client onboarding processes, commercial materials and tagging documentation; assisted with Google, TCF certifications and tag troubleshooting; then ran multiple client programmatic campaigns (DV360, TTD, Xandr) to collate POC client feedback on products.

London

Ad Operations Lead on initial consultancy project to bring in-house TUI’s Google tech-stack for their ad server and programmatic offering in over 5 markets. Presented cross-market workshops on best practices, advising on ad server account structure, data migration, created a global naming convention, tagging strategy and op-model. In addition, onboarded client's new programmatic team. Responsibilities included implementing digital strategies for brand and DR teams; training, creating a 100+ page playbook for setting up and optimising DV360 campaigns; and managing nearly £1 million in ad spend. Nominated for an internal Google award for TUI’s digital transformation. Final consulting projects included designing and building two new ML products as part of Accenture’s Google Partnership. One platform to provide full-funnel, optimisation recommendations for campaign KPIs via predictive models across DV360 YouTube campaigns. The other analysed Google Shopping feeds that provided benchmarking via APIs to improve user experience, the quality of feed and increased sales.

Successfully delivered a global ad operations and tech-stack audit across 33 markets for HSBC’s digital display channels. Responsibilities included building out the scope of work, deliverables and running the project; carrying out stakeholder interviews in HK, Singapore and UK across multiple vendors; and producing 150+ page audit findings doc. Recommendations enabled the client to gain control of their ad serving and Google contract, save millions in media costs, rollout consistent global campaign processes and increase transparency across the media supply chain.

London, United Kingdom

Provided Ad Ops consultancy services for a number of premium clients (Bauer, GroupM, Hewlett Packard) including on-boarding new clients, developing ad trafficking processes, writing white-papers on Dynamic Creative, Viewability and more.

London, United Kingdom

Headed up the Ad Ops Team from new start-up (originally 10 people) to over 100 employees across 6 different countries. Responsible for delivering millions of pounds of campaign revenue per year with 100% delivery rate. As a result was nominated for Ad Ops Team at the DRUM Digital Trading Awards, 2014. Key skills included development of InSkin's ad server, streamlining internal processes, campaign management, building a strong Ad Ops Team, reporting KPIs and aligning with IAB guidelines.