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Experienced business development executive with experience in the wine, consumer and B2B software markets, publishing, and consumer electronics.Expertise in sales strategy, building/directing sales organizations in high growth environments, forecasting/planning, and incorporating analytics as a competitive advantage. Proven record of maintaining excellent internal and external customer/client relationships.VP Sales for 15 years at two public companies; Broderbund Software and IDG Books (publisher of the "Dummies" books). At Broderbund, led sales from $20MM to $200MM resulting in a peak market valuation of $1.6 billion. At IDG Books managed a $240MM sales organization, starting with the company’s IPO and eventual sale to Wiley Publishing.Chain Retail: Managed multiple product launches and long-term partnerships at leading retailers including Wal-Mart, Costco, Sam’s Club, Staples, Best Buy, Total Wine & More, and Bed Bath & Beyond. Analytics: At EFFIS Consulting specialized in building rich industry data models assisting clients in optimizing corporate strategy while improving cross-functional operational alignment.I have learned from a deep network of contacts including successful founders, executives, and consultants at leading Fortune 1000 companies such as CBS, Total Wine & More, Proctor & Gamble, Disney, Google, Apple, Adobe, Intel, Microsoft, Autodesk, Lexmark, Salesforce.com, Amazon, Intuit, Safeway, AIG, and NY Life.
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Brand Ambassador - CaBolle DrinksSan Rafael, Ca, Us -
U.S. Business DevelopmentWines & Company Sep 2022 - PresentValencia, SpainGo to market strategy development and U.S. market entry execution for a new breakthrough "crossover" wine beverage, Spicy Wings, which may be consumed as a wine, mixer, or cocktail. Years in development, Spicy Wings is aimed at drawing more young consumers to wine while increasing overall category sales for the trade.
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Category Management & Retail StrategyAppellation Trading Company Jan 2020 - PresentNapa, California, United StatesResponsible for Total Wine & More in-store brand development on behalf of Appellation Trading Company, Napa. Assist in sales strategy, pricing, in-store brand events, training, sales administration, and analytics. -
OwnerThe Wine Shelf Feb 2003 - PresentSan Rafael, CaConsultant and broker for wineries seeking distribution in the U.S. marketplace; particular focus on wines from the Napa Valley, New Zealand, South Africa, and Europe. Multiple successes developing and closing closing national account programs on behalf of my clients.
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Senior PartnerEffis Consulting Oct 2013 - Feb 2019San Rafael, CaBoutique firm at the intersection of management consulting and advanced analytics; specialized in building models and industry simulations assisting clients in optimizing corporate strategy to improve cross-functional alignment within their business operations.
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Vp SalesIdg Books 1998 - 2000Hired on eve IPO to manage $150MM+ domestic U.S. sales. Staff of 55, responsible for sales planning, forecasting, sales strategy, channel promotional funds, and sales compensation plans. Customers included all leading big-box book retailers, office supply chains, wholesale membership clubs, mass merchants, college bookstores, and independent book sellers. -
Vp SalesBroderbund Software 1985 - 1998Sf Bay AreaManaged U.S. sales for this $200MM publisher and developer of consumer software. Customers included all leading retailers of consumer software in the U.S. (Best Buy, Walmart, Costco, Staples, Sams Club, Office Depot, etc.). Key member of executive management team.
Rod Haden Skills
Frequently Asked Questions about Rod Haden
What company does Rod Haden work for?
Rod Haden works for Bolle Drinks
What is Rod Haden's role at the current company?
Rod Haden's current role is Brand Ambassador - CA.
What is Rod Haden's email address?
Rod Haden's email address is ro****@****ast.net
What skills is Rod Haden known for?
Rod Haden has skills like Retail, Management, Wholesale, Project Planning, Wine, Winemaking, Wineries, Sales, Marketing Strategy, B2b, New Business Development, Strategic Planning.
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Rod Haden
Manager, Writer, Editor, Problem Solver, Customer And Staff Relations Expert, Storyteller, Podcast Producer.Austin, Tx2austin.utexas.edu, utexas.edu
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