Leadership role in developing category and shopper insights that drove sales for our brand and strategic customers. From inception to finalizing outcomes, launched primary shopper research into actionable recommendations for customer planning process and internal business plans. * Provided internal and 29 annual (2023) national retail companies with compelling, fact based line reviews that aligned with our brand strategies and grew our major categories up over 9% annually by presenting line reviews with sales. Channels include grocery, mass, dollar, military and home improvement/hardware. * Successful RFP creation, negotiation and contract execution with shopper behavioral research including Consumer Decision Tree and Path To Purchase studies. One such study resulted in a new product launch which generated $10M in the first year. * Modeled both Circana and NielsenIQ custom cloud databases for 4 categories (Culinary, HBC and Home Care) and reported performance, shopper behaviors through HomeScan and demographic traits of both our and our competitor’s shoppers. NielsenIQ indicated this database was one of their largest databases. * Harmonized multiple data sets including Luminate, Power BI, Madrid, Gateways, MAPS, Ecommerce, KPI Scorecards, Assortment and Distribution Opportunity Gaps leading to greater insights. * Utilized NielsenIQ and Circana Assortment Tools, presented strategic retailer presentations on the incremental volume forecasts through predictive analytic tools. * Advised retailers on space planning opportunities that align with consumer insights by generating assortment recommendations, space to sales and other resources. * Launched Trade Promotional Management and Pricing tool which results lowered spend while increasing trade performance plus pricing elasticity scenarios. * Internal owner of Datasembly ecommerce tools which allowed sales to identify retail opportunities.* Awarded Sales and Marketing Top Award July 2024.

Led the strategic category management initiatives for consumer products brands within the mass and club channels. Provide fact based selling stories that drove volume and profitability. Collaborated with national retailers and internal teams including marketing, sales, customer service, finance and operations. Expertise in sharing insights for category performance (share), merchandising, promotional, distribution, assortments, shopper and category insights. Developed communication strategy to implement key marketing research into business plans.

Category Management role with primary emphasis on with Walmart and Club Channel. Expertise in Walmart's Retail Link and capturing strategic business opportunities. Developed financial forecasting model with high accuracy by utilizing consumption data, SAP Business Intelligence, retailer forecasts and promotional planning calendar. Also responsbile for display planning and execution. International Support Manager reports into my position.