Provide strategic leadership to specialty goods businesses in the hospitality and home furnishings industry, focusing on brand building, sales growth, and key relationships.• Drive Business Expansion:Strategic leadership to grow brand presence, revenue, and operational efficiency across sales channelsPartnership with founders/executives to establish priorities & foster a growth-oriented culture• Omnichannel Sales Expertise:E-commerce / DTC / Trade / Contract Sales / Wholesale SalesLed GTM strategies to maximize reach across digital and physical platforms• Lead Strategic Growth Initiatives:Business Development / Brand Marketing / Product InnovationExecution of high-impact sales strategies & identification of new growth opportunities• Scale Operations:Focused on small to midsize growth companies, enhancing brand positioning & driving scalable success

Marketing Ops + Creative Strategies / Brand Awareness / Go-to-Market for a niche Luxury Product lineConceptualize + Pilot Creative Direction + Recruiting / Onboarding / Training (writers & designers)Communications / Workflows / Marketing / Branding / Advertising & Campaigns / PhotographyC-suite Partner (& sales team) to maximize Growth Initiatives:Business Development Strategy / Budgets / Resource Allocation5 Direct Reports / Team of 12BUSINESS HIGHLIGHTS• Doubled Revenue Share | Achieved 22% Market Grow (accelerated) with Hyper-growth Initiative:Digital Marketing / Website / Product Visualizations / Trade Shows• Profit Margin Increased by 60% in Revenue Added (within 1 year):Championed Rebranding & Marketing Strategy• Rebuilt Strategic Partnerships | Extended B2B Portfolio& Renewed exclusive Distribution Agreement: 
– Increased Annual Sales by 35%– Partnership Trust– Partner’s Sales in North America 
• Luxury line Restructure | Revamped / curated Line:– Fostered & grew Executive-level Relationships with 9+ Int'l. Manufacturers,Improving Brand Roster & Recurring Revenue• Product Purchasing | 9 EU Brand Partners (6 countries): Buying / Schedule / Shipping / Warehouse – team of 7– Identify Best-sellers– Forecast Sales– Prioritize Stock– Analyze KPIs & P&L (collaboratively)Underwriters Laboratories (UL) | Oversee, manage & direct all Certification InitiativesCritical component in lighting industry: ensuring products meet strict standards CREATIVE DIRECTION• Branding / Marketing / Digital Footprint:Champion Strategies, exceeding Sales Goals• Digital & Social Strategy+ Manage & oversee PR / Agency / Freelance Talent• Key Social Influencers | Achieved 60% Increase of new Trade Accounts• Trade Show Preparations:Winner: “Best Booth” Award – Hospitality Design Expo, Las Vegas (500+ exhibitors)• Invited by Marriott | for BDNY Collaboration:Space Design for "Boutique Design New York"(promoted from Creative Director).

Conceptualize & execute Digital Footprint / Design / Photography / Contentfor website / emails / mobile interfaces / social media•Commission & Supervise:Photography / Printing / Video / Retouching / Copywriting / Social Media / Other Outside Services•Developed / implemented Branding Guidelines for Global Lighting + guidance of US Initiatives•Spatial Design | "Creating eye-catching Spaces that drive Sales & Brand Awareness"Events / Trade Show Booths / In-store Displays + Production (concept to completion)•Teams Interaction to devise Strategic Projects & Campaigns + ensure timely delivery:Sales / Account Management / Analytics / Editorial.

Entrepreneur + Creative Strategy | “Best Places to Shop” + #1 Site (Ethical / Eco-Friendly)Cultivated Multi-Brand Luxury Boutique’s Growth (from start-up)• Website Design | InStyle Magazine's #1 Site for Ethical / Eco-Friendly ShoppingRacked.com - “Best Places to Shop”• Customer Experience | Developed end-to-end (print / video / digital / social / experiential): UX / UI / Photo Art Direction / Development / Creative Assets / Project & Campaign Management.

Design / Editorial / Production / Marketing Teams to manage Brand Identity (across all media)Inserts for Architectural Digest + Model Castings / Location Scouting / Portfolio Reviews / PhotographyFor Award-winning Florida magazine:• Cross-functional Design Team / Oversaw Layout Design / Drove Content Development• Conceptualized Fashion Editorial Features / Commissioned Fashion Photo Shoots• Special Print Projects (custom catalogs + special edition magazines)(promoted from Sr. Designer).

National Advertising & Marketing CLIENTS PGA / Citrix / Miami City Ballet / Burger King / Bravo / ADPCampaigns met Business Objectives & supported Brand Image of Clients• ROI Forecasting / Tracking / Analysis• Supported & delegated Production Process (start to finish)• Worked with Printers to establish Schedules & Deadlines + coordinate Prices• Liaison to Clients / Press / Copywriters / Graphic ArtistsHIGHLIGHTDeveloped Marketing & Branding Campaign for the MBA Programfor the University of Miami Campaign – It was the longest running / most profitable in the history of the firm.